|| Print ||
|Articles - March 2012|
|Friday, March 02, 2012|
Page 1 of 2
BY PETER BELAND
Kruger, owner of Kruger’s Farm on Sauvie Island, started as a produce manager at the now-defunct Daily Grind market in southeast Portland in 1984. Two years later he started Holiday Market in Lloyd Center and then co-founded City Market in northwest Portland in 1990 as its produce vendor. “I was on fire, I was on a run,” he says. “Then it started to erode. Zupan’s Market opened up. That hurt. Then the farmers market started to ruin our summers.” By 1996, he lost his lease to Holiday Market and was heading for disaster if he didn’t change something.
In the late 1980s and early 1990s, Kruger did a TV spot for a local news channel called Green Grocer at Noon. On the show, he visited a farm on Sauvie Island. “I thought some day it was something I might want to do,” he recalls. In 1999, Kruger ran into Dennis Grande who was retiring and couldn’t find a buyer for his 75-acre farm. “I’d never farmed before. I had a garden and it wasn’t even that good,” says Kruger of his initial scouting mission. “I walked away from it a dozen times. Ultimately I took the plunge and signed a 10-year lease.”
As Y2K fever swept the country, Kruger wrote in his journal about his desire to grow produce and then sell it in his high-end markets. But when he took on the farm, he got with it a traditional farm management plan geared toward maximum production for the commodities market.
By late 2000, he was broke after losing $150,000 that year. He sold his share in City Market and another market to pay the $100,000 he owed to produce vendors. He went bankrupt in 2002.
Tuesday, August 26, 2014
BY JESSICA RIDGWAY
September's Launch article features Orchid Health, BuddyUp and Inter-Europe Consulting.
Thursday, July 31, 2014
BY MARY SPILDE | OB GUEST CONTRIBUTOR
Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.
Tuesday, August 26, 2014
BY LINDA BAKER
David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.
Monday, August 25, 2014
BY JASON NORRIS | OB GUEST BLOGGER
Ferguson Wellman’s investment views on the economy and capital markets.
Monday, August 18, 2014
Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.
Wednesday, August 27, 2014
BY LINDA BAKER
Dr. Chong Fang isn’t God. But the assistant professor of chemistry at Oregon State University is getting closer to figuring out how he put everything together.
Thursday, July 24, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.
|A Good Leap Forward|
|A Taste of Heaven|
|Fast Food Slows Down|
|Startup or Grow Up?|
|Tight and Loose|
|Scotland vote on independence begins|
|Artificial sweeteners may lead to diabetes|
|General Mills expects to save $100M|
|Sony predicts $2.14B loss|
|United Airlines offers $100K buyouts to flight attendants|
|Microsoft acquires popular game 'Minecraft'|
|Cognizant to buy TriZetto|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
First Call Resolution targets employee well-being and client satisfaction.
How six leading foundations are working together for a better Oregon.
Vigilant enters a New Year with a new president.
Sussman Shank is proud to announce that eight attorneys have been selected by their peers for inclusion in the 2015 edition of Best Lawyers in America, the oldest and most respected peer-review publication in the legal profession.
Lane Powell Shareholder William T. Patton has been appointed to the board of directors for Cascade AIDS Project, an organization that provides educational services and outreach to thousands of Oregonians living with HIV/AIDS.