Home Back Issues March 2012 Down on the farm

Down on the farm

| Print |  Email
Articles - March 2012
Friday, March 02, 2012
Article Index
Down on the farm
Page 2
0312_Conversation_ScottieJones_02
0312_Conversation_ScottieJones_03
AT TOP: The Jones' farmhouse.
ABOVE: One of the many animals that roam the 64-acre farmland.
//Photos by Alexandra Shyshkina
OB: FarmStay U.S. brought in just $8,000 last year. What’s your growth strategy?

At first I put all the farms on for free. Trying to get money afterwards is a pain in the ass. But I expect to bring in $100,000 this year. There are 1.2 million small farms in the U.S. If I can get 1% to 2% to join, then we’re talking 12,000 to 24,000 members at $120 a year. That’s just two lattes a month, although you can’t say that because farmers don’t drink lattes.

OB: How do you persuade farmers and ranchers to pay for your service?

I want to talk about us as a marketing co-op. Farmers have been members of co-ops for a long time. If we join together we have momentum, and it won’t cost as much as doing it on our own. The younger farmers are pretty hip to the idea. It’s the older farmers I’m trying to encourage.

OB: If I’m paying to stay on a farm, do I have to work, too?

95% of people do work, feeding or brushing animals, although if you’re talking scooping poop that drops to 5%. People from South Africa are the best at that. Some guests come to retreat. Others want direct knowledge of farm life: how to feed a chicken, what’s the difference between cracking open an egg and getting a yolk or a chick. Some want their kids to play in a hayloft. But none of us will put you to work unless you want to.

OB: What’s your worst experience as a farmstay host?

I have never had a bad guest. I did have one mother who thought it would be helpful for her three kids to clean our barn. That lasted five minutes.

 



 

More Articles

Knight Vision

October 2014
Thursday, September 25, 2014
BY VIVIAN MCINERNY

Travis Knight wants to release a movie a year. Can he pull it off?


Read more...

True Blood

October 2014
Thursday, September 25, 2014
BY JOE ROJAS-BURKE

Antibiotics really aren’t magic bullets.


Read more...

The 100 Best Nonprofits to Work for in Oregon 2014

October 2014
Thursday, September 25, 2014
14BY KIM MOORE

Proud, diverse and underpaid.

Pride in their organizations’ mission, fairness in the treatment of women and ethnic minorities, flexible work schedules — these are just a handful of workplace characteristics that employees of this year’s 100 Best Nonprofits appreciate about their organizations.


Read more...

Gender Code

September 2014
Tuesday, August 26, 2014
BY COURTNEY SHERWOOD

Janice Levenhagen-Seeley reprograms tech.


Read more...

Video: The 100 Best Survey

News
Thursday, August 28, 2014

100-best-logo-2015 500pxw-1OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.


Read more...

What I'm Reading

September 2014
Wednesday, August 27, 2014

Kim Ierian, President of Concorde Career Colleges, and Deborah Edward, Executive Director of Business for Culture & the Arts, share their recent reads.


Read more...

Innovation: a critique

News
Wednesday, October 08, 2014
1008 innovation thumbBY LINDA BAKER | OB EDITOR

A Design Week panel discussion raises questions about how innovative we really are.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS