|| Print ||
|Articles - May 2012|
|Monday, April 23, 2012|
Page 4 of 6
Aiming to be part of that dialogue, major brands are doing more than placing ads on mommy blogger sites or getting moms to blog about specific products — strategies many marketers say are already becoming passé. As Page puts it, today’s companies should “join the conversation, not interrupt it.” That philosophy informs Huggies’ “mom-inspired grant program,” which awards $15,000 to moms to help turn homegrown parenting ideas into innovative products. It also explains why gDiapers has 36,000 active Facebook fans and 500 parent posts a day on topics such as home births and breastfeeding. “Even though it’s a diaper brand, what’s bringing people to our site is that we’ve created a community of people who share similar values,” says president Kim Graham-Nye.
Mom-oriented companies are now building and targeting communities offline as well. Thus gDiapers hosts regular “gTeas,” and Schotland spreads the word about Plum District as co-president elect of her school’s PTA. Cynics might claim that such mom-specific community-building, along with a focus on “power moms” and the “mom market,” is simply another way to co-opt contemporary motherhood.
A hallowed political symbol, mothers have always been supported more in theory than in practice; their actual work, be it housework, childcare or business, is often dismissed or devalued. But the increase in women- and mom-owned businesses, and the values such companies embody, suggests the scales are beginning to tip in favor of maternal empowerment. Today’s flexible, networked, product-recommendation driven entrepreneurial culture is also about as close as it gets to a multi-tasking, advice-giving, and community-building mompreneur. Mothers are natural innovators, says Maria Bailey of BSM Media, noting “mompreneurship tracks closely when mom has a baby. Suddenly she has all this new need for products, and starts to see that the product she needs she can’t find.”
In the past, business has been slow to recognize and nurture that potential. Not today, when signs point to a society making way for the new, 21st century mother of invention.
Thursday, June 11, 2015
In 2014, total revenue for camping and day use in Oregon State Parks was a little more than $17 million. That figure may even higher this year "because we've had exceptionally nice weather," Hughes says.
Friday, July 10, 2015
BY JOE CORTRIGHT
The false promise of economic impact statements.
Tuesday, July 14, 2015
The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.
Wednesday, July 15, 2015
Oregon's roads are crumbling, and revenues from state and local gas taxes are not sufficient to pay for improvements. We asked readers if the private sector should help fund transportation maintenance and repairs. Research partner CFM Strategic Communications conducted the poll of 366 readers in February.
"I feel private enterprises are capable of operating at a higher efficiency than state government."
"This has been used in Oregon since the mid-1800s. It is not a new financing method. This form of financing may help Oregon close its infrastructure deficit by leveraging funds."
Monday, June 22, 2015
The Clean Fuels/gas tax trade off will go down in history as another disjointed, on-again off-again approach to city and state lawmaking.
Monday, July 13, 2015
BY KIM MOORE
A conversation with Greg Lambert, president of Mid Oregon Personnel Services.
Monday, July 13, 2015
BY KIM MOORE | PHOTOS BY JASON E. KAPLAN
A New York floral and gift business takes on the iconic Harry & David brand.
|10 Innovators in Rural Health|
|The Private 150: From Strength to Strength|
|Flattery with Numbers|
|Preserving the Legacy|
|Downtime with Debra Ringold|
|Farm in a Box|
|Boeing chairman threatens to relocate|
|Economy's growth disappoints analysts|
|Portland fireworks hotline overloaded by call volume|
|Rolling Stone magazine sued by UVA frat brothers|
|'Kayaktivists' hang from St. Johns Bridge to protest Shell Oil ship|
|Legal pot sales to start Oct. 1 in Oregon|
|Best Buy will sell Apple Watch, is hoping it boosts sales|
One of the many reasons why businesses fail is due to the lack of attention to analytics. Sure, you can go on running your business, but mastering the science of analytics will translate into a business advantage. But what exactly are analytics and why are they so important?
Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
Professional and Continuing Education (PACE) and the College of Business at Oregon State University is offering “Business Analytics for Competitive Advantage”, a two-day intensive workshop.
34 spots for food, 17 places to sip, and 7 sites to choose a brew beckon visitors.
A look back at the shifting sands of Portland’s growth and development.