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|Articles - May 2012|
|Monday, April 23, 2012|
Page 1 of 6
By Linda Baker
Like a baby, Tsh Oxenreider’s Simple Mom blog started out small, then grew like a weed until it took on a life of its own. “I didn’t start blogging with the idea to make money or to create a ‘mom blogger empire,’ but once I saw I had the knack for it, I became much more intentional in my business plan,” says Oxenreider, a Bend mother of three. The 34-year-old started Simple Mom — “a productivity blog for home managers” — as a hobby in 2008, and today oversees Simple Living Media, a collection of four blogs on topics dear to a simple mom’s heart: food, school and kids. Although Oxenreider declined to reveal revenues, she says she earns a full-time income. “Last year we did well, and we’re slated to do even better this year.”
Oxenreider is one of an estimated 3.9 million women with children who blog in the United States. Although only a small percentage are making a full-time income, mom bloggers and their readers are an indelible part of what might be termed the 21st century mommy economy: mothers who are leveraging social media, as well as interest in community and environmental issues, to launch a new wave of mom-oriented businesses or to influence the purchasing and development of mom-oriented products.
Unlike a previous generation of mothers who owned businesses, today’s “power moms,” also known as “mompreneurs” and “mommy influencers,” are decidedly 21st century: technologically sophisticated, entrepreneurial and heavily connected, online and off. Nationwide, their numbers are growing rapidly. There are about 8 million women-owned businesses, a figure that increased by 50% between 1997 and 2011 — a rate 1.5 times the national average. During approximately the same time period, the number of women who chose to stay at home and raise children increased 15%.
“A few years ago, you saw a huge growth of mom-owned businesses,” says Maria Bailey, CEO of BSM Media, a Fort Lauderdale-based marketing firm, and the author of several books about the mom market, including Mom 3.0 and Power Moms. That increase, Bailey says, “was fueled by the economy and a new wave of millennial moms who are very tech savvy.” Unlike their boomer parents, Bailey adds, today’s mothers are also “striving for a more integrated lifestyle” in which work and parenting endeavors support one another.
Collectively, these social and economic conditions are reshaping the traditional relationship between business and mothers, giving advertisers more targeted ways to reach the $1.7 trillion mom market while providing mothers with new opportunities to shape business practices, products and brands. The demand for mom goods and services is growing steadily.
“Not only are individual mothers in a position to create businesses they weren’t in before, but even if you’re not interested in starting a business you can have a voice,” says Asha Dornfest, a Portland mom who runs Parent Hacks, a site the national online magazine Babble named as one of the top 50 mom blogs in the country last year. “And once you have that voice, companies will listen.” In the past, an enterprising stay-at-home mom might have worked for Amway or Avon. “Today you don’t need the paternalistic arm of a corporation behind you,” says Dornfest. “You can potentially create something that has huge impact with you and a $15 a month blogging account. That is a huge difference.”
Tuesday, January 27, 2015
BY LINDA BAKER
Researchers in a multitude of disciplines are searching for ways to soak up excess carbon dioxide, the compound that contributes to global warming.
Sunday, December 07, 2014
BY LINDA BAKER
On Friday, Uber switched on an app — and with one push of the button torpedoed Portland’s famed public process.
Saturday, December 13, 2014
The president of LaPorte & Associates lets us in on his day-to-day life.
Monday, January 26, 2015
BY JOE CORTRIGHT
"Nostalgia is not an economic strategy."
Friday, January 23, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Carbon pricing is gaining momentum in Oregon, sparking concern for energy-intensive businesses — but also opportunity to expand a homespun green economy.
Friday, January 02, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
The University of Oregon football team looked unstoppable on the field Jan. 1 — and the university is reaping the benefits of the new postseason format.
Saturday, December 13, 2014
A look-in on the life of Norris & Stevens' president, plus an abridged Powerlist for the best commercial real estate firms.
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
hubbub health uses behavior change science to rethink wellness programs.
In Ashland, a public-private partnership results in online resources to help diversify the local economy.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
If you have given a former employee access to your company’s electronic information by virtue of assigning a desktop or laptop computer and you suspect he or she of having taken electronically stored data, there are several steps to follow to preserve electronic forensic evidence from spoliation.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.