Baker finds sweet success

| Print |  Email
Articles - Jan/Feb 2012
Thursday, January 19, 2012

By Linda Baker

0112_Baker_02
0112_Baker_03
Jason Krause opened Krause Confections five months ago and already has landed business with Whole Foods and City Market. 
// Photos by Alexandra Shyshkina

In Portland, everything old is new, including the city’s latest one-man pastry operation, Krause Confections. A third-generation baker, 28-year-old Jason Krause graduated from Le Cordon Bleu in Portland, then reinvented the family’s German-inflected custard cake for a new cohort of urban sweet tooths. One month after opening, Krause this past October landed City Market and three Whole Foods stores as clients and handles about 70 online orders a week, a number that’s steadily increasing.

He owes it all to Portland, says Krause, whose grandfather and uncle both owned bakeries in his home state of Missouri. Launching in another city would have required building his own kitchen, says Krause, who leases space in one of Portland’s shared kitchens. City staffers have helped him navigate FDA requirements such as bar-code labeling.

So far, Krause sells just the one product: the crème cake. The original recipe included ingredients Portlanders “aren’t too keen on” such as lard, says Krause. So after six to eight months of testing, he debuted the 21st century version that was “all natural and earth friendly.” Krause, whose confections sell out in two hours after he provides samples at Whole Foods, notes the new-fangled cake got another coveted stamp of approval. “My grandmother. She says it’s good.”

 

 

Comments   

 
Chris Warr-King
0 #1 YUMMY!!!Chris Warr-King 2012-01-23 14:11:41
We spoiled our friends with some of Jason's Cream Cakes this Christmas!! If you haven't tried one yet don't wait. RUN (because you'll need to burn some calories) and get one NOW !!!

Congrats Jason!!!
Quote | Report to administrator
 
 
Jon Taylor Carter
0 #2 Krause expandsJon Taylor Carter 2012-03-12 07:53:21
Krause Confections just expanded into New Seasons as well. Congrats Jason. Yummy cake.
Quote | Report to administrator
 

More Articles

Corner Office: Timothy Mitchell

January-Powerbook 2015
Saturday, December 13, 2014

A look-in on the life of Norris & Stevens' president.


Read more...

Fly Zone

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

The black soldier fly’s larvae are among the most ravenous and least picky eaters on earth.


Read more...

A Complex Portrait: Immigration, Jobs and the Economy

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE & KIM MOORE

Oregon Business reports on the visa squeeze, the skills gap and foreign-born residents who are revitalizing rural Oregon.


Read more...

Dan and Louis Oyster Bar opens up to a changing neighborhood

The Latest
Thursday, December 11, 2014
121114-oystervidBy MEGHAN NOLT

VIDEO: Revamping a Classic — an iconic eatery stays relevant in a changing marketplace.


Read more...

The short list: 5 companies making a mint off kale

The Latest
Thursday, November 20, 2014
kale-thumbnailBY OB STAFF

Farmers, grocery stores and food processors cash in on kale.


Read more...

The short list: Holiday habits of six Oregon CEOs

The Latest
Thursday, December 11, 2014
121214-xmaslist1BY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask business and nonprofit leaders how they survive the season.


Read more...

Downtime

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Bob Dethlefs, CEO of Evanta, balances work and play.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS