|| Print ||
|Articles - April 2012|
|Thursday, March 22, 2012|
Page 3 of 5
To date, Lefevre has planted about a dozen truffieres in Oregon, and many in other states. One of his customers is Jim Bernau, founder and president of Willamette Valley Vineyards. Bernau recently hired Lefevre to plant three acres of truffle trees on land near Tualatin. He serves on the Oregon Truffle Festival’s advisory board and his winery is a longtime festival sponsor.
Bernau also bankrolled the 2009 feasibility study because he felt the nascent truffle industry needed the sort of guidance that Ted Casteel’s popular tome, Oregon Winegrape Growers’ Guide, provided early Oregon winemakers. As far as he’s concerned, Oregon wine and Oregon truffles go hand in hand. “The pairing of pinot noir and truffle-infused food is just perfect,” says Bernau. “They’re meant to be with each other.”
From a tourism standpoint, truer words were never spoken. To Holly MacFee, Travel Oregon’s vice president for Global Brand Strategy, the pairing of Oregon wine and Oregon truffles is a winning proposition for the state. “We’re lucky to have truffles because they really do elevate our reputation as a culinary destination,” she says.
The state does its part to promote the truffle industry through advertising, such as the 15-second spot filmed by Wieden+Kennedy as part of Travel Oregon’s Oregon Bounty campaign that features a truffle hunter and his dog seeking fungal treasures in the forest. Oregon truffles also will be featured at Feast Portland, a food event already getting national attention that’s planned for Sept. 20-23. Mike Thelin, one of the event organizers, says local truffles will impress attendees of the keystone event on Sept. 22, “Porklandia.”
“When people come from other places, they know we have pinot, they know we have pork, they know we have beer, they know we have great chef talent,” says Thelin. “And then they find out, oh, you have truffles too? It’s like, does it ever end? What’s next? Local bananas and pineapple?”
Friday, May 22, 2015
BY JOE CORTRIGHT
How conservation stimulates the local economy.
Thursday, June 11, 2015
In 2014, total revenue for camping and day use in Oregon State Parks was a little more than $17 million. That figure may even higher this year "because we've had exceptionally nice weather," Hughes says.
Thursday, June 18, 2015
While most categories of commercial real estate have performed well, one of the most robust has been apartment buildings.
Wednesday, July 01, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
There are more than 10 million former military members working in the United States.
Friday, May 22, 2015
BY ANNIE ELLISON
Portland tech veteran Ben Berry is leaving his post as Portland’s chief technology officer for a full-time role producing unmanned aerial vehicles (UAVs) aimed at first responders and the military. Berry’s AirShip Technologies Group is poised to be on the ground floor of an industry that will supply drones to as many as 100,000 police, fire and emergency agencies nationwide. He reveals the plan for takeoff.
Thursday, June 25, 2015
An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.
Tuesday, May 26, 2015
BY JACOB PALMER
Live, Work, Play: CEO of Gorilla Capital.
|100 Best Green Workplaces in Oregon|
|The Green Paradox|
|Up in the Air|
|Credit Unions Perspective|
|Queen of Resilience|
|Did airlines collude to keep fares high?|
|Citigroup analyst thinks Puma should sell|
|OSU researchers examine warm-water mass|
|Appeals court rules against Apple|
|Microsoft to cut division, 1,200 jobs|
|Apple suppliers introduce 'Force Touch' to new iPhone|
|Uncertainty abound in Greece|
Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
3 Degrees Event Celebrates 5th Year Bringing Nonprofit and Business Professionals Together to Benefit Portland.
Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.