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|Articles - Jan/Feb 2012|
|Thursday, January 19, 2012|
By Dan Cook
Chris Hanson remembers that time back in early 2008 — before the crash — when he thought: “I’ll finally be able to quit my day job.”
Hanson, co-founder/co-owner with wife Brenda of Albany-based Chalet RV, was working days for Hewlett Packard in Corvallis and helping Brenda run Chalet in his spare time. “Production was up, orders were coming in. I said to myself, ‘This is gonna be the year!’ Then, everything collapsed.”
Now, nearly four painful years later, the Hansons have cause for cautious optimism once again. As the dust has settled over the demise of the once-vibrant Oregon recreational vehicle industry, Chalet is still alive and even planning to hire more employees come March.
How did this feisty little 12-year-old RV manufacturer survive when industry giants like Country Coach and Monaco Coach couldn’t as stand-alone operations? The secret appears to be part the Hansons’ dogged determination not to fail, and part the company’s ability to respond quickly to market trends.
“That’s why we survived; we were more flexible and could turn on a dime,” Chris Hanson says. “Sometimes we’d launch a new product just to get something new out there, and discontinue it later.”
Chalet’s website claims it’s “the nation’s leading manufacturer of ultra lightweight hard-sided travel trailers.” But even being an industry leader in the recreational vehicle business is no guarantee of success these days. Chalet’s focus on narrow RV niches, such as high-end truck campers and lightweight folding A-frames, means giving up volume for market share. When the industry died in 2008, share shrank in every niche.
The Hansons say they were quick to respond, fighting to stay afloat. They downsized and watched for niches that might hold out promise.
Meanwhile, they were beginning to see a definite sales uptick. But increased demand posed a financial problem: Already undercapitalized, the Hansons had to somehow find the funds to ramp up production. They got $350,000 in government loans in 2010, added a second production line, hired more workers and began to get some traction in the marketplace.
In 2011, unit sales topped 300; still well below Chalet’s pre-crash peak of 500, but a good sign. At one point during the peak season they employed 60. (That fell to 40 during the winter.) But that was enough to raise the Hansons’ hopes once again.
“We’re optimistic. The future is very bright for us,” Chris Hanson says. But will he be able to quit his day job? “I don’t even think about it anymore,” he says. “This business is just too crazy.”
Friday, May 22, 2015
BY JACOB PALMER
Mike Morrow and Mike Delos-Reyes first came up with the idea of an ocean power device 23 years ago, when they were students at Oregon State University. They realized a long-held vision last summer, when their startup, M3 Wave, successfully launched the first ocean power device that works underwater.
Friday, May 22, 2015
BY KIM MOORE
As momentum grows at the state level to introduce far-reaching environmental regulations, such as carbon pricing and the Clean Fuels Program, Oregon employers continue to go the extra mile to create green workplaces for their employees.
Thursday, June 18, 2015
Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.
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Tuesday, May 26, 2015
BY LINDA BAKER
Spring rains are the bane of an Oregon cherry farmer’s existence. Even a few sprinkles can crack the fruit so badly it’s not worth picking. Science to the rescue: Researchers at Oregon State University have developed a spray-on film that cuts rain-related cracking in half, potentially saving a season’s crop. The coating, patented as SureSeal, is made from natural chemicals similar to those found in the skins of cherries: cellulose, palm oil-based wax and calcium.
Thursday, May 21, 2015
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Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.
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