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|Articles - December 2011|
|Tuesday, November 15, 2011|
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By Susan Hauser
“Do you get Mac’s List?”
According to the eponymous Mac, Mac Prichard, that simple question repeated myriad times turned an email list among friends into a thriving niche resource for job hunters in Oregon.
Mac’s List, now a weekly newsletter of job postings that goes to nearly 9,000 subscribers, and a website with 36,000 visitors a month — not to mention a Facebook page and a Twitter account — recently graduated from a sideline to a business with a life of its own. Prichard, who owns Prichard Communications, a Portland public relations and social media agency, recently augmented his staff of five to include one person whose duties revolve solely around Mac’s List.
“We’re making a tiny profit,” says Prichard, who estimates that Mac’s List revenues from job postings and ads account for about 10% of the agency’s income, “but by investing now we’re going to do even better down the road.”
Carol Rossio in late August became Mac’s List’s first full-time sales and advertising director. Prichard is assisted in other Mac’s List duties by Stephen Hammill, new media editor for Prichard Communications.
Both Rossio and Hammill found their jobs on Mac’s List.
Rossio says she introduced herself to Prichard after she heard him speak at a Public Relations Society of America conference. About a month later she saw her current job posted on Mac’s List, to which she subscribed.
“I applied the first day it was posted,” says Rossio, whose job is to line up potential job posters and advertisers for the list. “It was a perfect fit.”
Hammill was working as an online media producer in Tampa, Fla., when he got the urge to relocate to Oregon. “I was asking people what were some good local job resource guides for Portland and the region,” he says. “Three or four people said, ‘You need to be following Mac’s List,’ so I subscribed to the newsletter.” He spotted the job opening at Prichard Communications and joined the agency in November 2010.
Wednesday, September 30, 2015
BY LINDA BAKER | EDITOR
The media coverage about Pope Francis must have put me in a Biblical frame of mind. Because after touring the latest phase of the South Waterfront development, a mind boggling 1.5 million square feet of office and retail space that will spring up north of the aerial tram over the next few years, I couldn’t stop thinking about the massive project as a modern day creation story.
Thursday, September 24, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Oregon's population is booming, and so are rental costs.
Wednesday, August 26, 2015
BY KIM MOORE AND LINDA BAKER
Child care in Oregon is expensive and hard to find. We delved into the numbers and talked to a few executives and managers about day care costs, accessibility and work-life balance.
Monday, September 28, 2015
BY BEN DEJARNETTE
Controversial track star Nick Symmonds is leveraging his celebrity to grow a performance chewing-gum brand. Fans hail his marketing ploys as genius. Critics dub them shameless.
Tuesday, September 15, 2015
BY LINDA BAKER
The 2016 presidential election is shaping up to be the year of the outsider, with Bernie Sanders and Donald Trump capturing leads in the polls and the headlines. In Portland, Wheeler vs. Hales is bucking the outlier trend.
Wednesday, August 19, 2015
BY LINDA WESTON
In 1996, after a 17-year career in the destination marketing industry, where I gained national standing as the CEO of the Convention & Visitors Association of Lane County, I was recruited by the founders of a new professional basketball league for women. The American Basketball League (ABL) hoped to leverage the success of the 1996 USA women’s national team at the Atlanta Olympics — much like USA Soccer is now leveraging the U.S. Women’s National Team’s victory in the World Cup. The ABL wanted a team in Portland, and they wanted me to be its general manager.
Wednesday, August 19, 2015
BY GARY THILL | PHOTOS BY JASON E. KAPLAN
A storied institution climbs down from the ivory tower.
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