Sponsored by Energy Trust

Natural selection

| Print |  Email
Articles - March 2012
Friday, March 02, 2012
0312_Tactics_05
The key to her success is good personal relationships. Indeed, a visit to Betty Lou’s is like an invitation to a love fest. Carrier can’t make it down a hallway of the company without employees calling out friendly greetings or exchanging hugs with her. Food scientist Susan Jeffries, whom Carrier hired eight years ago to help her with R&D, remembers leaving her job interview thinking, “I knew she was somebody I could grow to love. And I have.”

Paramount, Carrier says, is her relationship with her banker. “It’s vital that they trust you and believe in what you’re doing,” she says. She liked her first banker so much she hired her. Carole Maylender, her loan officer for 10 years, is her executive assistant.

Carrier also believes in going full steam ahead, trusting her instincts and her faith.

“Some may play it safe in this economy,” she says, “but I’m looking to the future, seeking out ways to expand our capabilities and our processes.”

Betty Lou’s chalked up 34% in growth from 2010 to 2011 and now, with a new bar line and enrobing system that will allow for a greater variety of Betty Lou’s products, Carrier’s outlook is healthy, as usual.

“I never was looking to start a business,” she says. “I just wanted to make healthy things for my kids to eat.”



 

Comments   

 
Guest
-1 #1 nut ballsGuest 2013-02-11 22:12:44
Please tell me where I can purchase your nut balls in Bend. Natures used to carry them and occasionally Fred Meyer. I have had diffuculty locating then in either store for some time. Please advise. Than you
Susan
Quote | Report to administrator
 

More Articles

Tackling the CEO-worker pay gap

January-Powerbook 2015
Thursday, December 11, 2014
BY OREGON BUSINESS STAFF

An SEC rule targets the disparity between executive and employee compensation, reigniting a long-standing debate about corporate social responsibility.


Read more...

Two Sides of the Coin

Contributed Blogs
Wednesday, October 22, 2014
22 twosidesBY JASON NORRIS

Historically, when the leaves fall, so do the markets. This year, earnings, Europe, energy and Ebola have in common? Beyond alliteration, they are four factors that the investors are pointing to for this year’s seasonal volatility.


Read more...

Fly Zone

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

The black soldier fly’s larvae are among the most ravenous and least picky eaters on earth.


Read more...

See How They Run

January-Powerbook 2015
Friday, December 12, 2014
BY LINDA BAKER

Studying ground-running birds, a group that ranks among nature's speediest and most agile bipedal runners, to build a faster robot.


Read more...

Reimagining education to solve Oregon's student debt and underemployment problems

News
Thursday, November 13, 2014
carsonstudentdept-thumbBY RYAN CARSON | OP-ED CONTRIBUTOR

How do we skill up our future technology workforce in a smart way to take advantage of these high-paying jobs? The answer shouldn’t focus only on helping people get a bachelor’s degree.


Read more...

Powerbook Perspective

January-Powerbook 2015
Friday, December 12, 2014
BY LINDA BAKER

A conversation with Oregon state economist Josh Lehner.


Read more...

Shuffling the Deck

November/December 2014
Wednesday, October 22, 2014
BY JON BELL

Oregon tribes still bet on casinos.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS