Home Back Issues April 2012 Cart culture

Cart culture

| Print |  Email
Articles - April 2012
Thursday, March 22, 2012
Article Index
Cart culture
Page 2
Page 3

BY CHRISTINA COOKE

0412_Dispatches_NonFoodCarts_02
Erin Sutherland has found operating a vintage dress shop in a 1965 Bristol Lodekka double-decker bus attracts more attention than a traditional storefront would. "It creates an intimate retail setting customers don't get anywhere else," she says.
// Photo by Alexandra Shyshkina

When Erin Sutherland first opened Lodekka, a vintage dress shop in a double-decker bus in Northeast Portland, she had to coax passersby accustomed to food cart protocol to come on board.

“People are trained that they stand outside of a cart and get something from inside,” Sutherland says. “It took us a long time to help customers overcome their discomfort and cross the threshold.”

Now sharing a parking lot on North Williams Avenue with the vintage and handmade goods cart Wanderlust, Lodekka enjoys a steady stream of customers who seem to have no qualms about jumping aboard.

Emboldened by the success of Portland’s close to 700 food carts, a growing number of entrepreneurs are applying the cart model to their non-food businesses. Within the last year and a half, a hair salon cart (Salon Bucci, Southeast 50th and Division), a bike repair cart (The Bike Rack, Southeast 82nd and the Springwater Corridor) and several vintage clothing carts (Lodekka and Wanderlust; Yours Vintage Treasures, Southeast 52nd and Foster) have set up shop throughout Portland, most near existing food cart pods.

 



 

More Articles

Healthcare Perspective

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

A conversation with Majd El-Azma, president and CEO of LifeWise Health Plan of Oregon, followed by the Healthcare Powerlist.


Read more...

The 100 Best Companies survey is open

News
Friday, October 24, 2014

100-best-logo-2015 500pxw-1How does your workplace stack up against competitors? How can you improve workplace practices to help recruit and retain employees? Find out by taking our 100 Best Companies to Work for in Oregon survey!


Read more...

The Diaspora

October 2014
Thursday, September 25, 2014
BY LEE VAN DER VOO

Former newspaper reporters move into brand journalism.


Read more...

What I'm Reading

November/December 2014
Wednesday, October 22, 2014

Peter Lizotte at ACME Business Solutions and Roger Busse at Pacific Continental Bank share their favorite reads.


Read more...

Measure 91: What Oregon Businesses Need to Know

Contributed Blogs
Wednesday, October 15, 2014
91 thumbBY DIANE BUISMAN

Some common misconceptions employers have about marijuana.


Read more...

Books Rule

October 2014
Thursday, September 25, 2014
BY JON BELL

Powell's stays relevant in the digital age.


Read more...

Semiconductor purgatory

News
Monday, October 06, 2014
roundup-logo-thumb-14BY LINDA BAKER | OB EDITOR

Intel's manufacturing way station; Merkley's attack dog; Diamond Foods gets into the innovation business.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS