Natural selection

| Print |  Email
Articles - March 2012
Friday, March 02, 2012
0312_Tactics_03
0312_Tactics_04
She expanded her territory during a drive to visit her family in Ohio, selling jars of balls the whole way. With her earnings, she made more balls and sold those on the return trip. Back home, she refilled her growing orders by shipping from Willamina.

After getting swamped with orders at a 1986 trade show, Carrier decided it was time to go big time. With financial backing from friends and family, she bought manufacturing equipment and moved into a 2,600-square-foot space in downtown McMinnville. In time she had 12 employees. Then, as now, the bulk of the business was contract work for people who brought their healthy snack ideas to her.

“In a sense you feel like a little dream maker,” says Carrier. “I had a dream, so I’m very compassionate to people starting out.”

In addition to contract work, the company’s success rests on the sales of a variety of Betty Lou’s healthy bars and protein shakes. The products are widely available at Fred Meyer and health food stores; online shoppers at bettylousinc.com can browse by diet types.

New products are in the works, thanks to a recent move and the acquisition of more equipment. In 2009 Betty Lou’s moved from a 32,000-square-foot plant in McMinnville’s Granary District to the former site of an RV factory.

 



 

Comments   

 
Guest
-1 #1 nut ballsGuest 2013-02-11 22:12:44
Please tell me where I can purchase your nut balls in Bend. Natures used to carry them and occasionally Fred Meyer. I have had diffuculty locating then in either store for some time. Please advise. Than you
Susan
Quote | Report to administrator
 

More Articles

Oregon businesses face destruction from future earthquake

The Latest
Wednesday, May 20, 2015
htctthumb1BY KIM MOORE | RESEARCH EDITOR

An earthquake would completely destroy many Oregon businesses, highlighting the urgent need for the private and public sectors to collaborate on shoring up disaster preparedness, said panelists at an Oregon Business breakfast summit today.


Read more...

Department of Self-Promotion

Linda Baker
Wednesday, June 17, 2015

061715-awards1Oregon Business wins journalism awards.


Read more...

An uncertain future

Guest Blog
Thursday, May 21, 2015
norristhumbBY JASON NORRIS | GUEST BLOGGER

Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.


Read more...

No Boundaries

June 2015
Friday, May 22, 2015
BY AMY MILSHTEIN

Floor plans embrace the great wide open.


Read more...

The 5 highest revenue-generating parks in Oregon

The Latest
Thursday, June 11, 2015
parksthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

In 2014, total revenue for camping and day use in Oregon State Parks was a little more than $17 million. That figure may even higher this year "because we've had exceptionally nice weather," Hughes says.


Read more...

Eco Zoned

June 2015
Friday, May 22, 2015
BY HANNAH WALLACE

Travelers have always come to Oregon for its natural beauty. But will the increasing popularity of agritourism, European-style hiking getaways and forest resorts relax Oregon's notoriously strict land-use laws?


Read more...

Marijuana law ushers in new business age

The Latest
Tuesday, June 23, 2015
062315panelthumbBY KIM MOORE | RESEARCH EDITOR

Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS