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|Articles - April 2012|
|Thursday, March 22, 2012|
BY JON BELL
Rob Arps, founder of Wilsonville-based 3-D digital modeling studio Additive Workshop, had a moment of enlightenment in 2000 with a bald eagle, a laser and a chunk of mahogany.
A 1994 fine arts graduate of the University of Oregon, Arps began his career helping local artists scale up their sculptures. He later moved to New York, where for five years he headed the creation department for a company specializing in professional sports and country club logos.
One of his projects there was to sculpt a bald eagle out of clay, digitally scan it and have a Computer Numerical Control router carve the eagle in mahogany. He remembers watching the router carving the eagle perfectly and thinking about the potential of the technology.
“Basically, you can take something from the real world, manipulate it virtually in any way you can think of and then bring it back into the real world,” says Arps, who moved back to Oregon with his wife in 2005. “Michelangelo would be all over this.”
Fascinated by the artistic and commercial possibilities, Arps invested $50,000 in a CNC router, a scanning and software system and launched Additive Workshop in his basement in 2005. He initially worked with local artists, but quickly expanded into the commercial realm. Within the first year, he’d outgrown his basement; Additive is now stretching the seams at its 10,000-square-foot studio.
Masterpiece Investments, a Wilsonville firm, acquired Additive in 2010, a move that has allowed the company to grow. The parent company has plans for an IPO in the near future.
With 22 employees, Additive blends traditional sculpting techniques with the latest technology to precisely enlarge or reduce artwork. Artists will bring their work to Additive, where it is digitally scanned to make a 3-D model, resized to almost any dimension from a 2-inch figurine to a 60-foot monument, then milled out of foam or other material. The final product can be cast in anything from bronze to hardwood.
The bulk of Additive’s business these days comes from marketing, advertising and entertainment. The company has made 12-foot basketball players for Nike, a 27-foot dragon for Wynn Casino and the 65-foot Spirit Bear for the 2010 Winter Olympics.
Additive’s scanning technology already achieves “sub-fingerprint” details — about .0006 of an inch — and Arps sees it only getting better. He says Additive will continue to expand its advertising and entertainment work, but other possibilities, such as accurately preserving artistic data for institutions like the Smithsonian or the Louvre await as well.
“Imagine what we could do for places like that,” Arps says.
Wednesday, November 26, 2014
BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR
By now, anyone who knows about it has a position on President Obama’s executive order on immigration. The executive order is the outcome of failed attempts at getting a bill through the normal legislative process. Both Obama and his predecessor came close, but not close enough since the process broke down multiple times.
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE & KIM MOORE
Oregon Business reports on the visa squeeze, the skills gap and foreign-born residents who are revitalizing rural Oregon.
Wednesday, October 22, 2014
Peter Lizotte at ACME Business Solutions and Roger Busse at Pacific Continental Bank share their favorite reads.
Thursday, November 20, 2014
BY OB STAFF
Farmers, grocery stores and food processors cash in on kale.
Thursday, November 13, 2014
BY RYAN CARSON | OP-ED CONTRIBUTOR
How do we skill up our future technology workforce in a smart way to take advantage of these high-paying jobs? The answer shouldn’t focus only on helping people get a bachelor’s degree.
Tuesday, December 09, 2014
BY LINDA BAKER
On the eve of the Portland Ad Federation's Rosey Awards, Matt Anderson, CEO of Struck, talks about the transition from creative director to CEO, the Portland talent pool and whether data is the new black in the creative services sector.
Thursday, December 11, 2014
BY APRIL STREETER
Democratic gains pave the way for a revival of environment and labor bills as revenue reform languishes.
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