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|Articles - May 2012|
|Monday, April 23, 2012|
Page 3 of 6
Of course, in a world where community and commerce are increasingly conflated, selflessness, coupled with self-expression, looks something like a career path. And like Simple Mom’s Oxenreider, Dornfest’s modest aspirations eventually turned into something grand. Seven years after launching Parent Hacks, Dornfest not only earns about $30,000 annually, she has also parlayed the blog into a book deal — Minimalist Parenting: Enjoy Modern Family Life More by Doing Less, co-written by Christine Koh — and was recently tapped by the anti-poverty group ONE to be one of the organization’s ambassadors during an upcoming “ONEMoms” trip to Africa. “I have the opportunity to write this book because I started the blog, and now I have opportunities that are potentially global in their reach. The new digital cottage industry lets you do that.”
The proliferation of Internet technologies has made it easier for everyone, men, women and children, to start a business or make their voices heard. But social media and mobile technologies are also uniquely suited to the millennial mother, mom watchers say. After college students, mothers are the second most viral community online. According to eMarketer, mothers are also more likely to visit blogs than the average online user.
To be sure, moms have always shared parenting tips. Today, the venue has simply shifted from the back fence to the web. But other forces are driving moms online. Compared to previous generations, today’s mothers face “extreme anxiety,” fueled by a surge in single mothers, environmental concerns and a proliferation of consumer choices, says Kit Yarrow, a consumer psychologist at San Francisco State University. In a world where anything goes, “moms are looking to other moms and brands for help” carving out the right path.
Tiffany Larson, a 34-year old Portland mom who blogs for Oxenreider’s Simple Living, is a case in point. In the mommy economy vernacular, she is a classic “mommy influencer,” a mom who uses blogs, Twitter, Pinterest and Facebook to disseminate and share opinions about products, brands and business practices. After her son was born, says Larson, she started researching healthy foods and home products. “I would find information on the web that made me think there were safer products out there than the ones I was using, and I decided to share them with other people.”
A recent blog post focused on alternatives to canned packaging; Larson also purchases books and food products based on recommendations from readers. This past winter, she notes, Campbell Soup decided to phase out use of BPA liners, a change in strategy that was driven by a grassroots social media campaign from moms. “There is a misconception about mommy blogs as fluffy material,” Larson says. “But that gets me excited — that moms have some power.”
In a country where mothers control about 80% of household spending, that power is not lost on companies targeting the mom demographic. “The most critical thing we’ve learned in our research is that you cannot underestimate the power of her-to-her product recommendations,” says Elisa Page, co-founder of BlogHer, a community and media company. Women form “circles of trust” online and trust those circles more than other sources, Page says. “We’re not listening to E.F. Hutton any more. We’re listening to each other.”
Thursday, June 18, 2015
While most categories of commercial real estate have performed well, one of the most robust has been apartment buildings.
Friday, July 10, 2015
BY LINDA BAKER
Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened its third Portland store in the Cedar Mill neighborhood this year; another outpost in Bend broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.
Wednesday, June 17, 2015
Friday, July 10, 2015
BY DAN COOK
The Affordable Care Act has triggered a rush on health care plan redesign, a process fraught with hidden costs and consequences.
Friday, June 05, 2015
As temperatures in Oregon creep into the 90s this weekend, Oregonians' thoughts are turning to — summer baseball.
Friday, July 17, 2015
Photographer Jason Kaplan takes a look at Murray's Pharmacy in Heppner. The family owned business is run by John and Ann Murray, who were featured in our July/August cover story: 10 Innovators in Rural Health Care.
Tuesday, July 14, 2015
The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.
|10 Innovators in Rural Health|
|The Private 150: From Strength to Strength|
|Downtime with Debra Ringold|
|Farm in a Box|
|Flattery with Numbers|
|Preserving the Legacy|
|Fiat Chrysler must offer to buy back 500K Dodge Ram trucks|
|Portland kayakers protest ship owned by Shell Oil Company|
|Amazon earns $92M in profit|
|Under Armour bests Q2 earnings expectations|
|More than a hundred passengers forced to stay overnight at PDX|
|Immunization rates to be available to parents|
|CEO who pledged $70K minimum wage sued by brother|
Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
The technology industry is always in flux. And this rapid rate of change poses challenges to companies ranging from nimble startups aiming to make their mark to established organizations fighting to remain relevant. This is particularly true in the competitive digital display market, where an Oregon company has been at the forefront of nearly every major breakthrough in the last three decades.
A look back at the shifting sands of Portland’s growth and development.
Robert S. Wiggins has joined Lane Powell as a Shareholder in the Corporate/M&A Practice Group. Wiggins is a well-known lawyer, entrepreneur, and investor with more than 30 years of experience leading and advising established and emerging companies in the Pacific Northwest. Wiggins will focus his practice on offering outside general counsel services, including general corporate and board representation, business transactions and capital events.
DEDICATION PARTY: Help the Port of The Dalles celebrate its newest shovel-ready industrial land Friday, July 31, from 1:30 to 4 p.m.