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|Articles - Jan/Feb 2012|
|Thursday, January 19, 2012|
By Robin Doussard
Mirroring robust growth around the state, a burgeoning Latino population in Southern Oregon with growing purchasing power is spurring the growth of Hispanic-owned business in Jackson County.
From 2000 to 2010, the Latino population in Jackson County grew by almost 80% to about 22,000, and the number of Hispanic-owned firms grew from about 350 to 1,000. At the forefront of this is a new, highly motivated and educated group of Latino entrepreneurs like 34-year-old Hector Flores.
“We call ourselves the new breed in the Latino business world,” says Flores. He graduated from Southern Oregon University with a master’s in teaching and then worked in China for seven years. When he returned in 2009, he saw few things targeted to the Hispanic population; a previous Latino publication had dissolved. So he and his brother, Alfredo, founded Revista Caminos in 2009, a monthly Spanish-language magazine full of local, positive stories about the Hispanic community. “We immediately had enough advertising to pay for the initial costs,” says Flores, who is the editor. The magazine now has a print run of 5,000, and Flores says he is being asked to expand into Redding and Klamath Falls.
“Everyone is filling a niche,” says Flores of this new breed of Latino entrepreneur. “It’s collaborative and people are building networks of people. We’ve reached out to other Hispanic publications statewide to collaborate.” A Latino publication in Eugene was struggling, so the Flores brothers helped out; and they want to form a media alliance of other Hispanic publications in Oregon.
“It’s amazing what’s going on,” says Jessica Gomez, who founded with her husband in 2003 Rogue Valley Microdevices, a thriving business that employs 13. “What Hector is doing with Caminos is great. They are all about bringing the Hispanic community together.”
Flores estimates there are 50 Hispanic-owned businesses in Medford alone, and at least 100 in the greater Rogue Valley area. “From furniture shops to bakeries to nonprofits,” he says. “There is a huge push by Latino entrepreneurs.”
“When you have a recession like we’ve had, it forces people to be creative,” observes Gomez. “You have people who are now unemployed who are asking: What do we do? How do we survive? I think that’s a driving factor in economic development locally.”
Tuesday, February 25, 2014
BY SOPHIA BENNETT
The coastal town of Coos Bay appears poised to land every economic development director’s dream: a single employer that will bring hundreds of family-wage jobs and millions in tax revenue.
Wednesday, January 22, 2014
BY JESSICA RIDGWAY
A merger boosts an ethics and compliance firm.
Friday, January 17, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Speaker Joe Griffin, co-CEO of the digital marketing firm iAcquire, shares his predictions about the future of search engine optimization (SEO) as it continues to evolve.
Tuesday, January 21, 2014
Today the real estate cycle is on the move. For those who want cheap entertainment, there is no shortage of holes in the ground (with modern-day steam shovels) to peer into. So bring your lunch and watch the city grow.
Monday, February 03, 2014
BY ROBERT SHLACHTER AND MARK FRIEL | OB GUEST CONTRIBUTORS
Alternative methods of dispute resolution have the potential to lower costs, increase efficiency and provide greater control over process. The key is to know which ones to use, and how to use them in a way that accomplishes those objectives.
Tuesday, March 04, 2014
BY DEBRA RINGOLD | GUEST CONTRIBUTOR
How can we strengthen the performance of institutions charged with teaching what Francis Fukuyama calls the social virtues (reciprocity, moral obligation, duty toward community, and trust) necessary for successful markets and democracy itself?
Thursday, February 27, 2014
Our 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.
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|The 2014 List: The Top 33 Large Companies to Work, For in Oregon|
|The 2014 List: The Top 34 Medium Companies to Work, For in Oregon|
|The 2014 List: The Top 33 Small Companies to Work, For in Oregon|
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|Overtime pay to reach more workers|
|Google buys Green Throttle Games|
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|Bitcoin firm wins brief U.S. bankruptcy protection|
|Rival banana firms to merge|
|Blood test predicts Alzheimer's disease|
|Cerberus Capital to buy Safeway|
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