Home Back Issues Jan/Feb 2012 Wood product companies unite

Wood product companies unite

| Print |  Email
Articles - Jan/Feb 2012
Thursday, January 19, 2012

By Jon Bell

0112_WoodProduct
A panel of Collins pine particleboard laminated by Thermo Pressed Laminates.

Within a five-mile radius in Klamath Falls sit four wood product companies that have never really been competitors, but that have never really collaborated with each other either.

But in 2009, with the entire industry feeling the housing hit, those four companies — Thermo Pressed Laminates, Columbia Forest Products, Collins Products and Down River — saw a potential for strength in numbers. “We were all essentially non-competitors selling to the same markets,” says Pat McNeal, president of TPL, “but things just weren’t getting any better.”

At the suggestion of Columbia executives Ed Woods and Tim Schallich, the four firms met for the first time in 2009 to talk about joining forces. The result: the Klamath Panel Alliance, a unique collaboration that finds the companies working as a team to court customers, improve efficiencies and even gain some new business.

“The idea was really to try and take advantage of each manufacturer’s unique capabilities,” says Schallich, vice president of resources at Columbia. “I know we’ve picked up some new customers.”

Through the KPA, the various firms have approached customers together and highlighted the benefits of working with the alliance. The collaboration allows the companies to share customer lists and combine truckloads of materials, which not only cuts down on shipping costs but also helps customers keep inventories lean. Through the KPA, Thermo Pressed Laminates actually produces some products for Columbia under the Columbia label; the company also showcased its laminates on Collins’ particleboard at a recent tradeshow.

McNeal says it’s going to take some time for the wood products industry to get back on its feet. As that happens, the KPA will continue to evolve and help the four companies — and their customers — stay strong.

“Is it a godsend?” McNeal says of the alliance. “Not really. But it is one of those instances where there are absolutely no losers.”

 

More Articles

A Taste of Heaven

September 2014
Tuesday, August 26, 2014
BY VIVIAN MCINERNY

Craft beer comes to Mount Angel.


Read more...

The Backstory

October 2014
Thursday, September 25, 2014

In our cover story this month, Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, discuss their rapidly growing businesses and Portland’s red hot food scene. The conversation provides an interesting lens through which to explore trends in the grocery store and restaurant sectors.


Read more...

Startup or Grow Up?

September 2014
Tuesday, August 26, 2014
BY JON BELL

Startup culture is all the rage. Is there a downside?


Read more...

100 Best Nonprofits announced

News
Thursday, October 02, 2014

100NP14logo4WebOregon Business magazine has named the sixth annual 100 Best Nonprofits to Work for in Oregon.


Read more...

Shipping News

September 2014
Tuesday, August 26, 2014
BY JENNIFER MARGULIS

In 2012 The Dalles, a city of some 14,400 located 75 miles east of Portland and often seen as the poor cousin to adjacent Hood River, completed a massive project to revitalize its dock.


Read more...

November/December Preview: Revenge Forestry

November/December 2014
Tuesday, October 14, 2014
BY JONATHAN FROCHTZWAJG

A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.


Read more...

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS