Home Back Issues December 2011 Biodegradable diaper company expands

Biodegradable diaper company expands

| Print |  Email
Articles - December 2011
Tuesday, November 15, 2011

 

By Linda Baker

1211_gNappiesSix years after launching gDiapers, a privately held Portland company that manufactures reusable and biodegradable diaper products, co-founders Jason and Kim Graham-Nye are expanding to the United Kingdom with a new brand, gNappies.

Setting up shop in Great Britain, where “the markets are more sustainable than the U.S.,” was a logical next step, says chief executive Jason Graham-Nye. Many local governments in the U.K. give families who use reusable diapers a subsidy of about $100 annually, based on the fact that it costs about $400 per baby to manage the solid-waste problems created by disposable diapers.

The U.K. expansion marks the second international development for the Graham-Nyes, who emigrated from Australia so they could build gDiapers in a country that valued entrepreneurship, Graham-Nye says. Today gDiapers, which employs 18 people at its Portland headquarters, is growing 65% annually.

In the U.K., the company is selling its products, including fashion coordinated diapers and tops, through Amazon.com.uk. “Starting online rather than in physical stores as we did in the U.S. is lower cost, more profitable and ties neatly with online marketing and social media efforts,” Graham-Nye says.

Graham-Nye praised the U.K.’s “wonderfully efficient distribution system” and said the country’s eco-friendly incentives are in sync with gDiapers’ family-friendly workplace practices in Portland, which include four weeks’ paid vacation and an on-site day care serving 75 children of employees and families in the neighborhood.

With a soft launch in France, a third gDiapers expansion is also under way. But Graham-Nye is proceeding cautiously.  “There’s strong demand in England. We don’t want to spread ourselves too thin.”

 

More Articles

Who said we should sell in May?

Contributed Blogs
Friday, July 18, 2014
BullMarketBY JASON NORRIS | OB GUEST CONTRIBUTOR

Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”


Read more...

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

Podcast: Interview with Steve Balzac

Contributed Blogs
Tuesday, August 19, 2014

082014BalzacBY TOM COX | OB BLOGGER

Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."


Read more...

The Scott Kveton affair

News
Wednesday, July 09, 2014
ScottKvetonBY LINDA BAKER | OB EDITOR

Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.


Read more...

Shipping News

September 2014
Tuesday, August 26, 2014
BY JENNIFER MARGULIS

In 2012 The Dalles, a city of some 14,400 located 75 miles east of Portland and often seen as the poor cousin to adjacent Hood River, completed a massive project to revitalize its dock.


Read more...

Back to School

September 2014
Wednesday, August 27, 2014
BY LEE VAN DER VOO

By now we’ve all read the headlines: Starbucks is giving away free degrees. Except it isn’t.


Read more...

Video: The 100 Best Survey

News
Thursday, August 28, 2014

100-best-logo-2015 500pxw-1OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS