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|Articles - May 2012|
|Monday, April 23, 2012|
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Like “supermom” and “opt-out mom,” “power mom” is something of a media-generated term; few women fit so neatly into a single category. With that disclaimer, power mom is also a good faith effort to describe an emerging reality. In the late 1990s, authors Patricia Cobe and Ellen Parlapiano coined the word “mompreneur,” which typically refers to a woman who left the workplace to raise children, then launched a business instead of returning to work. But as such businesses grow in number and clout, even that term is becoming outdated, many women business owners say.
“Mompreneur — it’s like, ‘Oh, that’s cute, you have a business,’” says Marlynn Schotland, who founded Power MOB, a professional organization for mom-owned businesses in 2006. A former public relations director for the Art Institute of Portland, Schotland, 38, left the corporate world after the birth of her first child, and now owns a design and strategy studio in addition to working as a regional district manager for Plum District, a San Francisco-based daily deals site aimed specifically at mothers. “We call ourselves the mom sales force; flexing our professional skills while making calls around drop-off time.” (Power MOB shuttered last year, and Schotland now holds informal mom’s networking events).
A subset of women business owners, power moms/mompreneurs embrace their essential mommy-ness, with products, services and/or aspirations that revolve around kids and families. Historically, such enterprises have been ignored by the entrepreneurial community. But in the past couple of years, “investors and VCs are definitely starting to take note,” Schotland says. One example is Plum District, which recently went through Series C funding in addition to acquiring two other companies.
Bound by their common maternal ownership, the businesses themselves run the gamut: big and small, virtual and brick and mortar. In Oregon, which has about 108,000 women-owned firms, up 35% since 1997, mom-owned businesses gDiapers and Little Busy Bodies, which makes Boogie Wipes, a saline wipe for kids, have hit the big leagues. The former has increased sales 50% annually since 2005 and recently expanded into Great Britain and France. Beaverton-based Little Busy Bodies grossed $10 million last year, and is in the process of being partially acquired by Nehemiah Manufacturing, a Cincinnati-based company. Co-founder Julie Pickens, who refers to herself as a “Boogie Mom,” will retain her ownership in the company.
Smaller enterprises include Play Boutique, a Beaverton and Lake Oswego hybrid indoor playground/cafe/school founded by Kelley Peake; SpielWerk Toys, a traditional toy store in Northeast Portland; and Wyatt-MacKenzie, a Deadwood, Ore.-based publisher of books authored almost exclusively by moms, among them Bailey’s Mom 3.0.
Today’s mompreneurs are as diverse as any group of entrepreneurs. But there are some common features. If today’s crop of mom businesses differ from those in the past, one reason is a demonstrated interest in building community, a mother-hen sensibility that intersects with a business environment favoring both the local neighborhood store and global online gathering places. Thus SpielWerk’s owner, Stacee Wion, says she was inspired to create “a community resource, a place where families and kids grow with us.” She also is planning a line of locally crafted toys. For her part, Dornfest, a former technical writer, says she started Parent Hacks “not to make money, but to create a place for community … where parenting is as much about hacks as real expertise.”
Thursday, November 12, 2015
BY LINDA BAKER
I walked off the Vigor Industrial shipyard that day with a clear cover line in mind: the Love Boat.
Monday, September 28, 2015
BY TIM NEVILLE
A Power Lunch at Zydeco Kitchen and Cocktails in Bend.
Saturday, October 24, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
What's it like working with your sister and how do you compete in Portland's crowded artisan ice cream space?
Wednesday, October 28, 2015
BY AMY MILSHTEIN
Corporate food service reaches out to foodies.
Friday, October 30, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Worldwide Leader in Sports struggles to cope with new media landscape, forcing us to adjust our behavior as consumers.
Friday, November 20, 2015
PHOTOS BY JASON E. KAPLAN
Monday, October 05, 2015
VIDEO BY JESSE LARSON
Profiling some of the organizations featured in the 2015 list.
|The Love Boat|
|The Food Pod Grows Up|
|The High Road|
|Tinker, Tailor, Portland Maker|
|The Shift to Community Health Care|
|The Harder They Fall|
|Another chapter to the Bezos/Musk space race story|
|Thanksgiving travel: Fuel costs low, terrorism anxiety high|
|Costco chicken salad linked to E. coli case in Washington|
|Nestle comes clean about benefitting from slave labor|
|Enormous drugmaker emerges from Pfizer, Allergan deal|
|Startups joining lobbying game|
|Merchants complain as Square goes public|
Economic diversity has proven a smart strategy for the Port of Hood River. How can other Oregon communities replicate the model?
Phone, Internet needs of small community school districts earn attention of top-five telecom provider.
Farmland LP grows its vision for organic farming in Oregon.
The Salem Convention Center has capped its tenth anniversary year by earning the prestigious “Best of the Best 2015” award from NW Meetings & Events magazine. Selected as the Best Convention/Conference Venue in Oregon by meeting and event planners from Alaska, British Columbia, Idaho, Oregon and Washington, the Salem Convention Center ranked above the Oregon Convention Center and the Portland Art Museum.
The Oregon Cooperative Hall of Fame honors individuals for their outstanding contributions to the successful building and operation of Oregon agricultural cooperatives.
Health insurer reports $10.2 million in net income after taxes through the first nine months of 2015.