Baker finds sweet success

| Print |  Email
Articles - Jan/Feb 2012
Thursday, January 19, 2012

By Linda Baker

0112_Baker_02
0112_Baker_03
Jason Krause opened Krause Confections five months ago and already has landed business with Whole Foods and City Market. 
// Photos by Alexandra Shyshkina

In Portland, everything old is new, including the city’s latest one-man pastry operation, Krause Confections. A third-generation baker, 28-year-old Jason Krause graduated from Le Cordon Bleu in Portland, then reinvented the family’s German-inflected custard cake for a new cohort of urban sweet tooths. One month after opening, Krause this past October landed City Market and three Whole Foods stores as clients and handles about 70 online orders a week, a number that’s steadily increasing.

He owes it all to Portland, says Krause, whose grandfather and uncle both owned bakeries in his home state of Missouri. Launching in another city would have required building his own kitchen, says Krause, who leases space in one of Portland’s shared kitchens. City staffers have helped him navigate FDA requirements such as bar-code labeling.

So far, Krause sells just the one product: the crème cake. The original recipe included ingredients Portlanders “aren’t too keen on” such as lard, says Krause. So after six to eight months of testing, he debuted the 21st century version that was “all natural and earth friendly.” Krause, whose confections sell out in two hours after he provides samples at Whole Foods, notes the new-fangled cake got another coveted stamp of approval. “My grandmother. She says it’s good.”

 

 

Comments   

 
Chris Warr-King
0 #1 YUMMY!!!Chris Warr-King 2012-01-23 14:11:41
We spoiled our friends with some of Jason's Cream Cakes this Christmas!! If you haven't tried one yet don't wait. RUN (because you'll need to burn some calories) and get one NOW !!!

Congrats Jason!!!
Quote | Report to administrator
 
 
Jon Taylor Carter
0 #2 Krause expandsJon Taylor Carter 2012-03-12 07:53:21
Krause Confections just expanded into New Seasons as well. Congrats Jason. Yummy cake.
Quote | Report to administrator
 
 
Guest
0 #3 When and where can I get oneGuest 2015-01-27 02:17:39
When are these going to be available again, if never. Would it be possible if you gave me a close recipe so I could try to make them. I would never try and sell them. I would just make them for my family during holidays. We miss them very much
Thanks
Jason Morton
Quote | Report to administrator
 
 
Guest
0 #4 OwnerGuest 2015-02-07 21:04:34
Ah, how very sad we all are that Krause Cakes is no more...
Quote | Report to administrator
 

More Articles

100 Best: The Power of the Worker

March 2015
Wednesday, February 25, 2015
BY KIM MOORE | OB RESEARCH EDITOR
AND AMY MILSHTEIN | OB CONTRIBUTOR

Technology is empowering people like never before and transforming how employees interact in the workplace. How can companies attract and keep staff engaged in this rapidly changing world?


Read more...

Ski traffic

Linda Baker
Tuesday, January 20, 2015
0121-skiway-thumbBY LINDA BAKER | OB EDITOR

A place-based multimodal transportation plan for Mt. Hood is long overdue.


Read more...

The week journalism died

Linda Baker
Sunday, February 15, 2015
deadjournalismthumbBY LINDA BAKER | OB EDITOR

As the investigation against the governor moves forward, those of us in the news business should reflect on our own potential for subverting the democratic process.


Read more...

VIDEO: The 2015 100 Best Companies to Work For in Oregon

The Latest
Friday, February 27, 2015

videothumbVIDEO: 2015 100 Best Companies to work for in Oregon


Read more...

Imperial Palate

February 2015
Tuesday, January 27, 2015

Power Lunch at the Imperial.


Read more...

The Carbon Calculus

February 2015
Friday, January 23, 2015
BY KIM MOORE | OB RESEARCH EDITOR

Carbon pricing is gaining momentum in Oregon, sparking concern for energy-intensive businesses — but also opportunity to expand a homespun green economy.


Read more...

10 quotes explaining crisis at Port of Portland

The Latest
Friday, February 20, 2015
022015 port portland OBM-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The ongoing labor disputes at the Port of Portland came to a head two weeks ago when Hanjin, the container port's largest client, notified its customers it would be ending its direct route to Oregon.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS