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|Articles - April 2012|
|Thursday, March 22, 2012|
Page 3 of 5
To date, Lefevre has planted about a dozen truffieres in Oregon, and many in other states. One of his customers is Jim Bernau, founder and president of Willamette Valley Vineyards. Bernau recently hired Lefevre to plant three acres of truffle trees on land near Tualatin. He serves on the Oregon Truffle Festival’s advisory board and his winery is a longtime festival sponsor.
Bernau also bankrolled the 2009 feasibility study because he felt the nascent truffle industry needed the sort of guidance that Ted Casteel’s popular tome, Oregon Winegrape Growers’ Guide, provided early Oregon winemakers. As far as he’s concerned, Oregon wine and Oregon truffles go hand in hand. “The pairing of pinot noir and truffle-infused food is just perfect,” says Bernau. “They’re meant to be with each other.”
From a tourism standpoint, truer words were never spoken. To Holly MacFee, Travel Oregon’s vice president for Global Brand Strategy, the pairing of Oregon wine and Oregon truffles is a winning proposition for the state. “We’re lucky to have truffles because they really do elevate our reputation as a culinary destination,” she says.
The state does its part to promote the truffle industry through advertising, such as the 15-second spot filmed by Wieden+Kennedy as part of Travel Oregon’s Oregon Bounty campaign that features a truffle hunter and his dog seeking fungal treasures in the forest. Oregon truffles also will be featured at Feast Portland, a food event already getting national attention that’s planned for Sept. 20-23. Mike Thelin, one of the event organizers, says local truffles will impress attendees of the keystone event on Sept. 22, “Porklandia.”
“When people come from other places, they know we have pinot, they know we have pork, they know we have beer, they know we have great chef talent,” says Thelin. “And then they find out, oh, you have truffles too? It’s like, does it ever end? What’s next? Local bananas and pineapple?”
Tuesday, August 18, 2015
BY JASON NORRIS | CFA
Earlier this month, the People’s Bank of China (PBoC) announced they were going to devalue their currency, the Renminbi. While the amount of the targeted change was to be roughly 2 percent, investors read a lot more into the move. The Renminbi had been gradually appreciating against the U.S. dollar (see chart) as to attempt to alleviate concerns of being labeled a currency manipulator.
Wednesday, August 19, 2015
BY LINDA WESTON
In 1996, after a 17-year career in the destination marketing industry, where I gained national standing as the CEO of the Convention & Visitors Association of Lane County, I was recruited by the founders of a new professional basketball league for women. The American Basketball League (ABL) hoped to leverage the success of the 1996 USA women’s national team at the Atlanta Olympics — much like USA Soccer is now leveraging the U.S. Women’s National Team’s victory in the World Cup. The ABL wanted a team in Portland, and they wanted me to be its general manager.
Tuesday, August 04, 2015
Monday, July 13, 2015
BY JACOB PALMER
Dean of the Atkinson Graduate School of Management, Willamette University
Friday, August 21, 2015
Renee Spears, founder and owner of Portland-based Rose City Mortgage, is hot to trot to sell pot.
Monday, July 13, 2015
BY KIM MOORE
A conversation with Greg Lambert, president of Mid Oregon Personnel Services.
Thursday, August 20, 2015
Which of the following would be most effective in reducing the cost of operating a public university in Oregon?
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|Eco challenges facing Oregon|
|Adidas produces special shoe for upcoming Timbers/Sounders match|
|Intel invests $60M in drone company|
|Congestion should be expected|
|How many devices are using Windows 10?|
|Aftermath of the Ashley Madison hack|
Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Every once in a while we receive a letter in the (fictional) mailbag that is tough to describe and quite compelling. This week, Isabel, the new HR manager at LabCo (and someone who is new to HR), wants to know whether she may fire the owner’s son for having an Oregon medical marijuana card. In passing, Isabel also makes a number of alarming admissions about her motivation. Here is Isabel’s nerve-racking question and our response to it.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.