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|Articles - May 2012|
|Monday, April 23, 2012|
Page 2 of 6
Like “supermom” and “opt-out mom,” “power mom” is something of a media-generated term; few women fit so neatly into a single category. With that disclaimer, power mom is also a good faith effort to describe an emerging reality. In the late 1990s, authors Patricia Cobe and Ellen Parlapiano coined the word “mompreneur,” which typically refers to a woman who left the workplace to raise children, then launched a business instead of returning to work. But as such businesses grow in number and clout, even that term is becoming outdated, many women business owners say.
“Mompreneur — it’s like, ‘Oh, that’s cute, you have a business,’” says Marlynn Schotland, who founded Power MOB, a professional organization for mom-owned businesses in 2006. A former public relations director for the Art Institute of Portland, Schotland, 38, left the corporate world after the birth of her first child, and now owns a design and strategy studio in addition to working as a regional district manager for Plum District, a San Francisco-based daily deals site aimed specifically at mothers. “We call ourselves the mom sales force; flexing our professional skills while making calls around drop-off time.” (Power MOB shuttered last year, and Schotland now holds informal mom’s networking events).
A subset of women business owners, power moms/mompreneurs embrace their essential mommy-ness, with products, services and/or aspirations that revolve around kids and families. Historically, such enterprises have been ignored by the entrepreneurial community. But in the past couple of years, “investors and VCs are definitely starting to take note,” Schotland says. One example is Plum District, which recently went through Series C funding in addition to acquiring two other companies.
Bound by their common maternal ownership, the businesses themselves run the gamut: big and small, virtual and brick and mortar. In Oregon, which has about 108,000 women-owned firms, up 35% since 1997, mom-owned businesses gDiapers and Little Busy Bodies, which makes Boogie Wipes, a saline wipe for kids, have hit the big leagues. The former has increased sales 50% annually since 2005 and recently expanded into Great Britain and France. Beaverton-based Little Busy Bodies grossed $10 million last year, and is in the process of being partially acquired by Nehemiah Manufacturing, a Cincinnati-based company. Co-founder Julie Pickens, who refers to herself as a “Boogie Mom,” will retain her ownership in the company.
Smaller enterprises include Play Boutique, a Beaverton and Lake Oswego hybrid indoor playground/cafe/school founded by Kelley Peake; SpielWerk Toys, a traditional toy store in Northeast Portland; and Wyatt-MacKenzie, a Deadwood, Ore.-based publisher of books authored almost exclusively by moms, among them Bailey’s Mom 3.0.
Today’s mompreneurs are as diverse as any group of entrepreneurs. But there are some common features. If today’s crop of mom businesses differ from those in the past, one reason is a demonstrated interest in building community, a mother-hen sensibility that intersects with a business environment favoring both the local neighborhood store and global online gathering places. Thus SpielWerk’s owner, Stacee Wion, says she was inspired to create “a community resource, a place where families and kids grow with us.” She also is planning a line of locally crafted toys. For her part, Dornfest, a former technical writer, says she started Parent Hacks “not to make money, but to create a place for community … where parenting is as much about hacks as real expertise.”
Wednesday, August 19, 2015
BY KIM MOORE
A conversation with Chris Maples, president of the Oregon Institute of Technology.
Monday, July 13, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN
Telemedicine, new partnerships and real estate diversification make health care more accessible in rural Oregon.
Friday, August 21, 2015
Renee Spears, founder and owner of Portland-based Rose City Mortgage, is hot to trot to sell pot.
Monday, July 13, 2015
BY JACOB PALMER
Holding a Power Lunch at Veritable Quandary in downtown Portland.
Thursday, August 20, 2015
BY JOE CORTRIGHT
We get the education we deserve.
Wednesday, August 05, 2015
BY KEN MAES
A huge migration from Northern California has contributed to average 16% growth per year since 1990.
Friday, July 10, 2015
BY LINDA BAKER
Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened a third Portland store in the Cedar Mill neighborhood this year; a Bend outpost broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.
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Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Every once in a while we receive a letter in the (fictional) mailbag that is tough to describe and quite compelling. This week, Isabel, the new HR manager at LabCo (and someone who is new to HR), wants to know whether she may fire the owner’s son for having an Oregon medical marijuana card. In passing, Isabel also makes a number of alarming admissions about her motivation. Here is Isabel’s nerve-racking question and our response to it.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.