Home Back Issues March 2012 Natural selection

Natural selection

| Print |  Email
Articles - March 2012
Friday, March 02, 2012
Article Index
Natural selection
Page 2
Page 3
0312_Tactics_05
The key to her success is good personal relationships. Indeed, a visit to Betty Lou’s is like an invitation to a love fest. Carrier can’t make it down a hallway of the company without employees calling out friendly greetings or exchanging hugs with her. Food scientist Susan Jeffries, whom Carrier hired eight years ago to help her with R&D, remembers leaving her job interview thinking, “I knew she was somebody I could grow to love. And I have.”

Paramount, Carrier says, is her relationship with her banker. “It’s vital that they trust you and believe in what you’re doing,” she says. She liked her first banker so much she hired her. Carole Maylender, her loan officer for 10 years, is her executive assistant.

Carrier also believes in going full steam ahead, trusting her instincts and her faith.

“Some may play it safe in this economy,” she says, “but I’m looking to the future, seeking out ways to expand our capabilities and our processes.”

Betty Lou’s chalked up 34% in growth from 2010 to 2011 and now, with a new bar line and enrobing system that will allow for a greater variety of Betty Lou’s products, Carrier’s outlook is healthy, as usual.

“I never was looking to start a business,” she says. “I just wanted to make healthy things for my kids to eat.”



 

Comments   

 
Guest
-1 #1 nut ballsGuest 2013-02-11 22:12:44
Please tell me where I can purchase your nut balls in Bend. Natures used to carry them and occasionally Fred Meyer. I have had diffuculty locating then in either store for some time. Please advise. Than you
Susan
Quote | Report to administrator
 

More Articles

Green your workplace

News
Thursday, April 03, 2014
100Green14logo200oxBY OB STAFF

Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.


Read more...

Barrister bands

March 2014
Tuesday, February 25, 2014
IMG 4691BY LINDA BAKER

An intellectual property attorney by day, 48-year-old Stoll Berne attorney Tim DeJong is a singer and guitarist by night.


Read more...

100 Best Companies to Work for in Oregon [VIDEO]

News
Monday, March 03, 2014

Screen shot 2014-03-03 at 11.26.47 AM

Check out interviews with employees from some of the 100 Best Companies to Work For in Oregon winners and find out what makes their company a great place to work.


Read more...

Workplace benefits

March 2014
Tuesday, February 25, 2014

Health care and vacations rule. That’s the consensus from our reader poll on workplace benefits that help retain and recruit employees.


Read more...

Spring thaw

News
Thursday, April 17, 2014
Spring ThawBY JASON NORRIS | OB BLOGGER

The “polar vortex” of 2014 seems to have finally thawed and we believe this change in weather will bring more sunshine to the U.S. economy as well.


Read more...

Wheel man

March 2014
Tuesday, February 25, 2014
BY LINDA BAKER

Les Schwab has put a premium on customer service since 1952, when legendary namesake Les Schwab founded the company with one store in Prineville. (Schwab died in 2007.) But if the corporate principles remain essentially the same, the world around this iconic Oregon business has changed dramatically.


Read more...

The future of money

March 2014
Tuesday, February 25, 2014
BY JAKE THOMAS

An ancient institution moves slowly into the digital age. 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS