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|Articles - April 2012|
|Thursday, March 22, 2012|
Page 1 of 5
BY SUSAN G. HAUSER
They look unappetizing. Truffles, the underground cousins to mushrooms, are knobby and lumpish, looking like a cross between a small potato and a battered old golf ball.
But the funky, earthy odor emanating from a culinary truffle goes straight to the brain, then to the stomach, leaving both organs in a state of bliss. Is it any wonder that these fungi have been praised through the ages and modern gourmands have paid upwards of $1,000 a pound for them? Usually shaved in thin wafers over eggs or pasta or used to impart flavor to butter, cheese or meat, truffles release a heady chorus of volatile oils that elevate food from good to gourmet.
Oregon’s Willamette Valley has the good fortune to be one of the few places in the world where native truffles grow in abundance. On top of that, a new industry of cultivated truffles, grown from trees whose roots have been inoculated with the spores of the highly valued Perigord truffles, is taking off in Oregon as well as in several other states.
And according to a 2009 feasibility study by Dr. Charles Lefevre, Oregon Culinary Truffles: An Emergent Industry for Forestry, Agriculture and Culinary Tourism, a local industry based on native and cultivated truffles could exceed $200 million a year in direct sales. That figure jumps to more than $1.5 billion by including secondary economic benefits. The study goes on to say that “if Oregon pursues truffle production with similar passion and focus” as for Oregon wines, the value of the truffle industry could very well exceed that of the lucrative wine industry, currently valued at $2.7 billion.
Tuesday, December 02, 2014
BY LINDA BAKER
A conversation with attorney Erich Merrill about the latest way to raise money from large groups of people.
Wednesday, January 07, 2015
BY LINDA BAKER | OB EDITOR
The Oregon Business Plan Leadership Summit drew more than 1,000 people to the Oregon Convention Center yesterday.
Thursday, January 08, 2015
BY CAMBIA HEALTH SOLUTIONS & OREGON BUSINESS COUNCIL | OP-ED
Businesses have a significant stake in the health of Oregonians. In fact, we cannot succeed without it. By committing to using our companies as levers for good health, we invest in our people, our business, our quality of life and our economy.
Thursday, December 04, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
How important are institutional and/or program evaluations provided by third parties in selecting a college or university program?
Thursday, December 18, 2014
2014 was a year of wild contradictions, fast-paced growth and unexpected revelations.
Saturday, December 13, 2014
Checking in with the managing director of Arnerich Massena.
Friday, January 23, 2015
BY LINDA BAKER | OB EDITOR
The Northwest Environmental Business Council previews the 2015 legislative agenda as Hatch Oregon celebrates Oregon's new community crowdfunding rules.
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
Port of Morrow's business-ready attitude has a surprising global impact.
Through its support of the arts, the Cultural Trust is strengthening the business community.
If you have given a former employee access to your company’s electronic information by virtue of assigning a desktop or laptop computer and you suspect he or she of having taken electronically stored data, there are several steps to follow to preserve electronic forensic evidence from spoliation.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.