Sponsored by Oregon Business

Mac's List of job postings grows

| Print |  Email
Articles - December 2011
Tuesday, November 15, 2011
1211_MacsList_02
Mac Prichard plans to double Mac’s List revenues in a year.
// Photo by Alexandra Shyshkina

According to a recent survey of Mac’s List subscribers, about 20% reside outside of Oregon, but find the list to be a more accurate reflection of the employment scene here than large national jobsboards, such as Monster.com.

“I think hyperlocal is the way everything’s going,” says Hammill. “A lot of big sites don’t do a very good job of that, even when they try. Something like what we’re doing is local from the ground up.”

Prichard’s extensive resume includes stints in city and state government (communications director for Earl Blumenauer’s 1992 run for mayor and speechwriter for Gov. John Kitzhaber during his first term as governor), and work for social agencies and philanthropies. He says Mac’s List grew out of his desire to stay in touch with former colleagues in Salem and Portland and to provide helpful information. As was the case in 2001 when he first started emailing job postings to friends, Mac’s List is a reflection of Prichard’s own areas of interest and expertise.

“Our niche has evolved,” he says. “Originally it was largely communications, but our listings for the past year show we’re heavily represented in the nonprofit, Oregon foundation and public agency sectors. That’s where our relationships are.”

The list, informally known as Mac’s List since its inception, became a weekly newsletter in October 2008. “It went viral,” says Prichard. Subscribers numbered about 100 at the beginning. Three years later there are 8,500 subscribers, with the addition of about 45 to 75 new subscribers every week.

In October 2010 Mac’s List went from being a completely free service to charging employers for job postings, just to recover costs. In a year, paid listings went from six to more than 70. The price of a 30-day job listing ranges from $49 for a small nonprofit to $199 for a for-profit business. Those rates are nearly half the prices charged by some national job boards.

Prichard says people often approach him to thank him personally for a great job found on Mac’s List. Sam Chase, Nick Fish’s former chief-of-staff, was one. “It is a great service,” commented Chase, who found on Mac’s List his current job directing the Coalition of Community Health Clinics.

The steady growth of Mac’s List has Prichard confident that the goal of doubling Mac’s List revenues in a year will be met.

“But it’s also about karma,” he says. “I really do enjoy helping people and always have. The more information I share and the more I give, the more I get back.”



 

More Articles

How Oregon will survive the loss of Hanjin

March 2015
Friday, February 20, 2015
BY JOE CORTRIGHT | OB CONTRIBUTOR

"Shipping containers to Portland is like waiting for a bus that travels once a day."


Read more...

Grassroots movement pursues carbon bills

News
Tuesday, February 24, 2015
eventthumbBY KIM MOORE | OB RESEARCH EDITOR

A partnership of a grassroots environmental organization and a youth group is striving to build community and business support for carbon price legislation.


Read more...

100 Best: The Power of the Worker

March 2015
Wednesday, February 25, 2015
BY KIM MOORE | OB RESEARCH EDITOR
AND AMY MILSHTEIN | OB CONTRIBUTOR

Technology is empowering people like never before and transforming how employees interact in the workplace. How can companies attract and keep staff engaged in this rapidly changing world?


Read more...

Banking Perspective

April 2015
Thursday, March 26, 2015
BY KIM MOORE

A conversation with Craig Wanichek, president and CEO of Summit Bank.


Read more...

Power Players

April 2015
Friday, March 27, 2015
BY ROBERT MULLIN

A new energy-sharing agreement sparks concerns about independence and collaboration in the region's utility industry.


Read more...

Car Talk

April 2015
Thursday, March 26, 2015
BY LINDA BAKER

Everyone knows cell phones and driving are a lethal combination. The risk is especially high for teenage drivers, whose delusions of immortality pose such a threat to us all. Enforcement alas, remains feeble; more promising are pedagogical approaches aimed at getting people to focus on the road, not their devices.


Read more...

Party Like It’s 1999

Contributed Blogs
Wednesday, February 25, 2015
pets-com-sock-puppetBY JASON NORRIS, CFA | OB GUEST BLOGGER

Pets.com, GeoCities, eToys, and WorldCom … blasts-from-the-past that all signify the late 1990s Internet bubble. Yet we believe the dynamics of the market, specifically in technology stocks, are much different today than it was during the late 1990s.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS