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|Articles - March 2012|
|Friday, March 02, 2012|
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Within a year he went from bankruptcy to a solid financial footing. He now sells roughly 40,000 baskets a year nationally, worth $500,000 in gross sales. With the added capital from the basket sales and with a firmer grasp on how to manage his farm, he started allowing weddings on his property.
In 2008 he bought the front 75 acres he had leased and entered into aggressive payback lease agreement for an additional 75 acres on an adjoining property. But Multnomah County said his wedding events violated land-use laws. After two years and $60,000 in legal fees, Kruger lost the case and with it a fourth of his income. Using what money and strained credit he had left, Kruger decided to do what he had wanted to do for nearly a decade. He was going to grow food and sell it in simple, low-overhead markets instead of high-overhead upscale markets. He started an open-air market in St. Johns in June 2010 and secured the lease at open-air produce market Uncle Paul’s in southeast Portland later that year.
Nearly two years later, Kruger’s Farm Markets are filled with affordable produce from Kruger’s old produce connections and his farm, and Ghanaian baskets. The southeast Portland market also has fish and meat from local vendor Flying Fish. He plans to invest $50,000 into the St. Johns Farm Stand to set up food carts, a bakery and a stand for Flying Fish. The 59-year-old Kruger is something of an outlier in the business. Few middle-age operators make the transition from traditional farm production to farm-direct, a transition that requires farmers to understand inventory management and have critical people skills.
“I could have four [markets]” says the unsinkable Kruger, who in the past always believed he was right.
“Whether it’s the right thing for me to do … I’m not sure about that.”
Wednesday, August 20, 2014
By Kim Moore | OB Editor
The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.
Tuesday, August 26, 2014
BY JENNIFER MARGULIS
In 2012 The Dalles, a city of some 14,400 located 75 miles east of Portland and often seen as the poor cousin to adjacent Hood River, completed a massive project to revitalize its dock.
Tuesday, August 26, 2014
Strong public schools shore up the economy, survey respondents say. But local schools demonstrate lackluster performance.
Monday, August 25, 2014
BY JASON NORRIS | OB GUEST BLOGGER
Ferguson Wellman’s investment views on the economy and capital markets.
Wednesday, August 13, 2014
BY TOM COX | OB BLOGGER
When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”
Thursday, August 28, 2014
OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.
Thursday, July 24, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.
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