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|Articles - April 2012|
|Thursday, March 22, 2012|
Page 3 of 5
To date, Lefevre has planted about a dozen truffieres in Oregon, and many in other states. One of his customers is Jim Bernau, founder and president of Willamette Valley Vineyards. Bernau recently hired Lefevre to plant three acres of truffle trees on land near Tualatin. He serves on the Oregon Truffle Festival’s advisory board and his winery is a longtime festival sponsor.
Bernau also bankrolled the 2009 feasibility study because he felt the nascent truffle industry needed the sort of guidance that Ted Casteel’s popular tome, Oregon Winegrape Growers’ Guide, provided early Oregon winemakers. As far as he’s concerned, Oregon wine and Oregon truffles go hand in hand. “The pairing of pinot noir and truffle-infused food is just perfect,” says Bernau. “They’re meant to be with each other.”
From a tourism standpoint, truer words were never spoken. To Holly MacFee, Travel Oregon’s vice president for Global Brand Strategy, the pairing of Oregon wine and Oregon truffles is a winning proposition for the state. “We’re lucky to have truffles because they really do elevate our reputation as a culinary destination,” she says.
The state does its part to promote the truffle industry through advertising, such as the 15-second spot filmed by Wieden+Kennedy as part of Travel Oregon’s Oregon Bounty campaign that features a truffle hunter and his dog seeking fungal treasures in the forest. Oregon truffles also will be featured at Feast Portland, a food event already getting national attention that’s planned for Sept. 20-23. Mike Thelin, one of the event organizers, says local truffles will impress attendees of the keystone event on Sept. 22, “Porklandia.”
“When people come from other places, they know we have pinot, they know we have pork, they know we have beer, they know we have great chef talent,” says Thelin. “And then they find out, oh, you have truffles too? It’s like, does it ever end? What’s next? Local bananas and pineapple?”
Monday, June 30, 2014
Oregon Business magazine won two silver awards for excellence in writing in the National American Society of Business Publication Editors Western region competition.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Thursday, July 10, 2014
BY TOM COX | OB BLOGGER
Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.
Tuesday, August 26, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?
Wednesday, July 09, 2014
BY LINDA BAKER | OB EDITOR
Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.
Friday, August 22, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
When business intersects with family, a host of situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.
Monday, August 18, 2014
Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.
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Forest Grove sees growth in the burgeoning food and beverage scene.
Lane Powell Shareholder William T. Patton has been appointed to the board of directors for Cascade AIDS Project, an organization that provides educational services and outreach to thousands of Oregonians living with HIV/AIDS.
Fifty-one Lane Powell lawyers were recently selected by their peers for inclusion in The Best Lawyers in America® (Best Lawyers) 2015; of those selected, 23 lawyers are from the Firm’s office in Portland, Oregon.
Barran Liebman is proud to announce that Andrew Schpak, a Partner of the firm, has been named Chair of the American Bar Association’s Young Lawyers Division for the 2014-2015 bar year.