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|Articles - December 2011|
|Tuesday, November 15, 2011|
By Amanda Waldroupe
When the chickens came home to roost, so did the urban farm store business.
City policies allowing backyard chicken keeping, a backlash against globalization and people’s interest in living more sustainably are driving the creation of the new niche business, which Kristl Bridge, co-owner of the 6-month-old Portland Homestead Supply Co., says fits “somewhere between a feed store and a hardware store.”
At least six Portland urban farm stores and one in Eugene have opened in the last three years, offering a diverse array of products — everything from canning supplies, cider presses and meat grinders to how-to books and baby chicks — to meet the demands and interests of urban homesteaders. Bridge's store also has a bike-powered grain grinder for those seeking to grind their own flour and simultaneously burn calories.
Many of the stores also offer how-to classes teaching people a skill and how to use related equipment, which helps increase sales. “We’ve had a lot of people come in who are doing their own home preserves and need supplies,” Bridge says.
Also crucial to attracting a wide customer base and making homesteading accessible to newbies is selling products in small quantities. It also helps shorten any seasonal dips in sales. “Everything is scaled to the backyard and home kitchen,” says Robert Litt, owner of Portland’s 2-year old Urban Farm Store.
Stores like Bridge's or Litt’s are too new to identify revenue or profit trends. But “all indications point toward long-term success,” says Bill Bezuk, owner of 18-month-old Eugene Backyard Farmer.
But Bezuk and Litt worry whether this generation’s version of the back-to-the-land movement is here to stay. “Chickens are extremely popular right now,” Bezuk says. “But what is going to be the next big thing?”
The answer to Bezuk’s question may determine whether urban farm stores spread. Litt and Bezuk both say they’d like to open new stores in other parts of Oregon if there are enough do-it-yourselfers out there. But, “I can’t see it exploding at the rate it is now,” Litt says.
Being flexible and nimble with store inventory and customer’s interests may prove key. Portland Homestead Supply recently ordered charcuterie supplies because hunters came in looking for supplies to make venison sausage. “You have to be prepared for everything,” Bridge says.
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Janice Levenhagen-Seeley reprograms tech.
Monday, August 18, 2014
Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.
Tuesday, August 26, 2014
BY LINDA BAKER
David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
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Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
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BY TERRY "STARBUCKER" ST. MARIE
I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.
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