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|Articles - December 2011|
|Tuesday, November 15, 2011|
Page 1 of 2
By Oakley Brooks
Vijay Patel found Hood River’s Columbia Gorge Hotel grounds clogged with limbs and the gardens going to seed when he first looked over the place with the intent to buy in February 2009. Billed as the “Waldorf of the West” when timber baron Simon Benson built it in 1921 and immediately frequented by Jazz Age film stars Rudolph Valentino and Clara Bow, the stucco villa had been neglected for years. Put up for sale in a foreclosure auction later in 2009, there were no bids, but Patel was busy rounding up an investment group to buy the place. And despite receiving an ominous omen when a water-damaged ceiling collapsed on the day he was scheduled to close in November 2009, he went ahead and paid titleholder ShoreBank Pacific $4.6 million. He was the proud owner of a white elephant. “I love the challenge of turning around dumps,” he says.
But Patel also realized his elephant sat on one of premier tourist properties in all of the Gorge, high on the rim overlooking the Columbia River, with commanding views of Mount Adams and Mount Hood, and room to expand. “There’s so much we can do,” he says.
Born in Uganda, educated in his grandparents’ native India, and a Londoner for a decade and a half, Patel, 55, is inflected by Britain, right down to his natty tweed coat and gentle manners. After moving to Klamath Falls to manage a family-owned business in 1994 and then striking out on his own to found A1 Hospitality, he has performed some extensive hotel makeovers in Northeast Oregon and the Tri-Cities area. In Pendleton, he stripped an Economy Inn down to the studs in 2007 and rehabbed it into an America’s Best Value Inn and a downtown anchor. But in his portfolio of six franchise hotels, there’s nothing that approaches the prestige — however diminished — of the Columbia Gorge Hotel. “We really wanted to take a step forward and get involved with a boutique or historical property,” he says.
The new group repaired extensive portions of the roof underlying the building’s signature terracotta tiles. And Patel turned half of an oversized gift shop into a day spa, a popular spot with the hotel’s most reliable clientele: wedding guests. The staff also refurbished three guest rooms that had been previously used as offices, to push the total room count from 38 to 41.
Patel knows, however, that 41 rooms won’t support the hotel in the long term, even if they’re fetching the peak rate of $280 a night. Repairs and upgrades, which have to meet expensive national historic preservation standards in a listed landmark, are already projected to run more than $500,000, 40% above the original budget.
Thursday, August 20, 2015
BY DAN COOK
The state’s angel investing fund gets hammered in Salem.
Wednesday, July 15, 2015
Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.
Monday, July 13, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN
Telemedicine, new partnerships and real estate diversification make health care more accessible in rural Oregon.
Thursday, August 20, 2015
BY JACOB PALMER
Ask any college student: Textbook prices have skyrocketed out of control. Online education startup Lumen Learning aims to bring them down to earth.
Thursday, July 30, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
Greenpeace activists suspended themselves from the St. John's Bridge in an attempt to prevent a ship from heading to the Arctic.
Wednesday, July 15, 2015
We asked readers to weigh in on the fossil fuel-green energy equation.
Wednesday, August 19, 2015
BY GINA BINOLE
Screening for “culture fit” has become an essential part of the hiring process. But do like-minded employees actually build strong companies — or merely breed consensus culture?
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Attendance, breakfast buffet, materials, certificate of attendance and parking are all complimentary on behalf of the firm.
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