Obie won

| Print |  Email
Articles - April 2012
Thursday, March 22, 2012

 

0412_Profile_BrianObie_02
// Photo by Alexandra Shyshkina

“The credit freeze was worse than I’d ever seen before,” says Ledoux. “All we could do was just do our best to influence bankers. There was a lot of explaining things to people who were holding on to their chairs with white knuckles waiting for the end of the world to come.

“But for Brian it wasn’t a question of whether. It was when and how.”

Obie’s skills as a salesman came into play and people began buying into his vision. Even the Eugene Hilton, a potential competitor, wrote a letter of support.

Typical of Obie’s unbeatable optimism, he saw advantages in the economy’s nosedive. A few market tenants were unable to renew their leases. Nike relocated and left a large corner space empty. In Obie’s mind the newly available space translated as a fortuitous adjustment to his dream. Now the hotel would actually be a part of the market rather than a separate building.

“We were able to create the space that would allow this to happen,” says Obie, who demonstrated his thanks to his community by using almost all Eugene-area businesses for the construction, design and art on the walls. Reservations already are pouring in, especially for June’s Olympic trials for track and field.

 



 

More Articles

Destination Resorts 2.0

June 2015
Friday, May 22, 2015
BY LINDA BAKER | PHOTOS BY JASON E. KAPLAN

As the recession recedes and tourism grows, Central Oregon resorts redefine themselves for a new generation.


Read more...

No Boundaries

June 2015
Friday, May 22, 2015
BY AMY MILSHTEIN

Floor plans embrace the great wide open.


Read more...

6 things to know about the Amtrak Cascades route

The Latest
Friday, May 22, 2015
thumb3BY JACOB PALMER | DIGITAL NEWS EDITOR

The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C. 


Read more...

The best crisis is the one you avoid

Contributed Blogs
Wednesday, April 15, 2015
crisisthumbBY GARY CONKLING | GUEST BLOGGER

Avoiding a crisis is a great way to burnish your reputation, increase brand loyalty and become a market leader.


Read more...

The Good Hacker

May 2015
Friday, April 24, 2015
BY CHRIS HIGGINS

As digital security breaches skyrocket, a cybersleuth everyman takes center stage.


Read more...

Much ado about data-driven organizations, for good reason

Contributed Blogs
Monday, April 13, 2015
bigdatathumbBY GRANT KIRBY | OP-ED CONTRIBUTOR

The mega-shift from technology-driven to data-driven organizations raises questions about Oregon’s workforce preparedness.


Read more...

Downtime with John Helmick

June 2015
Tuesday, May 26, 2015
BY JACOB PALMER

Live, Work, Play: CEO of Gorilla Capital.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS