Mac's List of job postings grows

| Print |  Email
Articles - December 2011
Tuesday, November 15, 2011
1211_MacsList_02
Mac Prichard plans to double Mac’s List revenues in a year.
// Photo by Alexandra Shyshkina

According to a recent survey of Mac’s List subscribers, about 20% reside outside of Oregon, but find the list to be a more accurate reflection of the employment scene here than large national jobsboards, such as Monster.com.

“I think hyperlocal is the way everything’s going,” says Hammill. “A lot of big sites don’t do a very good job of that, even when they try. Something like what we’re doing is local from the ground up.”

Prichard’s extensive resume includes stints in city and state government (communications director for Earl Blumenauer’s 1992 run for mayor and speechwriter for Gov. John Kitzhaber during his first term as governor), and work for social agencies and philanthropies. He says Mac’s List grew out of his desire to stay in touch with former colleagues in Salem and Portland and to provide helpful information. As was the case in 2001 when he first started emailing job postings to friends, Mac’s List is a reflection of Prichard’s own areas of interest and expertise.

“Our niche has evolved,” he says. “Originally it was largely communications, but our listings for the past year show we’re heavily represented in the nonprofit, Oregon foundation and public agency sectors. That’s where our relationships are.”

The list, informally known as Mac’s List since its inception, became a weekly newsletter in October 2008. “It went viral,” says Prichard. Subscribers numbered about 100 at the beginning. Three years later there are 8,500 subscribers, with the addition of about 45 to 75 new subscribers every week.

In October 2010 Mac’s List went from being a completely free service to charging employers for job postings, just to recover costs. In a year, paid listings went from six to more than 70. The price of a 30-day job listing ranges from $49 for a small nonprofit to $199 for a for-profit business. Those rates are nearly half the prices charged by some national job boards.

Prichard says people often approach him to thank him personally for a great job found on Mac’s List. Sam Chase, Nick Fish’s former chief-of-staff, was one. “It is a great service,” commented Chase, who found on Mac’s List his current job directing the Coalition of Community Health Clinics.

The steady growth of Mac’s List has Prichard confident that the goal of doubling Mac’s List revenues in a year will be met.

“But it’s also about karma,” he says. “I really do enjoy helping people and always have. The more information I share and the more I give, the more I get back.”



 

More Articles

The short list: Holiday habits of six Oregon CEOs

The Latest
Thursday, December 11, 2014
121214-xmaslist1BY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask business and nonprofit leaders how they survive the season.


Read more...

Top stories in 2014

The Latest
Thursday, December 18, 2014
10-listthumb

2014 was a year of wild contradictions, fast-paced growth and unexpected revelations.


Read more...

Dan and Louis Oyster Bar opens up to a changing neighborhood

The Latest
Thursday, December 11, 2014
121114-oystervidBy MEGHAN NOLT

VIDEO: Revamping a Classic — an iconic eatery stays relevant in a changing marketplace.


Read more...

The short list: 4 companies engaged in a battle of the paddles

The Latest
Thursday, December 04, 2014
pingpongthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Nothing says startup culture like a ping pong table in the office, lounge or lobby.


Read more...

Corner Office: Timothy Mitchell

January-Powerbook 2015
Saturday, December 13, 2014

A look-in on the life of Norris & Stevens' president, plus an abridged Powerlist for the best commercial real estate firms.


Read more...

4 married couples who work together

The Latest
Thursday, January 22, 2015
IMG 0020BY JACOB PALMER | OB DIGITAL NEWS EDITOR

They say maintaining a healthy marriage takes work. So does running a business with your spouse.


Read more...

Editor's Letter: Power Play

January-Powerbook 2015
Thursday, December 11, 2014

There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS