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|Articles - December 2011|
|Tuesday, November 15, 2011|
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According to a recent survey of Mac’s List subscribers, about 20% reside outside of Oregon, but find the list to be a more accurate reflection of the employment scene here than large national jobsboards, such as Monster.com.
“I think hyperlocal is the way everything’s going,” says Hammill. “A lot of big sites don’t do a very good job of that, even when they try. Something like what we’re doing is local from the ground up.”
Prichard’s extensive resume includes stints in city and state government (communications director for Earl Blumenauer’s 1992 run for mayor and speechwriter for Gov. John Kitzhaber during his first term as governor), and work for social agencies and philanthropies. He says Mac’s List grew out of his desire to stay in touch with former colleagues in Salem and Portland and to provide helpful information. As was the case in 2001 when he first started emailing job postings to friends, Mac’s List is a reflection of Prichard’s own areas of interest and expertise.
“Our niche has evolved,” he says. “Originally it was largely communications, but our listings for the past year show we’re heavily represented in the nonprofit, Oregon foundation and public agency sectors. That’s where our relationships are.”
The list, informally known as Mac’s List since its inception, became a weekly newsletter in October 2008. “It went viral,” says Prichard. Subscribers numbered about 100 at the beginning. Three years later there are 8,500 subscribers, with the addition of about 45 to 75 new subscribers every week.
In October 2010 Mac’s List went from being a completely free service to charging employers for job postings, just to recover costs. In a year, paid listings went from six to more than 70. The price of a 30-day job listing ranges from $49 for a small nonprofit to $199 for a for-profit business. Those rates are nearly half the prices charged by some national job boards.
Prichard says people often approach him to thank him personally for a great job found on Mac’s List. Sam Chase, Nick Fish’s former chief-of-staff, was one. “It is a great service,” commented Chase, who found on Mac’s List his current job directing the Coalition of Community Health Clinics.
The steady growth of Mac’s List has Prichard confident that the goal of doubling Mac’s List revenues in a year will be met.
“But it’s also about karma,” he says. “I really do enjoy helping people and always have. The more information I share and the more I give, the more I get back.”
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Thursday, May 29, 2014
BY KIM MOORE
Transportation accounts for the second-largest source of greenhouse gases in the U.S. (28% in 2012), and the use of renewable fuels, such as biodiesel and ethanol, is booming in light of state and national programs to make transportation fuels cleaner.
Friday, June 13, 2014
BY CLIFF HOCKLEY | OB GUEST BLOGGER
This article summarizes the key considerations a building owner must keep in mind when thinking about leasing to a medical marijuana dispensary.
Thursday, June 19, 2014
BY MONICA ENAND | GUEST CONTRIBUTOR
Nine tips for building habits among employees to respond when needed.
Thursday, May 29, 2014
How serious a problem is climate change? Readers want to have their cake and eat it, too.
Friday, July 18, 2014
BY JASON NORRIS | OB GUEST CONTRIBUTOR
Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
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