Sponsored by George Fox University
Home Back Issues December 2011 Biodegradable diaper company expands

Biodegradable diaper company expands

| Print |  Email
Articles - December 2011
Tuesday, November 15, 2011

 

By Linda Baker

1211_gNappiesSix years after launching gDiapers, a privately held Portland company that manufactures reusable and biodegradable diaper products, co-founders Jason and Kim Graham-Nye are expanding to the United Kingdom with a new brand, gNappies.

Setting up shop in Great Britain, where “the markets are more sustainable than the U.S.,” was a logical next step, says chief executive Jason Graham-Nye. Many local governments in the U.K. give families who use reusable diapers a subsidy of about $100 annually, based on the fact that it costs about $400 per baby to manage the solid-waste problems created by disposable diapers.

The U.K. expansion marks the second international development for the Graham-Nyes, who emigrated from Australia so they could build gDiapers in a country that valued entrepreneurship, Graham-Nye says. Today gDiapers, which employs 18 people at its Portland headquarters, is growing 65% annually.

In the U.K., the company is selling its products, including fashion coordinated diapers and tops, through Amazon.com.uk. “Starting online rather than in physical stores as we did in the U.S. is lower cost, more profitable and ties neatly with online marketing and social media efforts,” Graham-Nye says.

Graham-Nye praised the U.K.’s “wonderfully efficient distribution system” and said the country’s eco-friendly incentives are in sync with gDiapers’ family-friendly workplace practices in Portland, which include four weeks’ paid vacation and an on-site day care serving 75 children of employees and families in the neighborhood.

With a soft launch in France, a third gDiapers expansion is also under way. But Graham-Nye is proceeding cautiously.  “There’s strong demand in England. We don’t want to spread ourselves too thin.”

 

More Articles

Updated: Disrupting innovation

News
Tuesday, July 08, 2014
070814 thumb disputive-innovationBY LINDA BAKER  | OB EDITOR

The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation  — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment. 

Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.


Read more...

Attack of the Robin Sages

Contributed Blogs
Monday, July 07, 2014
070714 thumb linkedinfakesBY TOM COX | OB BLOGGER

Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.


Read more...

OB Video: Oregon MESA

News
Thursday, June 26, 2014

ThumbOregon Business hosts an informal roundtable discussion about the Oregon MESA (Mathematics, Engineering, Science Achievement) program.


Read more...

Why I became an Oregon angel investor

Guest Blog
Monday, July 14, 2014
AngelInvestBY TERRY "STARBUCKER" ST. MARIE

I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.


Read more...

Portland: Where young people go to work?

News
Friday, June 06, 2014
UntitledBY KATIE AUSBURGER | OB GUEST CONTRIBUTOR

How to build a hipster-friendly work environment.


Read more...

South Waterfront's revenge

News
Thursday, July 24, 2014
MoodyAveBY LINDA BAKER | OB EDITOR

Remember the naysayers?  Those who called the South Waterfront aerial tram a boondoggle?  Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?


Read more...

Creating a culture of compliance

Business tips
Thursday, June 19, 2014
DataBY MONICA ENAND | GUEST CONTRIBUTOR

Nine tips for building habits among employees to respond when needed.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS