Home Back Issues March 2012 Down on the farm

Down on the farm

| Print |  Email
Articles - March 2012
Friday, March 02, 2012
Article Index
Down on the farm
Page 2
0312_Conversation_ScottieJones_02
0312_Conversation_ScottieJones_03
AT TOP: The Jones' farmhouse.
ABOVE: One of the many animals that roam the 64-acre farmland.
//Photos by Alexandra Shyshkina
OB: FarmStay U.S. brought in just $8,000 last year. What’s your growth strategy?

At first I put all the farms on for free. Trying to get money afterwards is a pain in the ass. But I expect to bring in $100,000 this year. There are 1.2 million small farms in the U.S. If I can get 1% to 2% to join, then we’re talking 12,000 to 24,000 members at $120 a year. That’s just two lattes a month, although you can’t say that because farmers don’t drink lattes.

OB: How do you persuade farmers and ranchers to pay for your service?

I want to talk about us as a marketing co-op. Farmers have been members of co-ops for a long time. If we join together we have momentum, and it won’t cost as much as doing it on our own. The younger farmers are pretty hip to the idea. It’s the older farmers I’m trying to encourage.

OB: If I’m paying to stay on a farm, do I have to work, too?

95% of people do work, feeding or brushing animals, although if you’re talking scooping poop that drops to 5%. People from South Africa are the best at that. Some guests come to retreat. Others want direct knowledge of farm life: how to feed a chicken, what’s the difference between cracking open an egg and getting a yolk or a chick. Some want their kids to play in a hayloft. But none of us will put you to work unless you want to.

OB: What’s your worst experience as a farmstay host?

I have never had a bad guest. I did have one mother who thought it would be helpful for her three kids to clean our barn. That lasted five minutes.

 



 

More Articles

Two sides of the coin

Contributed Blogs
Monday, August 25, 2014
0825 thumb moneyBY JASON NORRIS | OB GUEST BLOGGER

Ferguson Wellman’s investment views on the economy and capital markets.


Read more...

Powerlist: Colleges and Universities

September 2014
Wednesday, August 27, 2014
BY KIM MOORE

A conversation about higher education with the presidents of the University of Oregon and Clackamas Community College, followed by September's powerlist.


Read more...

College Hacker

September 2014
Wednesday, August 27, 2014
BY KLINT FINLEY

Treehouse CEO Ryan Carson builds a 21st-century trade school.


Read more...

Report Card

September 2014
Tuesday, August 26, 2014

Strong public schools shore up the economy, survey respondents say. But local schools demonstrate lackluster performance.


Read more...

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...

Is this employee right?

Contributed Blogs
Wednesday, August 13, 2014
081314 thumb employeefeelingsBY TOM COX | OB BLOGGER

When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS