|| Print ||
|Articles - March 2012|
|Friday, March 02, 2012|
Page 2 of 2
Within a year he went from bankruptcy to a solid financial footing. He now sells roughly 40,000 baskets a year nationally, worth $500,000 in gross sales. With the added capital from the basket sales and with a firmer grasp on how to manage his farm, he started allowing weddings on his property.
In 2008 he bought the front 75 acres he had leased and entered into aggressive payback lease agreement for an additional 75 acres on an adjoining property. But Multnomah County said his wedding events violated land-use laws. After two years and $60,000 in legal fees, Kruger lost the case and with it a fourth of his income. Using what money and strained credit he had left, Kruger decided to do what he had wanted to do for nearly a decade. He was going to grow food and sell it in simple, low-overhead markets instead of high-overhead upscale markets. He started an open-air market in St. Johns in June 2010 and secured the lease at open-air produce market Uncle Paul’s in southeast Portland later that year.
Nearly two years later, Kruger’s Farm Markets are filled with affordable produce from Kruger’s old produce connections and his farm, and Ghanaian baskets. The southeast Portland market also has fish and meat from local vendor Flying Fish. He plans to invest $50,000 into the St. Johns Farm Stand to set up food carts, a bakery and a stand for Flying Fish. The 59-year-old Kruger is something of an outlier in the business. Few middle-age operators make the transition from traditional farm production to farm-direct, a transition that requires farmers to understand inventory management and have critical people skills.
“I could have four [markets]” says the unsinkable Kruger, who in the past always believed he was right.
“Whether it’s the right thing for me to do … I’m not sure about that.”
Friday, May 30, 2014
Watch the 2014 100 Best Green Companies keynote speech by Eric Friedenwald-Fishman.
Wednesday, July 09, 2014
BY LINDA BAKER | OB EDITOR
Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.
Friday, June 27, 2014
BY JASON NORRIS | OB BLOGGER
Over the last several months we have seen a wave of cross-border acquisitions, primarily U.S.-based companies looking to purchase non-U.S.-based companies. There are a few reasons for this, but the main culprit is the U.S. corporate tax system. The United States has one of the highest corporate tax rates in the world.
Friday, June 06, 2014
BY KATIE AUSBURGER | OB GUEST CONTRIBUTOR
How to build a hipster-friendly work environment.
Thursday, May 29, 2014
BY COURTNEY SHERWOOD
Business and civic leaders weigh the risks and rewards of going green.
Friday, June 13, 2014
BY CLIFF HOCKLEY | OB GUEST BLOGGER
This article summarizes the key considerations a building owner must keep in mind when thinking about leasing to a medical marijuana dispensary.
Friday, May 30, 2014
BY DEBRA RINGOLD | OB GUEST CONTRIBUTOR
Since 1970 the performance of our public education system has steadily deteriorated.
|The Private 150: Bigger But Leaner|
|The Perfect Food|
|Taxis Uber Alles?|
|Powerlist: Staffing Firms|
|Facebook revenue surges 61%|
|Walmart unexpectedly fires CEO|
|GM profit declines 80%|
|Study: Dogs can feel jealousy|
|Boeing profit surges 52%|
|Apple: iPhone sales jump|
|Comcast profit rises 15%|
Vigilant enters a New Year with a new president.
How George Fox has become one of Oregon's largest private universities.
Forest Grove sees growth in the burgeoning food and beverage scene.
Lane Powell Shareholder Susan K. Eggum has been elected as vice chair of programs and projects for the International Association of Defense Counsel’s (IADC’s) Employment Law Committee.
Geffen Mesher is saddened to announce the passing of long-time shareholder, Tom “Mike” Anderson, who died on July 10, 2014, from liver disease diagnosed after recent heart surgery. He was 55 years old.
Fifteen Lane Powell attorneys have been named 2014 “Oregon Super Lawyers,” and another five attorneys have been named as “Oregon Rising Stars” by Super Lawyers magazine.