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|Articles - March 2012|
|Friday, March 02, 2012|
Page 1 of 2
BY PETER BELAND
Kruger, owner of Kruger’s Farm on Sauvie Island, started as a produce manager at the now-defunct Daily Grind market in southeast Portland in 1984. Two years later he started Holiday Market in Lloyd Center and then co-founded City Market in northwest Portland in 1990 as its produce vendor. “I was on fire, I was on a run,” he says. “Then it started to erode. Zupan’s Market opened up. That hurt. Then the farmers market started to ruin our summers.” By 1996, he lost his lease to Holiday Market and was heading for disaster if he didn’t change something.
In the late 1980s and early 1990s, Kruger did a TV spot for a local news channel called Green Grocer at Noon. On the show, he visited a farm on Sauvie Island. “I thought some day it was something I might want to do,” he recalls. In 1999, Kruger ran into Dennis Grande who was retiring and couldn’t find a buyer for his 75-acre farm. “I’d never farmed before. I had a garden and it wasn’t even that good,” says Kruger of his initial scouting mission. “I walked away from it a dozen times. Ultimately I took the plunge and signed a 10-year lease.”
As Y2K fever swept the country, Kruger wrote in his journal about his desire to grow produce and then sell it in his high-end markets. But when he took on the farm, he got with it a traditional farm management plan geared toward maximum production for the commodities market.
By late 2000, he was broke after losing $150,000 that year. He sold his share in City Market and another market to pay the $100,000 he owed to produce vendors. He went bankrupt in 2002.
Tuesday, August 26, 2014
BY JENNIFER MARGULIS
In 2012 The Dalles, a city of some 14,400 located 75 miles east of Portland and often seen as the poor cousin to adjacent Hood River, completed a massive project to revitalize its dock.
Wednesday, August 27, 2014
BY JESSICA RIDGWAY
How State Representative Julie Parrish (House District 37) balances life between work and play.
Thursday, September 25, 2014
In our cover story this month, Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, discuss their rapidly growing businesses and Portland’s red hot food scene. The conversation provides an interesting lens through which to explore trends in the grocery store and restaurant sectors.
Tuesday, August 26, 2014
BY JON BELL
Startup culture is all the rage. Is there a downside?
Thursday, October 02, 2014
More than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.
Thursday, August 28, 2014
OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.
Wednesday, October 08, 2014
BY LINDA BAKER | OB EDITOR
A Design Week panel discussion raises questions about how innovative we really are.
|The 100 Best Nonprofits to Work for in Oregon 2014|
|A Recipe for Success|
|Dow Chemical profit up 44%|
|Boeing profit jumps 18%|
|Verizon posts higher Q3 revenue|
|Oscar Pistorius sentenced to 5 years in prison|
|IBM to pay Globalfoundries to take chip unit|
|Spotify introduces family plan|
|GE profit rises 11%|
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