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Confidence game

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Articles - December 2011
Thursday, November 17, 2011

Business leaders get information about news, events, public policies and products from a variety of sources. In this month’s Input we asked our readers to what extent they trusted that information. By far, they trusted their accounting firms the most and politicians the least. There were 619 respondents to the survey, which was conducted in late October by CFM Strategic Communications. CFM also counted the number of times a word was used in the open-ended portion of the survey, in both the “trust” and “distrust” categories. In the text used in the image below, the size of the word is proportional to how often it was used.

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