Home Back Issues April 2012 Truffle mania

Truffle mania

| Print |  Email
Articles - April 2012
Thursday, March 22, 2012
Article Index
Truffle mania
Page 2
Page 3
Page 4
Page 5

 

0412_TruffleMania_08
Czarnecki sells Oregon Truffle Oil at his website, OregonTruffleOil.com.
// Photo by Leah Nash

Scott says it was Czarnecki who gave her and Lefevre the idea of putting on a truffle festival. They were having dinner with friends at the Joel Palmer House and eating dishes that featured Oregon truffles, of course. “Jack said truffles were a regional phenomenon that could make this a culinary destination. He said, ‘This part of the Willamette Valley could be the next Tuscany or Provence.’”

Still, says Lefevre, in spite of the fact that the wholesale price of Oregon native truffles has doubled since he and Scott founded their festival, it’s hard to measure the industry, and because most truffle hunters are fiercely independent, organizing them would be akin to herding cats. The best way to gauge the growing strength of the industry, he says, is by seeing how the lure of truffles affects the state’s economy as a whole.

The value of the Oregon truffle industry is spread widely, he says, from harvesters and buyers in rural communities where truffles grow in natural forests, to farmers who will produce truffles in orchards, to restaurants and to hotels where truffle tourists stay.

“I don’t see a down-side to promoting them,” says Lefevre. “We predict that the up-side could eventually be on par with the scale of our current wine industry.”

Susan G. Hauser is a Portland journalist. Reach her at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .



 

Comments   

 
Michael Vaughn
0 #1 Oregon Truffles Unsustainable, for NowMichael Vaughn 2012-04-09 22:59:50
I found this to be an excellent article on Oregon’s “emerging” truffle industry. However, as a recreational truffle harvester for the past seven seasons, I have seen first-hand the damage done to private and public property by unscrupulous people. This article, as well as Lefevre’s coauthored feasibility report, downplays this scourge on the industry.

Most of this damage comes from commercial harvesters not harvesting in ethical ways. Meth-heads and commercial crews are there for one thing: to harvest as many truffles as they can, in the shortest amount of time, and with the least effort. Money is all that matters; to hell with ethics and the environment – as well as quality truffles.

NATS, the Oregon Truffle Festival organization, the State of Oregon, chefs, and consumers share the blame for this atrocious act. As it stands right now, the Oregon truffle industry is unsustainable, and those wanting to promote (i.e. make money) this industry ignore this fact.
Quote | Report to administrator
 

More Articles

Podcast: Testing for Emotional Intelligence with John Hersey

Contributed Blogs
Friday, September 19, 2014
ivbU3sIXBY TOM COX | OB BLOGGER

How can you tell if you, a peer, a subordinate or a job candidate has the emotional intelligence needed to do well?


Read more...

Launch

October 2014
Thursday, September 25, 2014
BY JESSICA RIDGWAY

October's Launch article features Soul Kitchen, Easy Company and Slick's Big Time BBQ.


Read more...

The Rail Baron

October 2014
Thursday, September 25, 2014
BY LINDA BAKER

Oil is gushing out of the U.S. and Canada, and much of it is coming from places that don’t have pipeline infrastructure. So it’s being shipped by rail.


Read more...

College Conundrum

October 2014
Thursday, September 25, 2014
BY KIM MOORE

University and college tuition fees have been rising for more than a decade, while state funds for higher education have steadily declined.


Read more...

Downtime

October 2014
Thursday, September 25, 2014
BY JESSICA RIDGWAY

I'm not very interesting,” says a modest Ray Di Carlo, CEO and executive producer of Bent Image Labs, an animation and visual effects studio.


Read more...

The Diaspora

October 2014
Thursday, September 25, 2014
BY LEE VAN DER VOO

Former newspaper journalists move into brand journalism.


Read more...

Gone Fishing

October 2014
Thursday, September 25, 2014
BY LORI TOBIAS

Business has been good to Laura Anderson, leading some to suggest she must be awfully lucky to find such success in a business notorious for failure. But luck’s had little to do with it.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS