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|Articles - May 2012|
|Monday, April 23, 2012|
Page 6 of 6
“In the last year, I’ve learned a lot more about making money on blogs. I used to do product reviews but if I subscribe to a blog, I don’t want to read a review every day. It makes for boring reading. I blog because I love to write and I want to be involved with a community of green-minded moms. To make money, I’m also looking at writing an e-book about homemade personal care and household products.”
Little Busy Bodies
“If you have a product by moms and for moms, then it’s a pretty smart move to make that part of your marketing campaign.” That’s Julie Pickens’ take on being a mom business mogul. The 45-year-old CEO of Beaverton-based Little Busy Bodies, maker of Boogie Wipes, Pickens and business partner Mindee Doney created the saline wipe after looking for a solution to their kids’ runny noses. “This was going to be our little project,” says Pickens. “It turned into a monster.” Revenues last year reached $10 million, up from $6.5 million the year before, and in June 2011, Little Busy Bodies expanded into the teen and adult market. The company’s 15 employees all work on flex schedules, and company marketing focuses on “really talking to our consumers and moms and getting them behind the brand.” A self-proclaimed, and trademarked “Boogie Mom,” Pickens shares her business savvy through her Business of Being a Mom blog and is planning weekend seminars “to give moms marketing, sales and financing 101s.” Pickens says Oregon is a good place for women interested in starting up companies, citing the Oregon Entrepreneurs Network as a resource. Mompreneurship, she says, “is one of those things catching on everywhere.”
A former head of business development for KinderCare, Kelley Peake, 38, opened Play Boutique in Lake Oswego in 2006, and a second location in Beaverton opened this past February. Featuring an indoor play park, licensed school and a café serving beer and wine, Play Boutique aims to give parents and kids opportunities to play separately and together, says Peake, a mother of three. “Our whole premise is helping families achieve that work-life balance.” Local schools are the target market and word of mouth has built the brand in the community. “It’s no secret moms are a truly viral marketing environment,” she says. “They really spread the word.” A low-margin business, Play Boutique charges $7 to come in and play. But even in a down economy, the customer base is growing. Play Boutique, which employs 18 people, grossed $590,000 in 2011, and Peake’s business plan includes attracting investors, expanding into other locations and possibly franchising. A build-out costs hundreds of thousands of dollars. “It’s a great business, but parents are the pickiest customers you could ever have,” Peake says. “You’re dealing with their most prized possessions.”
A former graphic designer, Nancy Cleary got her start helping mothers who were entrepreneurs package their products, a career that evolved into “opening up the whole world of publishing to moms.” Named after her two children, Deadwood, Ore.-based Wyatt-MacKenzie launched in 1998 and was in the red for the first five years. “Now it’s amazing we are growing so fast,” says Cleary, whose 205 titles include Gina Bennett’s National Security Mom and Laurie A. Couture’s Instead of Medicating. “We give moms a place to publish that is outside of the big old-boys network with much more connection and relationship and mutual partnerships.” For many entrepreneurial authors, book sales are not the end goal, says the 44-year-old Cleary, who also has an author consulting division. “It’s about the opportunities publishing can lead to. Whatever that next step is, a book is a business card for an upsell.” All books published by Wyatt-MacKenzie are released on Kindle and Nook. Skype, teleseminars and other web technologies have also made it possible for Cleary to run a global business from a rural Oregon community. Not that there aren’t a few challenges. Says Cleary: “One of the first books I published didn’t want Deadwood on the title page.”
Wednesday, May 27, 2015
PHOTOS BY JASON E. KAPLAN
Like all good journalists, the OB editorial staff typically eschews freebies. But health care costs being what they are, digital news editor Jacob Palmer couldn't resist ZoomCare's offer of a free three-in-one (cleaning, exam, whitening) dental office visit, guaranteed to take no more than 57 minutes.
Wednesday, May 20, 2015
BY KIM MOORE | RESEARCH EDITOR
An earthquake would completely destroy many Oregon businesses, highlighting the urgent need for the private and public sectors to collaborate on shoring up disaster preparedness, said panelists at an Oregon Business breakfast summit today.
Friday, May 22, 2015
BY LINDA BAKER | EDITOR
Roy Kaufmann always lands on his feet.
Monday, April 27, 2015
BY KIM MOORE
Are we too quick to diagnose corruption?
Thursday, April 30, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Oregonians are scrambling to get their gardens in order for the summer. Here are three tips from landscaping and urban farming expert.
Thursday, May 21, 2015
BY JASON NORRIS | GUEST BLOGGER
Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.
Thursday, April 09, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Bend has reclaimed its prerecession title as one of the fastest growing cities in the country.
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Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
The Oregon Entrepreneurs Network (OEN) will be presenting its third annual Entrepreneurial Summit on Friday, June 5 at Castaway in Portland, Oregon.
On June 13th Mayor Charlie Hales will attend nonprofit organization Dream Change’s inaugural Love Summit and will introduce one of its keynote speakers, Dan Wieden of Wieden+Kennedy advertising agency.
34 spots for food, 17 places to sip, and 7 sites to choose a brew beckon visitors.