Remaking history at the Columbia Gorge Hotel

| Print |  Email
Articles - December 2011
Tuesday, November 15, 2011

 

1211_Tactics_03
1211_Tactics_04
1211_Tactics_05
Photos by Teresa Meier

So he’s unabashedly looking to grow and change the century-old landmark. He’d like to put 80 to 85 more rooms on the west end of the hotel site,  an area currently used as an extended parking lot. And he says he doesn’t anticipate problems in the land use approval process, even though the site sits within the Columbia Gorge National Scenic Area. “I would never have gotten into something where I couldn’t expand here,” Patel says.

By increasing capacity twofold, Patel will look to capture the wedding guests he currently sends to other establishments in Hood River because of his current room count. And the hotel restaurant, spa and lounge finally will be serving at full tilt. He’ll also be able to chase the corporate meeting market that has so far eluded the hotel.

“We’ve lost quite a few big events because there aren’t enough rooms here,” he says.

Patel’s immediate challenge is to lift the PR pall cast by the hotel’s abrupt closure in February 2009. While the occupancy rate has ticked up 2% in 2011 over 2010, the management is still overcoming the prevailing buzz that the hotel is closed for good. Robinson has booked just about every special interest group one could think of — from the Washington Wine Growers Association to QVC to the International Paranormal Reporting Group (there have been ghost sightings at the hotel) — to get the word out about the building’s revival.

Asked if he might use some high-powered vacationing starlet to help put the hotel back on the map, Patel demurred. “We’re here for our guests, we’re not looking to take advantage of them,” he says.

A moment later, Robinson produced a list of celebrity guests past, which included Burt Reynolds, Presidents Hoover and Taft, and Tom Cruise. It was proof of the new owners’ steadfast belief that, with the right appointments, the Columbia Gorge Hotel’s history is bankable enough.



 

Comments   

 
Guest
0 #1 OwnerGuest 2013-12-04 23:06:07
I have lived for several years across the freeway from the Columbia Gorge Hotel and read in the newspaper that they will be piping in music to enhance their outdoor lighting display. I gave the manager a courtesy call to inquire about the potential noise level, because we prefer not to hear "elevator" music for the next month or so wafting across the highway. I was very polite and simply wanted to know their plans. The manager responded in a very rude tone with," I'm sorry you don't like holiday music" and slammed the phone down on me. This is a first. I have traveled extensively and have never had a hotel manager be anything but helpful and courteous. If this is how he treats members of the community, I wonder how they treat out-of-towners.
Quote | Report to administrator
 

More Articles

Footloose

April 2015
Friday, March 27, 2015
BY LINDA BAKER

Founded 12 years ago, Keen Inc. likes to push the envelope, starting with the debut of the “Newport” closed toe sandal in 2003. Since then, the company has opened a factory on Swan Island and a sleek new headquarters in the Pearl District. The brand’s newest offering, UNEEK, is a sandal made from two woven cords and not much more.


Read more...

Downtime with the director of Barley's Angels

May 2015
Monday, April 27, 2015
BY JACOB PALMER

Live, Work, Play with Christine Jump.


Read more...

6 highlights from the Craft Brewers Conference

The Latest
Friday, April 17, 2015
thumbcbcPHOTOS BY  JASON E. KAPLAN

The 32nd annual CBC attracted a record number of attendees (11,000)  to the Oregon Convention Center.


Read more...

Picture This

May 2015
Monday, April 27, 2015
BY JACOB PALMER

As a general rule, the more people with autism can be provided with visual cues, the better they will be able to understand and manage their environment. It’s a lesson Tom Keating learned well. The 61-year-old Eugene grant writer spent 31 years taking care of his autistic brother James, and in the late 1980s developed a spreadsheet that created a series of nonsense characters that grew or shrank depending on how much money James had in his account. 


Read more...

Can small be large?

Linda Baker
Wednesday, April 01, 2015
040115-lindablogthumbBY LINDA BAKER

Leaders in Oregon's ag sector gathered this morning in Portland’s Coopers Hall winery/taproom to discuss the role of the region as an export gateway, impediments to exporting products and solutions to containerized shipping challenges.


Read more...

Power Players

April 2015
Friday, March 27, 2015
BY ROBERT MULLIN

A new energy-sharing agreement sparks concerns about independence and collaboration in the region's utility industry.


Read more...

Oregon Business expands events portfolio

The Latest
Friday, March 27, 2015
htctfacebookBY OB STAFF

New events series brings magazine to life.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS