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|Articles - April 2012|
|Thursday, March 22, 2012|
Page 1 of 5
BY SUSAN G. HAUSER
They look unappetizing. Truffles, the underground cousins to mushrooms, are knobby and lumpish, looking like a cross between a small potato and a battered old golf ball.
But the funky, earthy odor emanating from a culinary truffle goes straight to the brain, then to the stomach, leaving both organs in a state of bliss. Is it any wonder that these fungi have been praised through the ages and modern gourmands have paid upwards of $1,000 a pound for them? Usually shaved in thin wafers over eggs or pasta or used to impart flavor to butter, cheese or meat, truffles release a heady chorus of volatile oils that elevate food from good to gourmet.
Oregon’s Willamette Valley has the good fortune to be one of the few places in the world where native truffles grow in abundance. On top of that, a new industry of cultivated truffles, grown from trees whose roots have been inoculated with the spores of the highly valued Perigord truffles, is taking off in Oregon as well as in several other states.
And according to a 2009 feasibility study by Dr. Charles Lefevre, Oregon Culinary Truffles: An Emergent Industry for Forestry, Agriculture and Culinary Tourism, a local industry based on native and cultivated truffles could exceed $200 million a year in direct sales. That figure jumps to more than $1.5 billion by including secondary economic benefits. The study goes on to say that “if Oregon pursues truffle production with similar passion and focus” as for Oregon wines, the value of the truffle industry could very well exceed that of the lucrative wine industry, currently valued at $2.7 billion.
Tuesday, February 25, 2014
BY JESSICA RIDGWAY
A self-proclaimed “chile head,” John Ford “grows, eats and does everything spicy.”
Thursday, April 03, 2014
BY OB STAFF
Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.
Tuesday, March 11, 2014
BY MARK BLAINE | OB BLOGGER
The publisher of the Emerald Media Group moves on, leaving a cutting edge media group that depends on business acumen for its survival.
Friday, April 11, 2014
TOM COX | OB BLOGGER
The auto industry is starting to share more costs across manufacturers for complex and challenging design work, like new transmission design, and certain new engine technologies. What we’re not yet seeing is wholesale outsourcing of “unavoidable waste” components to specialist companies.
Tuesday, March 25, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Oregon is home not only to many fine writers but also several accomplished small publishers.
Thursday, February 27, 2014
Our 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.
Tuesday, February 25, 2014
Brad Smith, founder of Hot Pepper Studios, and Travis Boersma, president of Dutch Bros. Coffee, share their recent reads.
|How Doug Badger spends his downtime|
|Port at a crossroads|
|Our man in Congress|
|100 Best awards 2014|
|First lady announces jobs website for veterans|
|Amazon signs deal with HBO|
|McDonald's U.S. Q1 profits decline|
|Americans question Big Bang theory |
|Skin cancer rates 'surge' since 1970s|
|Teen survives 5-hour flight in jet wheel well|
|NASA discovers first potentially habitable planet|
Marketing the state brings new business, new jobs and a better quality of life for everyone.
Living in the beautiful Pacific Northwest means enjoying our wonderful surroundings, while remaining aware of the multiple types of natural disaster threats that we face: winter storms, windstorms, floods, landslides, earthquakes, volcanoes and tsunamis.“
Oregon State University's hospitality degree program invests in next-generation leaders.
On Saturday, April 26, more than 1,900 local Comcast employees and their families, friends and community partners will “make change happen” as they volunteer to improve schools and nonprofits in Oregon and Southwest Washington as part of Comcast’s 13th Comcast Cares Day.
NAI Norris, Beggs & Simpson just completed their newly rebranded First Quarter Market Reports. Not only does it feature a brand new format, but the report ensures accuracy due to the annual truing up of their database.
Samuel Hernandez, an Associate at Barran Liebman, is the recipient of a 2014 Oregon State Bar Litigation Section Rising Litigator Award.