Making it real

| Print |  Email
Articles - April 2012
Thursday, March 22, 2012

BY JON BELL

0412_GamePlan_AdditiveWorkshop
Additive Workshop in Wilsonville is a 3-D digital modeling studio.

Rob Arps, founder of Wilsonville-based 3-D digital modeling studio Additive Workshop, had a moment of enlightenment in 2000 with a bald eagle, a laser and a chunk of mahogany.

A 1994 fine arts graduate of the University of Oregon, Arps began his career helping local artists scale up their sculptures. He later moved to New York, where for five years he headed the creation department for a company specializing in professional sports and country club logos.

One of his projects there was to sculpt a bald eagle out of clay, digitally scan it and have a Computer Numerical Control router carve the eagle in mahogany. He remembers watching the router carving the eagle perfectly and thinking about the potential of the technology.

“Basically, you can take something from the real world, manipulate it virtually in any way you can think of and then bring it back into the real world,” says Arps, who moved back to Oregon with his wife in 2005. “Michelangelo would be all over this.”

Fascinated by the artistic and commercial possibilities, Arps invested $50,000 in a CNC router, a scanning and software system and launched Additive Workshop in his basement in 2005. He initially worked with local artists, but quickly expanded into the commercial realm. Within the first year, he’d outgrown his basement; Additive is now stretching the seams at its 10,000-square-foot studio.

Masterpiece Investments, a Wilsonville firm, acquired Additive in 2010, a move that has allowed the company to grow. The parent company has plans for an IPO in the near future.

With 22 employees, Additive blends traditional sculpting techniques with the latest technology to precisely enlarge or reduce artwork. Artists will bring their work to Additive, where it is digitally scanned to make a 3-D model, resized to almost any dimension from a 2-inch figurine to a 60-foot monument, then milled out of foam or other material. The final product can be cast in anything from bronze to hardwood.

The bulk of Additive’s business these days comes from marketing, advertising and entertainment. The company has made 12-foot basketball players for Nike, a 27-foot dragon for Wynn Casino and the 65-foot Spirit Bear for the 2010 Winter Olympics.

Additive’s scanning technology already achieves “sub-fingerprint” details — about .0006 of an inch — and Arps sees it only getting better. He says Additive will continue to expand its advertising and entertainment work, but other possibilities, such as accurately preserving artistic data for institutions like the Smithsonian or the Louvre await as well.

“Imagine what we could do for places like that,” Arps says.

 

More Articles

Get on the bus!

April 2015
Thursday, March 19, 2015
BY APRIL STREETER

How the private sector can ride the next transit revolution.


Read more...

Courtside

April 2015
Thursday, March 26, 2015
BY JACOB PALMER

Power lunching at the Court Street Dairy Lunch in Salem.


Read more...

10 Oregon companies positioning themselves for growth

The Latest
Friday, March 13, 2015
vcthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Ten startups have secured venture capital, angel or seed funding in 2015.


Read more...

5 questions about the FLIR FX

The Latest
Wednesday, April 08, 2015
FLIR-FX-IndoorBY JACOB PALMER | DIGITAL NEWS EDITOR

The Wilsonville-based company is targeting GoPro enthusiasts with its latest release. Is spy gear poised to go mainstream?


Read more...

Downtime with the director of Barley's Angels

May 2015
Monday, April 27, 2015
BY JACOB PALMER

Live, Work, Play with Christine Jump.


Read more...

Are wolves good for business?

Contributed Blogs
Friday, March 06, 2015
030615-wolf-thumbBY JEFF DELKIN | OP-ED CONTRIBUTOR

As a local business owner, I believe it’s important to build our economy on a platform of conservation values.  


Read more...

4 highlights of the MLS labor deal

The Latest
Wednesday, March 04, 2015
timbersthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

On Wednesday night, a couple days ahead of the 2015 season kickoff, Major League Soccer and the Players Union reached an agreement.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS