Home Back Issues April 2012 Cart culture

Cart culture

| Print |  Email
Articles - April 2012
Thursday, March 22, 2012
Article Index
Cart culture
Page 2
Page 3

BY CHRISTINA COOKE

0412_Dispatches_NonFoodCarts_02
Erin Sutherland has found operating a vintage dress shop in a 1965 Bristol Lodekka double-decker bus attracts more attention than a traditional storefront would. "It creates an intimate retail setting customers don't get anywhere else," she says.
// Photo by Alexandra Shyshkina

When Erin Sutherland first opened Lodekka, a vintage dress shop in a double-decker bus in Northeast Portland, she had to coax passersby accustomed to food cart protocol to come on board.

“People are trained that they stand outside of a cart and get something from inside,” Sutherland says. “It took us a long time to help customers overcome their discomfort and cross the threshold.”

Now sharing a parking lot on North Williams Avenue with the vintage and handmade goods cart Wanderlust, Lodekka enjoys a steady stream of customers who seem to have no qualms about jumping aboard.

Emboldened by the success of Portland’s close to 700 food carts, a growing number of entrepreneurs are applying the cart model to their non-food businesses. Within the last year and a half, a hair salon cart (Salon Bucci, Southeast 50th and Division), a bike repair cart (The Bike Rack, Southeast 82nd and the Springwater Corridor) and several vintage clothing carts (Lodekka and Wanderlust; Yours Vintage Treasures, Southeast 52nd and Foster) have set up shop throughout Portland, most near existing food cart pods.

 



 

More Articles

On fire

March 2014
Tuesday, February 25, 2014
BY JESSICA RIDGWAY

A self-proclaimed “chile head,” John Ford “grows, eats and does everything spicy.” 


Read more...

Wheel man

March 2014
Tuesday, February 25, 2014
BY LINDA BAKER

Les Schwab has put a premium on customer service since 1952, when legendary namesake Les Schwab founded the company with one store in Prineville. (Schwab died in 2007.) But if the corporate principles remain essentially the same, the world around this iconic Oregon business has changed dramatically.


Read more...

The future of money

March 2014
Tuesday, February 25, 2014
BY JAKE THOMAS

An ancient institution moves slowly into the digital age. 


Read more...

Downtime with Ron Green

March 2014
Tuesday, February 25, 2014
BY JESSICA RIDGWAY

Ron Green became president and CEO of Oregon Pacific Bank in August 2013.


Read more...

How to handle the unexpected

Contributed Blogs
Friday, March 28, 2014
03.28.14 thumb disasterBY TOM COX | OB BLOGGER

The next mysterious (or disastrous) event could be one that you or your team might suddenly need to respond to, probably under intense scrutiny.


Read more...

The 2014 List: The Top 34 Medium Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

The solution to youth unemployment

News
Thursday, February 27, 2014
02.27.14 Thumbnail TeenworkBY ERIC FRUITS

Because they have little chance of working for someone else, today’s teens need to be entrepreneurs. But, first, we must teach our teens that entrepreneurship starts small.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS