|| Print ||
|Articles - March 2012|
|Friday, March 02, 2012|
BY LINDA BAKER
Amazon.com makes about $19,000 a minute on product recommendations: personalized suggestions that direct customers to products they might covet in addition to what they intended to buy. Now a Portland company is democratizing product recommendation services by developing faster, cheaper solutions accessible to midsize retailers. Launched in 2009, 4-Tell (“foretell”) creates software that functions like “a really good salesperson at the store,” says CEO Ken Levy, who, along with co-founder Ken Lofgren, came up with the concept after entering a Netflix competition to improve movie rental recommendations. Existing recommendation services typically take three months to integrate into a retailer’s website, with contracts of about $50,000 annually. By contrast, 4-Tell’s software takes only a few hours to integrate, and the company bills monthly, starting at $49, says Levy. The automated service also updates constantly “based on all past behaviors of shoppers, your past behavior, and what you’re doing at this moment.” A virtual company, 4-Tell employs seven full-time workers in Portland, the Gorge and Southern California. Gross revenues clocked in just under $1 million last year, and many of the company’s 100 customers, which include Columbia Sportswear, report sales increases of 10% to 25% after using the recommendation service. “At the end of day, we’re providing value to our customers,” Levy says. “That’s what’s exhilarating.”
Software for retailers
4-Tell has raised more than $1 million from 19 angel investors, including two online marketing professors from the Wharton School of Business; Keiretsu Forum, a national angel investment network; and Bruce Davis, CEO of Beaverton-based Digimarc, where CEO Ken Levy worked as senior director of technology and market development from 2000-2004. It was awarded $120,000 from the Gorge Angel Investors Network competition and $25,000 from the Portland Seed Fund.
Levy aims to grow 4-Tell into a “major force” in five years, with $80 million in annual revenue and 150 employees. The e-commerce platform-provider market is consolidating, he says. “So it’s likely we’ll be acquired.”
Thursday, March 19, 2015
BY APRIL STREETER
How the private sector can ride the next transit revolution.
Tuesday, February 24, 2015
BY LINDA BAKER | OB EDITOR
At Oregon State University, a 21st century version of the bad dream — nuclear terrorism — is alive and well. This winter, the Department of Nuclear Physics and Radiation Health Physics created a new interdisciplinary graduate emphasis in nuclear forensics, a Sherlock Holmes-sounding program that aims to identify how and where confiscated nuclear and radiological materials were created.
Tuesday, March 10, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Baseball is returning to Portland and city officials are hoping economic opportunity comes with it.
Wednesday, March 04, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
On Wednesday night, a couple days ahead of the 2015 season kickoff, Major League Soccer and the Players Union reached an agreement.
Friday, March 27, 2015
BY JOE CORTRIGHT
The CRC is a cautionary tale about how we plan for, finance and invest in transportation infrastructure.
Wednesday, April 15, 2015
BY GARY CONKLING | GUEST BLOGGER
Avoiding a crisis is a great way to burnish your reputation, increase brand loyalty and become a market leader.
Friday, February 27, 2015
VIDEO: 2015 100 Best Companies to work for in Oregon
|Bike Chic: 7 stylish options for cyclists|
|Beam Me Up|
|Get on the bus!|
|Emperor of the Sea|
|The Road to Reinvention|
|Epitaph for a Boondoggle|
|FLOTUS: Tech industry to train, hire 90K vets|
|'Man-made' earthquakes becoming more frequent, powerful|
|FCC poised to block Comcast, Time Warner merger|
|Dunkin' Donuts, Domino's lead junk food revival|
|Pulitzer-winning journalist chooses PR|
|Taco Bell up, Chipotle down|
|Lilly Pulitzer line at Target crashes site|
A new report highlights how Oregon bankers are giving back to their communities.
Since 1932 Tidewater Transportation & Terminals (operating as Tidewater Barge Lines and Tidewater Terminal Company) has operated a multicommodity transportation and terminal company based in Vancouver, Washington. The friendly expression on the company’s shipping containers reflects the attitude of about 330 safety and community-conscious employees but belies how complicated the barge business really is.
The Port of The Dalles has run marine facilities since the 1930s, but they are part of a larger mission to strengthen the local economy. They focus on regional economic development with a strong bent toward adding good-paying jobs in high tech, manufacturing and other industries.
Thinking about an MBA? Join us for our upcoming Wine & Cheese Information Session to learn more about Concordia University's MBA program.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.