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|Articles - December 2011|
|Tuesday, November 15, 2011|
By Amanda Waldroupe
When the chickens came home to roost, so did the urban farm store business.
City policies allowing backyard chicken keeping, a backlash against globalization and people’s interest in living more sustainably are driving the creation of the new niche business, which Kristl Bridge, co-owner of the 6-month-old Portland Homestead Supply Co., says fits “somewhere between a feed store and a hardware store.”
At least six Portland urban farm stores and one in Eugene have opened in the last three years, offering a diverse array of products — everything from canning supplies, cider presses and meat grinders to how-to books and baby chicks — to meet the demands and interests of urban homesteaders. Bridge's store also has a bike-powered grain grinder for those seeking to grind their own flour and simultaneously burn calories.
Many of the stores also offer how-to classes teaching people a skill and how to use related equipment, which helps increase sales. “We’ve had a lot of people come in who are doing their own home preserves and need supplies,” Bridge says.
Also crucial to attracting a wide customer base and making homesteading accessible to newbies is selling products in small quantities. It also helps shorten any seasonal dips in sales. “Everything is scaled to the backyard and home kitchen,” says Robert Litt, owner of Portland’s 2-year old Urban Farm Store.
Stores like Bridge's or Litt’s are too new to identify revenue or profit trends. But “all indications point toward long-term success,” says Bill Bezuk, owner of 18-month-old Eugene Backyard Farmer.
But Bezuk and Litt worry whether this generation’s version of the back-to-the-land movement is here to stay. “Chickens are extremely popular right now,” Bezuk says. “But what is going to be the next big thing?”
The answer to Bezuk’s question may determine whether urban farm stores spread. Litt and Bezuk both say they’d like to open new stores in other parts of Oregon if there are enough do-it-yourselfers out there. But, “I can’t see it exploding at the rate it is now,” Litt says.
Being flexible and nimble with store inventory and customer’s interests may prove key. Portland Homestead Supply recently ordered charcuterie supplies because hunters came in looking for supplies to make venison sausage. “You have to be prepared for everything,” Bridge says.
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan
Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.
Wednesday, February 25, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Friday, February 20, 2015
BY JOE CORTRIGHT | OB CONTRIBUTOR
"Shipping containers to Portland is like waiting for a bus that travels once a day."
Friday, March 06, 2015
BY JEFF DELKIN | OP-ED CONTRIBUTOR
As a local business owner, I believe it’s important to build our economy on a platform of conservation values.
Friday, March 20, 2015
BY OB STAFF
Join us to celebrate and network with Oregon’s best green workplaces!
Friday, March 27, 2015
BY AMY MILSHTEIN
As baby boomers sell their businesses, too many forget the all-important succession plan.
Friday, February 27, 2015
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