Home Back Issues April 2012 Cart culture

Cart culture

| Print |  Email
Articles - April 2012
Thursday, March 22, 2012
Article Index
Cart culture
Page 2
Page 3

BY CHRISTINA COOKE

0412_Dispatches_NonFoodCarts_02
Erin Sutherland has found operating a vintage dress shop in a 1965 Bristol Lodekka double-decker bus attracts more attention than a traditional storefront would. "It creates an intimate retail setting customers don't get anywhere else," she says.
// Photo by Alexandra Shyshkina

When Erin Sutherland first opened Lodekka, a vintage dress shop in a double-decker bus in Northeast Portland, she had to coax passersby accustomed to food cart protocol to come on board.

“People are trained that they stand outside of a cart and get something from inside,” Sutherland says. “It took us a long time to help customers overcome their discomfort and cross the threshold.”

Now sharing a parking lot on North Williams Avenue with the vintage and handmade goods cart Wanderlust, Lodekka enjoys a steady stream of customers who seem to have no qualms about jumping aboard.

Emboldened by the success of Portland’s close to 700 food carts, a growing number of entrepreneurs are applying the cart model to their non-food businesses. Within the last year and a half, a hair salon cart (Salon Bucci, Southeast 50th and Division), a bike repair cart (The Bike Rack, Southeast 82nd and the Springwater Corridor) and several vintage clothing carts (Lodekka and Wanderlust; Yours Vintage Treasures, Southeast 52nd and Foster) have set up shop throughout Portland, most near existing food cart pods.

 



 

More Articles

A Taste of Heaven

September 2014
Tuesday, August 26, 2014
BY VIVIAN MCINERNY

Craft beer comes to Mount Angel.


Read more...

Tight and Loose

September 2014
Wednesday, August 27, 2014
BY JENNIFER MARGULIS

As schools implement more rigorous academic standards, holistic and flexible approaches to K-12 education flourish.


Read more...

Fork & Bottle

October 2014
Thursday, September 25, 2014

National media can’t get enough of Oregon’s pinot noir, artisan-food purveyors and lively, independent film scene.


Read more...

College Conundrum

October 2014
Thursday, September 25, 2014
BY KIM MOORE

University and college tuition fees have been rising for more than a decade, while state funds for higher education have steadily declined.


Read more...

Podcast: Turn Things Around with David Marquet

Contributed Blogs
Friday, October 17, 2014
davidmarquet thumbBY TOM COX | OB BLOGGER

How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.


Read more...

October surprise

News
Sunday, October 12, 2014
roundup-logo-thumb-14BY LINDA BAKER

Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.


Read more...

A Recipe for Success

October 2014
Thursday, September 25, 2014
BY LINDA BAKER

Two businesswomen, two iconic food brands and one food-obsessed city. We thought this sounded like a recipe for good conversation. So in late August, Oregon Business sat down with Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, to discuss their rapidly expanding businesses and Oregon’s trendsetting food scene.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS