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|Articles - December 2011|
|Tuesday, November 15, 2011|
Page 1 of 2
By Susan Hauser
“Do you get Mac’s List?”
According to the eponymous Mac, Mac Prichard, that simple question repeated myriad times turned an email list among friends into a thriving niche resource for job hunters in Oregon.
Mac’s List, now a weekly newsletter of job postings that goes to nearly 9,000 subscribers, and a website with 36,000 visitors a month — not to mention a Facebook page and a Twitter account — recently graduated from a sideline to a business with a life of its own. Prichard, who owns Prichard Communications, a Portland public relations and social media agency, recently augmented his staff of five to include one person whose duties revolve solely around Mac’s List.
“We’re making a tiny profit,” says Prichard, who estimates that Mac’s List revenues from job postings and ads account for about 10% of the agency’s income, “but by investing now we’re going to do even better down the road.”
Carol Rossio in late August became Mac’s List’s first full-time sales and advertising director. Prichard is assisted in other Mac’s List duties by Stephen Hammill, new media editor for Prichard Communications.
Both Rossio and Hammill found their jobs on Mac’s List.
Rossio says she introduced herself to Prichard after she heard him speak at a Public Relations Society of America conference. About a month later she saw her current job posted on Mac’s List, to which she subscribed.
“I applied the first day it was posted,” says Rossio, whose job is to line up potential job posters and advertisers for the list. “It was a perfect fit.”
Hammill was working as an online media producer in Tampa, Fla., when he got the urge to relocate to Oregon. “I was asking people what were some good local job resource guides for Portland and the region,” he says. “Three or four people said, ‘You need to be following Mac’s List,’ so I subscribed to the newsletter.” He spotted the job opening at Prichard Communications and joined the agency in November 2010.
Thursday, March 06, 2014
BY HANNAH WALLACE | OB BLOGGER
The founder of Pacific Foods talks about why his company has flown under the radar in Oregon, how saving a family-run chicken hatchery has helped his bottom line and why he thinks organic food is anything but elitist.
Tuesday, January 21, 2014
Today the real estate cycle is on the move. For those who want cheap entertainment, there is no shortage of holes in the ground (with modern-day steam shovels) to peer into. So bring your lunch and watch the city grow.
Thursday, January 16, 2014
BY JOE ROJAS-BURKE | OB BLOGGER
An economic study of emergency room utilization in Oregon set off a thundering media stampede earlier this month. I was struck by the cut-and-paste sameness of much of the reporting and how awfully little it had to say about the untreated wound that is causing all the pain: the hole in our healthcare system where a robust primary care infrastructure should be.
Thursday, January 23, 2014
BY ERIC FRUITS | OB BLOGGER
Oregon’s minimum wage workers rang in the New Year with a raise. At $9.10 an hour, the state now has the second highest minimum wage in the country.
Thursday, February 13, 2014
BY JASON NORRIS | GUEST CONTRIBUTOR
Investor returns in January usually predict what the returns will be for the entire year. The Seahawks win may offset this calendar trend.
Tuesday, January 21, 2014
Hood River company MTMCare manages medications for eligible Medicare clients.
Tuesday, February 25, 2014
BY JESSICA RIDGWAY
A self-proclaimed “chile head,” John Ford “grows, eats and does everything spicy.”
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