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|Articles - December 2011|
|Tuesday, November 15, 2011|
Page 1 of 2
By Oakley Brooks
Vijay Patel found Hood River’s Columbia Gorge Hotel grounds clogged with limbs and the gardens going to seed when he first looked over the place with the intent to buy in February 2009. Billed as the “Waldorf of the West” when timber baron Simon Benson built it in 1921 and immediately frequented by Jazz Age film stars Rudolph Valentino and Clara Bow, the stucco villa had been neglected for years. Put up for sale in a foreclosure auction later in 2009, there were no bids, but Patel was busy rounding up an investment group to buy the place. And despite receiving an ominous omen when a water-damaged ceiling collapsed on the day he was scheduled to close in November 2009, he went ahead and paid titleholder ShoreBank Pacific $4.6 million. He was the proud owner of a white elephant. “I love the challenge of turning around dumps,” he says.
But Patel also realized his elephant sat on one of premier tourist properties in all of the Gorge, high on the rim overlooking the Columbia River, with commanding views of Mount Adams and Mount Hood, and room to expand. “There’s so much we can do,” he says.
Born in Uganda, educated in his grandparents’ native India, and a Londoner for a decade and a half, Patel, 55, is inflected by Britain, right down to his natty tweed coat and gentle manners. After moving to Klamath Falls to manage a family-owned business in 1994 and then striking out on his own to found A1 Hospitality, he has performed some extensive hotel makeovers in Northeast Oregon and the Tri-Cities area. In Pendleton, he stripped an Economy Inn down to the studs in 2007 and rehabbed it into an America’s Best Value Inn and a downtown anchor. But in his portfolio of six franchise hotels, there’s nothing that approaches the prestige — however diminished — of the Columbia Gorge Hotel. “We really wanted to take a step forward and get involved with a boutique or historical property,” he says.
The new group repaired extensive portions of the roof underlying the building’s signature terracotta tiles. And Patel turned half of an oversized gift shop into a day spa, a popular spot with the hotel’s most reliable clientele: wedding guests. The staff also refurbished three guest rooms that had been previously used as offices, to push the total room count from 38 to 41.
Patel knows, however, that 41 rooms won’t support the hotel in the long term, even if they’re fetching the peak rate of $280 a night. Repairs and upgrades, which have to meet expensive national historic preservation standards in a listed landmark, are already projected to run more than $500,000, 40% above the original budget.
Tuesday, February 25, 2014
BY BRANDON SAWYER
The 100 Best Companies get more creative with perks and more generous with benefits; employees seek empowering relations with management and coworkers.
Tuesday, March 04, 2014
BY DEBRA RINGOLD | GUEST CONTRIBUTOR
How can we strengthen the performance of institutions charged with teaching what Francis Fukuyama calls the social virtues (reciprocity, moral obligation, duty toward community, and trust) necessary for successful markets and democracy itself?
Thursday, March 27, 2014
BY MARY SPILDE | OP-ED CONTRIBUTOR
Community college career, technical and workforce programs present an opportunity to bring business and education together as never before.
Tuesday, February 25, 2014
BY JOE ROJAS-BURKE | OB BLOGGER
The medical research enterprise wastes tens of billions of dollars a year on irrelevant studies. It’s time to fix it.
Thursday, March 27, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Watch this OB Original Video about three Oregon companies and how crowd-funding "kickstarted" their business ideas.
Tuesday, March 25, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Oregon is home not only to many fine writers but also several accomplished small publishers.
Tuesday, April 01, 2014
BY APRIL STREETER | OB CONTRIBUTOR
Three years ago, PPS set out to begin to convert the 1930s-era boilers from diesel/bunker fuel to cleaner-burning natural gas. Oregon’s largest school district has realized impressive carbon dioxide emissions reductions, setting an example for public and private institutions.
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