Home Back Issues May 2012 Healthy choice

Healthy choice

| Print |  Email
Articles - May 2012
Monday, April 23, 2012
Article Index
Healthy choice
Page 2
Page 3
By Dan Cook

0512_HealthyChoice_01
The renovation of the Lithia Springs Inn is due for completion in May. Now called the Lithia Springs Resort, it is being repositioned by the Neumans as a healthful destination resort.

Unless you’re seated comfortably, don’t get Becky Neuman started on farm-to-table food or the health benefits of mineral springs water. Passion for the subjects simply overtakes her.

Becky Neuman and husband Doug Neuman acquired a controlling interest in the Lithia Springs Inn at the far north end of Ashland last year. As 75% owners of the hotel’s partnership, the Neumans were in a position to call for revamping the property, both from a structural and branding standpoint.

They dove in, renovating all 29 rooms and the central building that serves as the reception and dining area and includes several guest rooms and offices. Their first phase was due for completion May 12 — a rapid turnaround by hotel restoration standards, but a pace that suits the energetic Neumans.

Phase one represents an investment of about $700,000 to $800,000, Doug Neuman says, with all guest rooms getting a makeover. The more aggressive phase two, due for completion this fall, envisions construction of a new outdoor spring-fed swimming pool, the addition of more guest rooms and other improvements that will put the investments into the millions.

“This is equal parts physical renovation and rebranding,” Doug Neuman says of the turnaround strategy. “We wanted to get moving on the physical piece because we know we have to build our business and create our brand and it will take some time.”



 

More Articles

The barber is back

June 2014
Thursday, May 29, 2014
BY MIKE GREEN

An old profession is new again.


Read more...

Understanding Oregon medical marijuana dispensary tenants

News
Friday, June 13, 2014
061314 thumb grassrentBY CLIFF HOCKLEY | OB GUEST BLOGGER

This article summarizes the key considerations a building owner must keep in mind when thinking about leasing to a medical marijuana dispensary.


Read more...

The business of running a food cart

News
Thursday, June 05, 2014
OBM1BY HANNAH WALLACE | OB BLOGGER

What does it take to launch and run one of these mobile food businesses?  


Read more...

Salvage operation

June 2014
Thursday, May 29, 2014
BY JONATHAN FROCHTZWAJG

For Far West Fibers, one of Oregon's largest and oldest mixed-recycling companies, garbage alchemy has long been big business.


Read more...

The role of higher education as K-12 underperforms

Contributed Blogs
Friday, May 30, 2014
ThumbChalkboardBY DEBRA RINGOLD | OB GUEST CONTRIBUTOR

Since 1970 the performance of our public education system has steadily deteriorated.


Read more...

Green Your Workplace seminar held at Nines Hotel

News
Wednesday, May 28, 2014

GreenYourWorkplacelogoOBMOregon Business magazine's  "Green Your Workplace" seminar featured a panel of sustainability experts from small, medium and large organizations. The seminar drew 70 people and took place in the Nines Hotel this morning.


Read more...

Blips and trends in the housing market

News
Thursday, June 26, 2014
062614 thumb realestateBY ERIC FRUTS | OB BLOGGER

Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS