Home Back Issues December 2011 Remaking history at the Columbia Gorge Hotel

Remaking history at the Columbia Gorge Hotel

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Articles - December 2011
Tuesday, November 15, 2011
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Remaking history at the Columbia Gorge Hotel
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By Oakley Brooks

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Photos by Teresa Meier
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Vijay Patel found Hood River’s Columbia Gorge Hotel grounds clogged with limbs and the gardens going to seed when he first looked over the place with the intent to buy in February 2009. Billed as the “Waldorf of the West” when timber baron Simon Benson built it in 1921 and immediately frequented by Jazz Age film stars Rudolph Valentino and Clara Bow, the stucco villa had been neglected for years. Put up for sale in a foreclosure auction later in 2009, there were no bids, but Patel was busy rounding up an investment group to buy the place. And despite receiving an ominous omen when a water-damaged ceiling collapsed on the day he was scheduled to close in November 2009, he went ahead and paid titleholder ShoreBank Pacific $4.6 million. He was the proud owner of a white elephant. “I love the challenge of turning around dumps,” he says.

But Patel also realized his elephant sat on one of premier tourist properties in all of the Gorge, high on the rim overlooking the Columbia River, with commanding views of Mount Adams and Mount Hood, and room to expand. “There’s so much we can do,” he says.

Born in Uganda, educated in his grandparents’ native India, and a Londoner for a decade and a half, Patel, 55, is inflected by Britain, right down to his natty tweed coat and gentle manners. After moving to Klamath Falls to manage a family-owned business in 1994 and then striking out on his own to found A1 Hospitality, he has performed some extensive hotel makeovers in Northeast Oregon and the Tri-Cities area. In Pendleton, he stripped an Economy Inn down to the studs in 2007 and rehabbed it into an America’s Best Value Inn and a downtown anchor. But in his portfolio of six franchise hotels, there’s nothing that approaches the prestige — however diminished — of the Columbia Gorge Hotel. “We really wanted to take a step forward and get involved with a boutique or historical property,” he says.

A-1 Hospitality Group
President: Vijay Patel
Incorporated: 1997
Employees: 130
Annual revenues: $8 million
Fun fact: Patel used a Rotary Club scholarship to motorcycle through Africa for 11 months in 1981.
Fearlessly, he’s going after the century-old Gorge site with the same matter-of-fact, modernizing zeal he brought to his other properties. Now a year and a half into steady updating, his hardworking, bare-bones crew — a quarter of the staff employed by the previous owner, the Graves family — has replaced the bedding, carpets and bathroom tile in all the rooms. Bathroom fixtures and sinks are in the works. “Vanity is on the way,” says Paul Robinson, the hotel manager.

The new group repaired extensive portions of the roof underlying the building’s signature terracotta tiles. And Patel turned half of an oversized gift shop into a day spa, a popular spot with the hotel’s most reliable clientele: wedding guests. The staff also refurbished three guest rooms that had been previously used as offices, to push the total room count from 38 to 41.

Patel knows, however, that 41 rooms won’t support the hotel in the long term, even if they’re fetching the peak rate of $280 a night. Repairs and upgrades, which have to meet expensive national historic preservation standards in a listed landmark, are already projected to run more than $500,000, 40% above the original budget.



 

Comments   

 
Guest
0 #1 OwnerGuest 2013-12-04 23:06:07
I have lived for several years across the freeway from the Columbia Gorge Hotel and read in the newspaper that they will be piping in music to enhance their outdoor lighting display. I gave the manager a courtesy call to inquire about the potential noise level, because we prefer not to hear "elevator" music for the next month or so wafting across the highway. I was very polite and simply wanted to know their plans. The manager responded in a very rude tone with," I'm sorry you don't like holiday music" and slammed the phone down on me. This is a first. I have traveled extensively and have never had a hotel manager be anything but helpful and courteous. If this is how he treats members of the community, I wonder how they treat out-of-towners.
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