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|Articles - April 2012|
|Thursday, March 22, 2012|
BY JON BELL
Rob Arps, founder of Wilsonville-based 3-D digital modeling studio Additive Workshop, had a moment of enlightenment in 2000 with a bald eagle, a laser and a chunk of mahogany.
A 1994 fine arts graduate of the University of Oregon, Arps began his career helping local artists scale up their sculptures. He later moved to New York, where for five years he headed the creation department for a company specializing in professional sports and country club logos.
One of his projects there was to sculpt a bald eagle out of clay, digitally scan it and have a Computer Numerical Control router carve the eagle in mahogany. He remembers watching the router carving the eagle perfectly and thinking about the potential of the technology.
“Basically, you can take something from the real world, manipulate it virtually in any way you can think of and then bring it back into the real world,” says Arps, who moved back to Oregon with his wife in 2005. “Michelangelo would be all over this.”
Fascinated by the artistic and commercial possibilities, Arps invested $50,000 in a CNC router, a scanning and software system and launched Additive Workshop in his basement in 2005. He initially worked with local artists, but quickly expanded into the commercial realm. Within the first year, he’d outgrown his basement; Additive is now stretching the seams at its 10,000-square-foot studio.
Masterpiece Investments, a Wilsonville firm, acquired Additive in 2010, a move that has allowed the company to grow. The parent company has plans for an IPO in the near future.
With 22 employees, Additive blends traditional sculpting techniques with the latest technology to precisely enlarge or reduce artwork. Artists will bring their work to Additive, where it is digitally scanned to make a 3-D model, resized to almost any dimension from a 2-inch figurine to a 60-foot monument, then milled out of foam or other material. The final product can be cast in anything from bronze to hardwood.
The bulk of Additive’s business these days comes from marketing, advertising and entertainment. The company has made 12-foot basketball players for Nike, a 27-foot dragon for Wynn Casino and the 65-foot Spirit Bear for the 2010 Winter Olympics.
Additive’s scanning technology already achieves “sub-fingerprint” details — about .0006 of an inch — and Arps sees it only getting better. He says Additive will continue to expand its advertising and entertainment work, but other possibilities, such as accurately preserving artistic data for institutions like the Smithsonian or the Louvre await as well.
“Imagine what we could do for places like that,” Arps says.
Friday, March 27, 2015
BY JACOB PALMER
Five years in the making, the Portland Mercado — the city’s first Latino public market — will celebrate its grand opening April 11. A $3.5 million public-private partnership spearheaded by Hacienda CDC, the market will house 15 to 20 businesses in the food, retail and service sectors. It has some big-name funders, including the Paul G. Allen Family Foundation and JPMorgan Chase. The project goals are equally ambitious: to improve cross-cultural understanding, alleviate poverty and spur community economic development.
Friday, March 27, 2015
BY ROBERT MULLIN
A new energy-sharing agreement sparks concerns about independence and collaboration in the region's utility industry.
Tuesday, March 10, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Baseball is returning to Portland and city officials are hoping economic opportunity comes with it.
Wednesday, February 25, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Friday, February 27, 2015
VIDEO: 2015 100 Best Companies to work for in Oregon
Friday, March 27, 2015
BY AMY MILSHTEIN
Damian Smith bets on changing himself — and Portland — through consulting.
Friday, March 06, 2015
BY JEFF DELKIN | OP-ED CONTRIBUTOR
As a local business owner, I believe it’s important to build our economy on a platform of conservation values.
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Thinking about an MBA? Join us for our upcoming Wine & Cheese Information Session to learn more about Concordia University's MBA program.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.