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|Articles - April 2012|
|Thursday, March 22, 2012|
Page 4 of 5
Mushrooms, another prized food in Oregon’s cornucopia, attracted Eric Lyon to Oregon from Minnesota 10 years ago. But about six years ago he switched to the more lucrative truffles. Now he’s one of only three commercial truffle hunters in Oregon who work with truffle hunting dogs. Lyon trains his dogs to recognize the distinctive odor of a ripe truffle and indicate the location of the buried treasure. Lyon digs up the truffles and sells them to restaurant chefs and other customers.
Lyon, who lives in Portland, operates a flooring business during late spring and summer, when the demand for truffles recedes. But he’s looking to build up his truffle business by partnering with wineries that will prepare lunch for truffle hunters after Lyon and his dog have led a hunt in forests on winery property. Another possible boost for his business is a TV reality show. He says he’s in talks with a Hollywood production company about a show called The Truffle Hunters, featuring him and Eugene truffle hunter Toby Esthay.
The truffle hunter who really deserves the title is Jack Czarnecki. Although OSU mycologists had been studying Oregon truffles for decades, he was probably the first person to really put them on the map. Already regarded as a fungi expert from his James Beard Award-winning cookbook A Cook’s Book of Mushrooms, Czarnecki sold his restaurant in Pennsylvania and moved to Oregon in 1997, just to get his hands on all the native mushrooms and truffles. Until 2007, when he turned the kitchen over to his son Christopher, Czarnecki was the chef of the Joel Palmer House Restaurant in Dayton. His kitchen was the pulpit from which he spread the Oregon truffle gospel far and wide. Now he makes and sells Oregon Truffle Oil from Oregon white truffles he finds himself.
“There is no reason why the Oregon truffle industry shouldn’t soar,” says Czarnecki. “I’m doing my part to increase the profile of Oregon truffles, because I think they’re absolutely magnificent. They’re just amazing and beguiling.”
Thursday, February 27, 2014
Our 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.
Thursday, March 27, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Watch this OB Original Video about three Oregon companies and how crowd-funding "kickstarted" their business ideas.
Friday, April 11, 2014
TOM COX | OB BLOGGER
The auto industry is starting to share more costs across manufacturers for complex and challenging design work, like new transmission design, and certain new engine technologies. What we’re not yet seeing is wholesale outsourcing of “unavoidable waste” components to specialist companies.
Tuesday, April 08, 2014
BY HANNAH WALLACE | OB BLOGGER
It may be obvious, but most farmers don’t make a lot of money. According to preliminary data from the 2012 Agriculture Census, 52% of America’s 2.1 million principal farm-operators don’t call farming their primary occupation. Farm cooperatives may offer a solution.
Thursday, March 06, 2014
BY HANNAH WALLACE | OB BLOGGER
The founder of Pacific Foods talks about why his company has flown under the radar in Oregon, how saving a family-run chicken hatchery has helped his bottom line and why he thinks organic food is anything but elitist.
Tuesday, March 11, 2014
BY MARK BLAINE | OB BLOGGER
The publisher of the Emerald Media Group moves on, leaving a cutting edge media group that depends on business acumen for its survival.
Thursday, February 20, 2014
BY VIVIAN MCINERNY | OB BLOGGER
As retailers consolidate and newspapers fold, the business of modeling shifts to ad agencies, apparel companies and new media.
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