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|Articles - December 2011|
|Tuesday, November 15, 2011|
Page 1 of 2
By Susan Hauser
“Do you get Mac’s List?”
According to the eponymous Mac, Mac Prichard, that simple question repeated myriad times turned an email list among friends into a thriving niche resource for job hunters in Oregon.
Mac’s List, now a weekly newsletter of job postings that goes to nearly 9,000 subscribers, and a website with 36,000 visitors a month — not to mention a Facebook page and a Twitter account — recently graduated from a sideline to a business with a life of its own. Prichard, who owns Prichard Communications, a Portland public relations and social media agency, recently augmented his staff of five to include one person whose duties revolve solely around Mac’s List.
“We’re making a tiny profit,” says Prichard, who estimates that Mac’s List revenues from job postings and ads account for about 10% of the agency’s income, “but by investing now we’re going to do even better down the road.”
Carol Rossio in late August became Mac’s List’s first full-time sales and advertising director. Prichard is assisted in other Mac’s List duties by Stephen Hammill, new media editor for Prichard Communications.
Both Rossio and Hammill found their jobs on Mac’s List.
Rossio says she introduced herself to Prichard after she heard him speak at a Public Relations Society of America conference. About a month later she saw her current job posted on Mac’s List, to which she subscribed.
“I applied the first day it was posted,” says Rossio, whose job is to line up potential job posters and advertisers for the list. “It was a perfect fit.”
Hammill was working as an online media producer in Tampa, Fla., when he got the urge to relocate to Oregon. “I was asking people what were some good local job resource guides for Portland and the region,” he says. “Three or four people said, ‘You need to be following Mac’s List,’ so I subscribed to the newsletter.” He spotted the job opening at Prichard Communications and joined the agency in November 2010.
Monday, July 14, 2014
BY TERRY "STARBUCKER" ST. MARIE
I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.
Thursday, May 29, 2014
I was in a rut. A few months ago, I was at my desk trying to come up with cover story ideas for our June “green” issue. But I was stuck on a concept that is a bit too tried and true in the magazine business.
Thursday, June 26, 2014
BY ERIC FRUTS | OB BLOGGER
Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?
Thursday, May 29, 2014
BY JESSICA RIDGWAY
Brad Baker, CEO and co-founder of Works Electric, is a good husband. His wife, an OHSU employee, sought a more efficient way to commute up Marquam “Pill” Hill, so she asked Baker to build a transportation solution.
Friday, June 27, 2014
BY JASON NORRIS | OB BLOGGER
Over the last several months we have seen a wave of cross-border acquisitions, primarily U.S.-based companies looking to purchase non-U.S.-based companies. There are a few reasons for this, but the main culprit is the U.S. corporate tax system. The United States has one of the highest corporate tax rates in the world.
Wednesday, July 09, 2014
BY LINDA BAKER | OB EDITOR
Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.
Tuesday, May 27, 2014
Oregon is known for its green-minded citizens, and many workers are attracted to firms and organizations that practice green, not just pay lip service to it.
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