Natural selection

| Print |  Email
Articles - March 2012
Friday, March 02, 2012
0312_Tactics_03
0312_Tactics_04
She expanded her territory during a drive to visit her family in Ohio, selling jars of balls the whole way. With her earnings, she made more balls and sold those on the return trip. Back home, she refilled her growing orders by shipping from Willamina.

After getting swamped with orders at a 1986 trade show, Carrier decided it was time to go big time. With financial backing from friends and family, she bought manufacturing equipment and moved into a 2,600-square-foot space in downtown McMinnville. In time she had 12 employees. Then, as now, the bulk of the business was contract work for people who brought their healthy snack ideas to her.

“In a sense you feel like a little dream maker,” says Carrier. “I had a dream, so I’m very compassionate to people starting out.”

In addition to contract work, the company’s success rests on the sales of a variety of Betty Lou’s healthy bars and protein shakes. The products are widely available at Fred Meyer and health food stores; online shoppers at bettylousinc.com can browse by diet types.

New products are in the works, thanks to a recent move and the acquisition of more equipment. In 2009 Betty Lou’s moved from a 32,000-square-foot plant in McMinnville’s Granary District to the former site of an RV factory.

 



 

Comments   

 
Guest
-2 #1 nut ballsGuest 2013-02-11 22:12:44
Please tell me where I can purchase your nut balls in Bend. Natures used to carry them and occasionally Fred Meyer. I have had diffuculty locating then in either store for some time. Please advise. Than you
Susan
Quote | Report to administrator
 

More Articles

Photo log: Murray's Pharmacy

The Latest
Friday, July 17, 2015
OBM-Heppner-Kaplan thumbBY JASON KAPLAN

Photographer Jason Kaplan takes a look at Murray's Pharmacy in Heppner.  The family owned business is run by John and Ann Murray, who were featured in our July/August cover story: 10 Innovators in Rural Health Care.


Read more...

Reader Input: School Choice

September 2015
Thursday, August 20, 2015

Which of the following would be most effective in reducing the cost of operating a public university in Oregon?


Read more...

Department of Self-Promotion

Linda Baker
Tuesday, August 04, 2015

061715-awards1Oregon Business wins journalism awards.


Read more...

Reader Input: Rx for Health Care

July/August 2015
Wednesday, July 15, 2015

We asked readers how Obamacare has impacted their business.


Read more...

Money Troubles

September 2015
Thursday, August 20, 2015
BY DAN COOK

The state’s angel investing fund gets hammered in Salem.


Read more...

Inside the Box

September 2015
Wednesday, August 19, 2015
BY GINA BINOLE

Screening for “culture fit” has become an essential part of the hiring process. But do like-minded employees actually build strong companies — or merely breed consensus culture?


Read more...

Car be gone

Linda Baker
Thursday, August 06, 2015
070615car2goblogthumbBY LINDA BAKER

Car and ride sharing services have taken urban areas by storm. Low-income and suburban communities are left at the curb.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS