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|Articles - December 2011|
|Tuesday, November 15, 2011|
By Amanda Waldroupe
When the chickens came home to roost, so did the urban farm store business.
City policies allowing backyard chicken keeping, a backlash against globalization and people’s interest in living more sustainably are driving the creation of the new niche business, which Kristl Bridge, co-owner of the 6-month-old Portland Homestead Supply Co., says fits “somewhere between a feed store and a hardware store.”
At least six Portland urban farm stores and one in Eugene have opened in the last three years, offering a diverse array of products — everything from canning supplies, cider presses and meat grinders to how-to books and baby chicks — to meet the demands and interests of urban homesteaders. Bridge's store also has a bike-powered grain grinder for those seeking to grind their own flour and simultaneously burn calories.
Many of the stores also offer how-to classes teaching people a skill and how to use related equipment, which helps increase sales. “We’ve had a lot of people come in who are doing their own home preserves and need supplies,” Bridge says.
Also crucial to attracting a wide customer base and making homesteading accessible to newbies is selling products in small quantities. It also helps shorten any seasonal dips in sales. “Everything is scaled to the backyard and home kitchen,” says Robert Litt, owner of Portland’s 2-year old Urban Farm Store.
Stores like Bridge's or Litt’s are too new to identify revenue or profit trends. But “all indications point toward long-term success,” says Bill Bezuk, owner of 18-month-old Eugene Backyard Farmer.
But Bezuk and Litt worry whether this generation’s version of the back-to-the-land movement is here to stay. “Chickens are extremely popular right now,” Bezuk says. “But what is going to be the next big thing?”
The answer to Bezuk’s question may determine whether urban farm stores spread. Litt and Bezuk both say they’d like to open new stores in other parts of Oregon if there are enough do-it-yourselfers out there. But, “I can’t see it exploding at the rate it is now,” Litt says.
Being flexible and nimble with store inventory and customer’s interests may prove key. Portland Homestead Supply recently ordered charcuterie supplies because hunters came in looking for supplies to make venison sausage. “You have to be prepared for everything,” Bridge says.
Thursday, May 29, 2014
BY JON BELL
A new generation of outdoor apparel companies targets the young and the urban.
Thursday, May 29, 2014
BY JESSICA RIDGWAY
Brad Baker, CEO and co-founder of Works Electric, is a good husband. His wife, an OHSU employee, sought a more efficient way to commute up Marquam “Pill” Hill, so she asked Baker to build a transportation solution.
Thursday, June 26, 2014
BY ERIC FRUTS | OB BLOGGER
Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?
Thursday, June 26, 2014
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Friday, May 30, 2014
Watch the 2014 100 Best Green Companies keynote speech by Eric Friedenwald-Fishman.
Tuesday, May 27, 2014
Oregon is known for its green-minded citizens, and many workers are attracted to firms and organizations that practice green, not just pay lip service to it.
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