Natural selection

| Print |  Email
Articles - March 2012
Friday, March 02, 2012
0312_Tactics_05
The key to her success is good personal relationships. Indeed, a visit to Betty Lou’s is like an invitation to a love fest. Carrier can’t make it down a hallway of the company without employees calling out friendly greetings or exchanging hugs with her. Food scientist Susan Jeffries, whom Carrier hired eight years ago to help her with R&D, remembers leaving her job interview thinking, “I knew she was somebody I could grow to love. And I have.”

Paramount, Carrier says, is her relationship with her banker. “It’s vital that they trust you and believe in what you’re doing,” she says. She liked her first banker so much she hired her. Carole Maylender, her loan officer for 10 years, is her executive assistant.

Carrier also believes in going full steam ahead, trusting her instincts and her faith.

“Some may play it safe in this economy,” she says, “but I’m looking to the future, seeking out ways to expand our capabilities and our processes.”

Betty Lou’s chalked up 34% in growth from 2010 to 2011 and now, with a new bar line and enrobing system that will allow for a greater variety of Betty Lou’s products, Carrier’s outlook is healthy, as usual.

“I never was looking to start a business,” she says. “I just wanted to make healthy things for my kids to eat.”



 

Comments   

 
Guest
-1 #1 nut ballsGuest 2013-02-11 22:12:44
Please tell me where I can purchase your nut balls in Bend. Natures used to carry them and occasionally Fred Meyer. I have had diffuculty locating then in either store for some time. Please advise. Than you
Susan
Quote | Report to administrator
 

More Articles

House of Clarity

July/August 2015
Monday, July 13, 2015
BY JACOB PALMER

Holding a Power Lunch at Veritable Quandary in downtown Portland.


Read more...

Portland’s long-distance bike commuters

The Latest
Monday, August 03, 2015
Matt KellyresizethumbBY KIM MOORE | RESEARCH EDITOR

Pushing the extreme.


Read more...

Flattery with Numbers

July/August 2015
Friday, July 10, 2015
BY JOE CORTRIGHT

The false promise of economic impact statements.


Read more...

Fueling Up for the Climb

July/August 2015
Friday, July 10, 2015
BY GREGG MORRIS

Rita Hansen aims to scale natural gas vehicle innovation.


Read more...

Reader Input: Fair Play

May 2015
Wednesday, July 15, 2015

Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.


Read more...

Fixing Oregon’s broken roads

The Latest
Tuesday, June 09, 2015
RUCCostComparison rev4-30BY KIM MOORE | RESEARCH EDITOR

The technology at the center of Oregon’s road usage fee reform.


Read more...

Photo Log: Shooting 10 innovators in rural health care

The Latest
Monday, August 03, 2015
007blogBY JASON E. KAPLAN | STAFF PHOTOGRAPHER

You may have noticed the photos of our rural health innovators departed from the typical Oregon Business aesthetic.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS