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|Articles - April 2012|
|Thursday, March 22, 2012|
Page 2 of 5
Anyone who’s regularly attended the Oregon Truffle Festival, founded by Lefevre and his wife, Leslie Scott, and held in Eugene for the seventh year this past January, would not be surprised by those predictions. The festival, now with numerous events to accommodate attendance that has nearly tripled, attracts an international crowd of truffle growers, truffle hunters, truffle chefs, truffle eaters and hopeful owners of prospective truffle-hunting dogs.
Truffle-hunting training for dogs is a popular “track” of the three-day festival. Any dog can be trained to sniff out the location of ripe native truffles, so the hunters can dig the few inches underground to find truffles nestled in the roots of Douglas fir trees. According to Lefevre, trained dogs will make all the difference in building an Oregon truffle industry, because they only go for the ripe ones. The reputation of Oregon truffles has been less than stellar because some hunters rake or dig up unripe truffles, which have no culinary value, and sell them to chefs.
Lefevre received his doctorate in forest mycology from Oregon State University. Scott produced the Oregon Country Fair for 17 years. Both were co-authors, along with forest mycologist David Pilz and horticulturist James Julian, of the truffle industry feasibility study.
Lefevre also is founder and president of New World Truffieres, a company that plants truffieres, that is, orchards of hazelnut and oak trees whose roots are inoculated with the spores of European truffles, most commonly the French black truffle known as the Perigord. After a period of usually five to seven years, black truffles, worth from $600 to $1,100 per pound, will be ripe for the digging. (By comparison, Oregon truffles rarely fetch more than $250 per pound because the paucity of trained truffle dogs leaves the harvest sub-standard.)
Friday, January 09, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Industry groups identify top trends for 2015.
Wednesday, January 07, 2015
BY LINDA BAKER | OB EDITOR
The Oregon Business Plan Leadership Summit drew more than 1,000 people to the Oregon Convention Center yesterday.
Monday, January 26, 2015
The day after this issue goes to press, the city of Medford will host its annual business conference. The event features Minoli Ratnatunga, co-author of the Milken Institute’s annual “Best-Performing Cities” report. Preliminary data suggests that Medford is likely to retain its No. 1 ranking among best-performing small cities for having a higher concentration of high-tech firms than the national average.
Thursday, December 04, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
How important are institutional and/or program evaluations provided by third parties in selecting a college or university program?
Tuesday, January 20, 2015
BY LINDA BAKER | OB EDITOR
A place-based multimodal transportation plan for Mt. Hood is long overdue.
Thursday, December 11, 2014
There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation.
Saturday, December 13, 2014
A look-in on the life of Norris & Stevens' president, plus an abridged Powerlist for the best commercial real estate firms.
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