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|Articles - April 2012|
|Thursday, March 22, 2012|
Page 3 of 5
To date, Lefevre has planted about a dozen truffieres in Oregon, and many in other states. One of his customers is Jim Bernau, founder and president of Willamette Valley Vineyards. Bernau recently hired Lefevre to plant three acres of truffle trees on land near Tualatin. He serves on the Oregon Truffle Festival’s advisory board and his winery is a longtime festival sponsor.
Bernau also bankrolled the 2009 feasibility study because he felt the nascent truffle industry needed the sort of guidance that Ted Casteel’s popular tome, Oregon Winegrape Growers’ Guide, provided early Oregon winemakers. As far as he’s concerned, Oregon wine and Oregon truffles go hand in hand. “The pairing of pinot noir and truffle-infused food is just perfect,” says Bernau. “They’re meant to be with each other.”
From a tourism standpoint, truer words were never spoken. To Holly MacFee, Travel Oregon’s vice president for Global Brand Strategy, the pairing of Oregon wine and Oregon truffles is a winning proposition for the state. “We’re lucky to have truffles because they really do elevate our reputation as a culinary destination,” she says.
The state does its part to promote the truffle industry through advertising, such as the 15-second spot filmed by Wieden+Kennedy as part of Travel Oregon’s Oregon Bounty campaign that features a truffle hunter and his dog seeking fungal treasures in the forest. Oregon truffles also will be featured at Feast Portland, a food event already getting national attention that’s planned for Sept. 20-23. Mike Thelin, one of the event organizers, says local truffles will impress attendees of the keystone event on Sept. 22, “Porklandia.”
“When people come from other places, they know we have pinot, they know we have pork, they know we have beer, they know we have great chef talent,” says Thelin. “And then they find out, oh, you have truffles too? It’s like, does it ever end? What’s next? Local bananas and pineapple?”
Friday, August 21, 2015
Renee Spears, founder and owner of Portland-based Rose City Mortgage, is hot to trot to sell pot.
Monday, September 28, 2015
BY LINDA BAKER
Bill Levy of Pacific Ag talked to Oregon Business about new residue markets, the company’s growth strategy and why a biofuel plant is like a large cow.
Wednesday, September 30, 2015
Oregon Business magazine has named the seventh annual 100 Best Nonprofits to Work for in Oregon. The rankings were revealed Wednesday night during an awards dinner at the Sentinel Hotel in Portland.
Friday, October 02, 2015
BY KIM MOORE
Our intrepid (and expecting) research editor finds the child care search involves long waiting lists, costly fees and no certainty of securing a place before she goes back to work.
Wednesday, August 26, 2015
BY KIM MOORE AND LINDA BAKER
Child care in Oregon is expensive and hard to find. We delved into the numbers and talked to a few executives and managers about day care costs, accessibility and work-life balance.
Wednesday, August 19, 2015
BY JACOB PALMER
Live, Work, Play wit the CEO of Ruby Receptionists.
Wednesday, September 30, 2015
The refugee crisis has put immigration and border issues on the front burner, in Europe and at home. In Oregon, attitudes toward illegal immigration haven’t changed dramatically since 2006.
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