Baker finds sweet success

| Print |  Email
Articles - Jan/Feb 2012
Thursday, January 19, 2012

By Linda Baker

0112_Baker_02
0112_Baker_03
Jason Krause opened Krause Confections five months ago and already has landed business with Whole Foods and City Market. 
// Photos by Alexandra Shyshkina

In Portland, everything old is new, including the city’s latest one-man pastry operation, Krause Confections. A third-generation baker, 28-year-old Jason Krause graduated from Le Cordon Bleu in Portland, then reinvented the family’s German-inflected custard cake for a new cohort of urban sweet tooths. One month after opening, Krause this past October landed City Market and three Whole Foods stores as clients and handles about 70 online orders a week, a number that’s steadily increasing.

He owes it all to Portland, says Krause, whose grandfather and uncle both owned bakeries in his home state of Missouri. Launching in another city would have required building his own kitchen, says Krause, who leases space in one of Portland’s shared kitchens. City staffers have helped him navigate FDA requirements such as bar-code labeling.

So far, Krause sells just the one product: the crème cake. The original recipe included ingredients Portlanders “aren’t too keen on” such as lard, says Krause. So after six to eight months of testing, he debuted the 21st century version that was “all natural and earth friendly.” Krause, whose confections sell out in two hours after he provides samples at Whole Foods, notes the new-fangled cake got another coveted stamp of approval. “My grandmother. She says it’s good.”

 

 

Comments   

 
Chris Warr-King
0 #1 YUMMY!!!Chris Warr-King 2012-01-23 14:11:41
We spoiled our friends with some of Jason's Cream Cakes this Christmas!! If you haven't tried one yet don't wait. RUN (because you'll need to burn some calories) and get one NOW !!!

Congrats Jason!!!
Quote | Report to administrator
 
 
Jon Taylor Carter
0 #2 Krause expandsJon Taylor Carter 2012-03-12 07:53:21
Krause Confections just expanded into New Seasons as well. Congrats Jason. Yummy cake.
Quote | Report to administrator
 
 
Guest
0 #3 When and where can I get oneGuest 2015-01-27 02:17:39
When are these going to be available again, if never. Would it be possible if you gave me a close recipe so I could try to make them. I would never try and sell them. I would just make them for my family during holidays. We miss them very much
Thanks
Jason Morton
Quote | Report to administrator
 
 
Guest
0 #4 OwnerGuest 2015-02-07 21:04:34
Ah, how very sad we all are that Krause Cakes is no more...
Quote | Report to administrator
 

More Articles

An uncertain future

Guest Blog
Thursday, May 21, 2015
norristhumbBY JASON NORRIS | GUEST BLOGGER

Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.


Read more...

Marijuana law ushers in new business age

The Latest
Tuesday, June 23, 2015
062315panelthumbBY KIM MOORE | RESEARCH EDITOR

Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.


Read more...

No Boundaries

June 2015
Friday, May 22, 2015
BY AMY MILSHTEIN

Floor plans embrace the great wide open.


Read more...

The ancient fish that stops bullets

The Latest
Friday, May 08, 2015
hagfishthumbBY CHRIS NOBLE | PHOTOS BY JASON E. KAPLAN

Hagfish may not have evolved much over the last 300 million years, but their protein-heavy slime promises advances in super-materials.


Read more...

Cherry Raincoat

June 2015
Tuesday, May 26, 2015
BY LINDA BAKER

Spring rains are the bane of an Oregon cherry farmer’s existence. Even a few sprinkles can crack the fruit so badly it’s not worth picking. Science to the rescue: Researchers at Oregon State University have developed a spray-on film that cuts rain-related cracking in half, potentially saving a season’s crop. The coating, patented as SureSeal, is made from natural chemicals similar to those found in the skins of cherries: cellulose, palm oil-based wax and calcium.


Read more...

Green workplace 2.0

Linda Baker
Thursday, May 28, 2015
IMG 2808BY LINDA BAKER | EDITOR

Reinventing capitalism. Office dumpster divers. Handprints versus carbon footprints.


Read more...

Hall of Flame

June 2015
Friday, May 22, 2015
BY JACOB PALMER

A Power Lunch at Oswego Grill.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS