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|Articles - April 2012|
|Thursday, March 22, 2012|
Page 1 of 5
BY SUSAN G. HAUSER
They look unappetizing. Truffles, the underground cousins to mushrooms, are knobby and lumpish, looking like a cross between a small potato and a battered old golf ball.
But the funky, earthy odor emanating from a culinary truffle goes straight to the brain, then to the stomach, leaving both organs in a state of bliss. Is it any wonder that these fungi have been praised through the ages and modern gourmands have paid upwards of $1,000 a pound for them? Usually shaved in thin wafers over eggs or pasta or used to impart flavor to butter, cheese or meat, truffles release a heady chorus of volatile oils that elevate food from good to gourmet.
Oregon’s Willamette Valley has the good fortune to be one of the few places in the world where native truffles grow in abundance. On top of that, a new industry of cultivated truffles, grown from trees whose roots have been inoculated with the spores of the highly valued Perigord truffles, is taking off in Oregon as well as in several other states.
And according to a 2009 feasibility study by Dr. Charles Lefevre, Oregon Culinary Truffles: An Emergent Industry for Forestry, Agriculture and Culinary Tourism, a local industry based on native and cultivated truffles could exceed $200 million a year in direct sales. That figure jumps to more than $1.5 billion by including secondary economic benefits. The study goes on to say that “if Oregon pursues truffle production with similar passion and focus” as for Oregon wines, the value of the truffle industry could very well exceed that of the lucrative wine industry, currently valued at $2.7 billion.
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan
Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.
Saturday, February 21, 2015
BY LINDA BAKER | OB EDITOR
Will community banks survive the digital age? Three CEOs peer into banking's crystal ball.
Friday, February 27, 2015
BY OB STAFF
The 100 Best list recognizes large, medium and small companies for excellence in work environment, management and communications, decision-making and trust, career development and learning, and benefits and compensation.
Monday, March 02, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Portland-based healthcare provider ZoomCare said it plans to “remake American healthcare” by expanding its on-demand urgent care model to emergency, surgery, dental and primary care, among others.
Friday, February 27, 2015
PHOTOS BY JASON E. KAPLAN
Images from the 2015 celebration of Oregon's great workplaces.
Monday, February 23, 2015
Yeah, we know: Oregonians are way too cool for umbrellas. But today’s stylish, high-tech models will soften the resistance of the most rain hardened.
Thursday, March 19, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
There are 278 companies licensed to operate as brewery, according to the Oregon Liquor Control Commission. Here are three new beer-making hubs slated to open soon.
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Generations of students and graduates have been plagued by the question: What is my true calling in life? Four alumni from Corban University’s Hoff School of Business who graduated in different decades say the school helped them find the answer by giving them a practical, well-rounded education.
It’s happening whether anyone’s ready or not. Businesses here in Oregon and across the U.S. are already experiencing the effects of the largest generational shift in recent history, and these changing tides will impact every level of the workplace — from a company’s executive leadership to its cultural core.
Success stories spotlight meaningful career opportunities in Oregon's diverse and lucrative tourism industry.
Like the advent of the locomotive, the cloud creates business opportunities that simply weren’t possible before now. Get up to speed fast in May at an exciting cloud-empowered Portland event.
Registration is now open for Portland Business Alliance’s Annual Meeting, one of the largest business gatherings in Portland each year.
The Commission helps to advance the professionalism, equality and efficiency of Oregon's judicial branch of government.