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|Articles - April 2012|
|Thursday, March 22, 2012|
BY JON BELL
Rob Arps, founder of Wilsonville-based 3-D digital modeling studio Additive Workshop, had a moment of enlightenment in 2000 with a bald eagle, a laser and a chunk of mahogany.
A 1994 fine arts graduate of the University of Oregon, Arps began his career helping local artists scale up their sculptures. He later moved to New York, where for five years he headed the creation department for a company specializing in professional sports and country club logos.
One of his projects there was to sculpt a bald eagle out of clay, digitally scan it and have a Computer Numerical Control router carve the eagle in mahogany. He remembers watching the router carving the eagle perfectly and thinking about the potential of the technology.
“Basically, you can take something from the real world, manipulate it virtually in any way you can think of and then bring it back into the real world,” says Arps, who moved back to Oregon with his wife in 2005. “Michelangelo would be all over this.”
Fascinated by the artistic and commercial possibilities, Arps invested $50,000 in a CNC router, a scanning and software system and launched Additive Workshop in his basement in 2005. He initially worked with local artists, but quickly expanded into the commercial realm. Within the first year, he’d outgrown his basement; Additive is now stretching the seams at its 10,000-square-foot studio.
Masterpiece Investments, a Wilsonville firm, acquired Additive in 2010, a move that has allowed the company to grow. The parent company has plans for an IPO in the near future.
With 22 employees, Additive blends traditional sculpting techniques with the latest technology to precisely enlarge or reduce artwork. Artists will bring their work to Additive, where it is digitally scanned to make a 3-D model, resized to almost any dimension from a 2-inch figurine to a 60-foot monument, then milled out of foam or other material. The final product can be cast in anything from bronze to hardwood.
The bulk of Additive’s business these days comes from marketing, advertising and entertainment. The company has made 12-foot basketball players for Nike, a 27-foot dragon for Wynn Casino and the 65-foot Spirit Bear for the 2010 Winter Olympics.
Additive’s scanning technology already achieves “sub-fingerprint” details — about .0006 of an inch — and Arps sees it only getting better. He says Additive will continue to expand its advertising and entertainment work, but other possibilities, such as accurately preserving artistic data for institutions like the Smithsonian or the Louvre await as well.
“Imagine what we could do for places like that,” Arps says.
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BY TOM COX | OB BLOGGER
Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."
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Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.
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Ferguson Wellman’s investment views on the economy and capital markets.
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Remember the naysayers? Those who called the South Waterfront aerial tram a boondoggle? Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?
Thursday, July 31, 2014
BY MARY SPILDE | OB GUEST CONTRIBUTOR
Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.
Wednesday, August 20, 2014
By Kim Moore | OB Editor
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