Home Back Issues December 2011 Biodegradable diaper company expands

Biodegradable diaper company expands

| Print |  Email
Articles - December 2011
Tuesday, November 15, 2011

 

By Linda Baker

1211_gNappiesSix years after launching gDiapers, a privately held Portland company that manufactures reusable and biodegradable diaper products, co-founders Jason and Kim Graham-Nye are expanding to the United Kingdom with a new brand, gNappies.

Setting up shop in Great Britain, where “the markets are more sustainable than the U.S.,” was a logical next step, says chief executive Jason Graham-Nye. Many local governments in the U.K. give families who use reusable diapers a subsidy of about $100 annually, based on the fact that it costs about $400 per baby to manage the solid-waste problems created by disposable diapers.

The U.K. expansion marks the second international development for the Graham-Nyes, who emigrated from Australia so they could build gDiapers in a country that valued entrepreneurship, Graham-Nye says. Today gDiapers, which employs 18 people at its Portland headquarters, is growing 65% annually.

In the U.K., the company is selling its products, including fashion coordinated diapers and tops, through Amazon.com.uk. “Starting online rather than in physical stores as we did in the U.S. is lower cost, more profitable and ties neatly with online marketing and social media efforts,” Graham-Nye says.

Graham-Nye praised the U.K.’s “wonderfully efficient distribution system” and said the country’s eco-friendly incentives are in sync with gDiapers’ family-friendly workplace practices in Portland, which include four weeks’ paid vacation and an on-site day care serving 75 children of employees and families in the neighborhood.

With a soft launch in France, a third gDiapers expansion is also under way. But Graham-Nye is proceeding cautiously.  “There’s strong demand in England. We don’t want to spread ourselves too thin.”

 

More Articles

The 100 Best Nonprofits to Work for in Oregon 2014

October 2014
Thursday, September 25, 2014
14BY KIM MOORE

Proud, diverse and underpaid.

Pride in their organizations’ mission, fairness in the treatment of women and ethnic minorities, flexible work schedules — these are just a handful of workplace characteristics that employees of this year’s 100 Best Nonprofits appreciate about their organizations.


Read more...

Fast Food Slows Down

September 2014
Tuesday, August 26, 2014
BY KIM MOORE

The ubiquitous fast-food restaurant may be on the decline.


Read more...

Back to School

September 2014
Wednesday, August 27, 2014
BY LEE VAN DER VOO

By now we’ve all read the headlines: Starbucks is giving away free degrees. Except it isn’t.


Read more...

Startup or Grow Up?

September 2014
Tuesday, August 26, 2014
BY JON BELL

Startup culture is all the rage. Is there a downside?


Read more...

Gone Fishing

October 2014
Thursday, September 25, 2014
BY LORI TOBIAS

Business has been good to Laura Anderson, leading some to suggest she must be awfully lucky to find such success in a business notorious for failure. But luck’s had little to do with it.


Read more...

Innovation: a critique

News
Wednesday, October 08, 2014
1008 innovation thumbBY LINDA BAKER | OB EDITOR

A Design Week panel discussion raises questions about how innovative we really are.


Read more...

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS