Home Back Issues Jan/Feb 2012 Baker finds sweet success

Baker finds sweet success

| Print |  Email
Articles - Jan/Feb 2012
Thursday, January 19, 2012

By Linda Baker

0112_Baker_02
0112_Baker_03
Jason Krause opened Krause Confections five months ago and already has landed business with Whole Foods and City Market. 
// Photos by Alexandra Shyshkina

In Portland, everything old is new, including the city’s latest one-man pastry operation, Krause Confections. A third-generation baker, 28-year-old Jason Krause graduated from Le Cordon Bleu in Portland, then reinvented the family’s German-inflected custard cake for a new cohort of urban sweet tooths. One month after opening, Krause this past October landed City Market and three Whole Foods stores as clients and handles about 70 online orders a week, a number that’s steadily increasing.

He owes it all to Portland, says Krause, whose grandfather and uncle both owned bakeries in his home state of Missouri. Launching in another city would have required building his own kitchen, says Krause, who leases space in one of Portland’s shared kitchens. City staffers have helped him navigate FDA requirements such as bar-code labeling.

So far, Krause sells just the one product: the crème cake. The original recipe included ingredients Portlanders “aren’t too keen on” such as lard, says Krause. So after six to eight months of testing, he debuted the 21st century version that was “all natural and earth friendly.” Krause, whose confections sell out in two hours after he provides samples at Whole Foods, notes the new-fangled cake got another coveted stamp of approval. “My grandmother. She says it’s good.”

 

 

Comments   

 
Chris Warr-King
0 #1 YUMMY!!!Chris Warr-King 2012-01-23 14:11:41
We spoiled our friends with some of Jason's Cream Cakes this Christmas!! If you haven't tried one yet don't wait. RUN (because you'll need to burn some calories) and get one NOW !!!

Congrats Jason!!!
Quote | Report to administrator
 
 
Jon Taylor Carter
0 #2 Krause expandsJon Taylor Carter 2012-03-12 07:53:21
Krause Confections just expanded into New Seasons as well. Congrats Jason. Yummy cake.
Quote | Report to administrator
 

More Articles

Report Card

September 2014
Tuesday, August 26, 2014

Strong public schools shore up the economy, survey respondents say. But local schools demonstrate lackluster performance.


Read more...

What I'm Reading

September 2014
Wednesday, August 27, 2014

Kim Ierian, President of Concorde Career Colleges, and Deborah Edward, Executive Director of Business for Culture & the Arts, share their recent reads.


Read more...

Register for 100 Best Companies survey

News
Wednesday, August 20, 2014
OBM-100-best-logo-2015 150pxwBy Kim Moore | OB Editor

The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.


Read more...

Poll Wrap-Up

News
Friday, August 15, 2014

2014 NewPoll-report-newsletterthumbIn this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.


Read more...

Downtime

September 2014
Wednesday, August 27, 2014
BY JESSICA RIDGWAY

How State Representative Julie Parrish (House District 37) balances life between work and play.


Read more...

Video: The 100 Best Survey

News
Thursday, August 28, 2014

100-best-logo-2015 500pxw-1OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.


Read more...

Launch

September 2014
Tuesday, August 26, 2014
BY JESSICA RIDGWAY

September's Launch article features Orchid Health, BuddyUp and Inter-Europe Consulting.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS