Home Back Issues March 2012 Natural selection

Natural selection

| Print |  Email
Articles - March 2012
Friday, March 02, 2012
Article Index
Natural selection
Page 2
Page 3
0312_Tactics_03
0312_Tactics_04
She expanded her territory during a drive to visit her family in Ohio, selling jars of balls the whole way. With her earnings, she made more balls and sold those on the return trip. Back home, she refilled her growing orders by shipping from Willamina.

After getting swamped with orders at a 1986 trade show, Carrier decided it was time to go big time. With financial backing from friends and family, she bought manufacturing equipment and moved into a 2,600-square-foot space in downtown McMinnville. In time she had 12 employees. Then, as now, the bulk of the business was contract work for people who brought their healthy snack ideas to her.

“In a sense you feel like a little dream maker,” says Carrier. “I had a dream, so I’m very compassionate to people starting out.”

In addition to contract work, the company’s success rests on the sales of a variety of Betty Lou’s healthy bars and protein shakes. The products are widely available at Fred Meyer and health food stores; online shoppers at bettylousinc.com can browse by diet types.

New products are in the works, thanks to a recent move and the acquisition of more equipment. In 2009 Betty Lou’s moved from a 32,000-square-foot plant in McMinnville’s Granary District to the former site of an RV factory.

 



 

Comments   

 
Guest
-1 #1 nut ballsGuest 2013-02-11 22:12:44
Please tell me where I can purchase your nut balls in Bend. Natures used to carry them and occasionally Fred Meyer. I have had diffuculty locating then in either store for some time. Please advise. Than you
Susan
Quote | Report to administrator
 

More Articles

Tight and Loose

September 2014
Wednesday, August 27, 2014
BY JENNIFER MARGULIS

As schools implement more rigorous academic standards, holistic and flexible approaches to K-12 education flourish.


Read more...

Video: The 100 Best Survey

News
Thursday, August 28, 2014

100-best-logo-2015 500pxw-1OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.


Read more...

Launch

October 2014
Thursday, September 25, 2014
BY JESSICA RIDGWAY

October's Launch article features Soul Kitchen, Easy Company and Slick's Big Time BBQ.


Read more...

Constant Contact

October 2014
Thursday, September 25, 2014
BY AMY MILSHTEIN

To prevent burnout, companies are banning email and after-hours communications. But is the 24-hour workday here to stay?


Read more...

Gender Code

September 2014
Tuesday, August 26, 2014
BY COURTNEY SHERWOOD

Janice Levenhagen-Seeley reprograms tech.


Read more...

Revenge Forestry

November/December 2014
Tuesday, October 14, 2014
BY JONATHAN FROCHTZWAJG

A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.


Read more...

Gone Fishing

October 2014
Thursday, September 25, 2014
BY LORI TOBIAS

Business has been good to Laura Anderson, leading some to suggest she must be awfully lucky to find such success in a business notorious for failure. But luck’s had little to do with it.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS