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|Articles - April 2012|
|Thursday, March 22, 2012|
Page 1 of 5
BY SUSAN G. HAUSER
They look unappetizing. Truffles, the underground cousins to mushrooms, are knobby and lumpish, looking like a cross between a small potato and a battered old golf ball.
But the funky, earthy odor emanating from a culinary truffle goes straight to the brain, then to the stomach, leaving both organs in a state of bliss. Is it any wonder that these fungi have been praised through the ages and modern gourmands have paid upwards of $1,000 a pound for them? Usually shaved in thin wafers over eggs or pasta or used to impart flavor to butter, cheese or meat, truffles release a heady chorus of volatile oils that elevate food from good to gourmet.
Oregon’s Willamette Valley has the good fortune to be one of the few places in the world where native truffles grow in abundance. On top of that, a new industry of cultivated truffles, grown from trees whose roots have been inoculated with the spores of the highly valued Perigord truffles, is taking off in Oregon as well as in several other states.
And according to a 2009 feasibility study by Dr. Charles Lefevre, Oregon Culinary Truffles: An Emergent Industry for Forestry, Agriculture and Culinary Tourism, a local industry based on native and cultivated truffles could exceed $200 million a year in direct sales. That figure jumps to more than $1.5 billion by including secondary economic benefits. The study goes on to say that “if Oregon pursues truffle production with similar passion and focus” as for Oregon wines, the value of the truffle industry could very well exceed that of the lucrative wine industry, currently valued at $2.7 billion.
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A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.
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Travis Knight wants to release a movie a year. Can he pull it off?
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Friday, October 24, 2014
How does your workplace stack up against competitors? How can you improve workplace practices to help recruit and retain employees? Find out by taking our 100 Best Companies to Work for in Oregon survey!
Wednesday, October 22, 2014
Peter Lizotte at ACME Business Solutions and Roger Busse at Pacific Continental Bank share their favorite reads.
Wednesday, October 22, 2014
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Oregon tribes still bet on casinos.
Friday, October 17, 2014
BY TOM COX | OB BLOGGER
How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
Rotary’s Oregon Ethics in Business aims to raise consciousness about business ethics by honoring exceptional companies.
Barran Liebman’s annual employment law seminar is an industry classic.
Business leaders descend on Portland in December for the region’s largest environmental conference and trade show.
More than 400 "Change Makers" will gather to invest in a socially sustainable community.