|| Print ||
|Articles - December 2011|
|Tuesday, November 15, 2011|
Page 2 of 2
So he’s unabashedly looking to grow and change the century-old landmark. He’d like to put 80 to 85 more rooms on the west end of the hotel site, an area currently used as an extended parking lot. And he says he doesn’t anticipate problems in the land use approval process, even though the site sits within the Columbia Gorge National Scenic Area. “I would never have gotten into something where I couldn’t expand here,” Patel says.
By increasing capacity twofold, Patel will look to capture the wedding guests he currently sends to other establishments in Hood River because of his current room count. And the hotel restaurant, spa and lounge finally will be serving at full tilt. He’ll also be able to chase the corporate meeting market that has so far eluded the hotel.
“We’ve lost quite a few big events because there aren’t enough rooms here,” he says.
Patel’s immediate challenge is to lift the PR pall cast by the hotel’s abrupt closure in February 2009. While the occupancy rate has ticked up 2% in 2011 over 2010, the management is still overcoming the prevailing buzz that the hotel is closed for good. Robinson has booked just about every special interest group one could think of — from the Washington Wine Growers Association to QVC to the International Paranormal Reporting Group (there have been ghost sightings at the hotel) — to get the word out about the building’s revival.
Asked if he might use some high-powered vacationing starlet to help put the hotel back on the map, Patel demurred. “We’re here for our guests, we’re not looking to take advantage of them,” he says.
A moment later, Robinson produced a list of celebrity guests past, which included Burt Reynolds, Presidents Hoover and Taft, and Tom Cruise. It was proof of the new owners’ steadfast belief that, with the right appointments, the Columbia Gorge Hotel’s history is bankable enough.
Friday, September 26, 2014
BY JASON NORRIS | GUEST BLOGGER
This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.
Thursday, October 02, 2014
Oregon Business magazine has named the sixth annual 100 Best Nonprofits to Work for in Oregon.
Thursday, September 25, 2014
Nick Herinckx, CEO of Obility, and Jake Weatherly, CEO of SheerID, share what they've been reading.
Wednesday, August 27, 2014
BY JENNIFER MARGULIS
As schools implement more rigorous academic standards, holistic and flexible approaches to K-12 education flourish.
Thursday, September 25, 2014
BY JOE ROJAS-BURKE
Antibiotics really aren’t magic bullets.
Tuesday, August 26, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?
Wednesday, October 15, 2014
BY DIANE BUISMAN
Some common misconceptions employers have about marijuana.
|The 100 Best Nonprofits to Work for in Oregon 2014|
|A Recipe for Success|
|Verizon posts higher Q3 revenue|
|Oscar Pistorius sentenced to 5 years in prison|
|IBM to pay Globalfoundries to take chip unit|
|Spotify introduces family plan|
|GE profit rises 11%|
|Google profits slide 5%|
|HBO to launch streaming service|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
Finding a health insurance plan that makes both financial sense for the bottom line and provides choice for plan participants is a huge challenge for employers.
The right financing at the right time is critical for small businesses to succeed.
Among Oregon universities, Oregon Tech is special in the way it incorporates applied research into the curricula of every department.
More than 400 "Change Makers" will gather to invest in a socially sustainable community.