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|Articles - April 2012|
|Thursday, March 22, 2012|
BY LINDA BAKER
Even in food savvy Portland, few residents know their city is home to the only whisk factory in the United States: Best Manufacturers. In 1950, there were four domestic whisk manufacturers, says Best president John Merrifield, a second-generation owner whose family bought the company in 1959. While the competition eventually decamped to China, Merrifield stuck around and now sells about 200,000 whisks a year, available in 50 shapes and sizes, including the monumental 3-foot variety, which buyers snap up to the tune of 1,000 a month.
Specialization is the key to Best’s longevity, Merrifield says. “Had we decided to make garlic presses and cheese graters, we probably would have had to leave.” Other cost-saving strategies include implementing lean manufacturing — “We don’t make anything that isn’t sold” — and streamlining assembly operations. For example, the company recently adopted a new method of attaching the whisk heads to handles that eliminates washers and other “non-value added” components.
Best, which grossed $2 million last year, sells primarily to restaurant suppliers and houseware retailers. Going forward, Merrifield aims to focus more on brand recognition and marketing, an effort that will undoubtedly tout the company’s 15,000-square-foot Northeast Portland factory and the 14 workers it employs. One of those employees is 26-year-old Kyle Merrifield, a classical clarinet player and Best’s next heir apparent. “There’s a politics to making things in America, and my son has it,” says Merrifield. “There’s some pride in not running to China.”
Of course, the location of the company and the quality of workmanship are not the only things Merrifield, an avid cook, is proud of. “The whisk,” he says, quoting from a Crate & Barrel catalog, “is the second most essential item in the kitchen.”
Wednesday, August 19, 2015
BY GINA BINOLE
Screening for “culture fit” has become an essential part of the hiring process. But do like-minded employees actually build strong companies — or merely breed consensus culture?
Wednesday, August 19, 2015
BY JACOB PALMER
A Power Lunch at Bob's Red Mill Whole Grain Store and Restaurant.
Thursday, August 20, 2015
BY JOE CORTRIGHT
We get the education we deserve.
Wednesday, September 30, 2015
BY KIM MOORE
Striving for social equity is the mission of many nonprofits, and this year’s 100 Best Nonprofits to Work For in Oregon survey shows employees are most satisfied with their organizations’ fair treatment of differing racial, gender, disability, age and economic groups. But as a national discourse about racial discrimination and equity for low-income groups takes center stage, data show Oregon’s 100 Best Nonprofits to Work For still need to make progress on addressing these issues within their own organizations.
Monday, September 28, 2015
BY BEN DEJARNETTE
Controversial track star Nick Symmonds is leveraging his celebrity to grow a performance chewing-gum brand. Fans hail his marketing ploys as genius. Critics dub them shameless.
Tuesday, August 18, 2015
BY JASON NORRIS | CFA
Earlier this month, the People’s Bank of China (PBoC) announced they were going to devalue their currency, the Renminbi. While the amount of the targeted change was to be roughly 2 percent, investors read a lot more into the move. The Renminbi had been gradually appreciating against the U.S. dollar (see chart) as to attempt to alleviate concerns of being labeled a currency manipulator.
Friday, August 14, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
17 airlines make stops at Portland International Airport, but not all are created equal when it comes to customer service.
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Promoting from within its own ranks, PacificSource Health Plans has tapped Tony Kopki to head its commercial lines of business in Oregon, Idaho and Montana. In his new role as Vice President of Commercial Programs, Kopki will provide strategic, product and market leadership for PacificSource’s commercial programs.
Thomson brings 25 years of healthcare experience in provider relations, sales, marketing and communications.