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|Articles - December 2011|
|Tuesday, November 15, 2011|
Page 2 of 2
The growth potential of the handcrafted soap market has brought larger companies into the mix. And that, not competition from other small soapmakers, is where the real threat to this burgeoning industry lies, according to Tim Ledford of SLAB Handcrafted Soaps in Salem. “When large companies come in and buy smaller companies, they can dilute the brand and the organic and natural concepts.” If these companies sell inferior mass-produced products as handmade, he continues, they can turn customers off from real handcrafted soaps. To combat this influence, Fiesel, Ledford, Futoran and Gale continue to connect with customers and demonstrate the benefits of their products.
They also continue to look toward the future, refining their recipes and responding to consumer demand. Fiesel recently introduced vegetable oil–based soaps to her line of tallow and goat’s milk soaps as a result of consumer demand. Ledford, who has added two employees to his operation, will soon be moving to a larger production facility so he can keep up with his customers. He predicts the handcrafted soap industry will follow in the footsteps of microbreweries, creating a market that can withstand pressures from large corporations and continue to grow through innovation and creativity. And creativity is the hallmark of soapmakers, says Fiesel.
“There are a lot of creative avenues you can employ in trying to pursue that perfect bar,” she says. “It is a never-ending quest for the best.”
Tuesday, August 26, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Wednesday, July 09, 2014
BY LINDA BAKER | OB EDITOR
Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.
Monday, August 25, 2014
BY JASON NORRIS | OB GUEST BLOGGER
Ferguson Wellman’s investment views on the economy and capital markets.
Friday, August 22, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
When business intersects with family, a host of situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.
Wednesday, August 27, 2014
Tom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.
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Vigilant enters a New Year with a new president.
How George Fox has become one of Oregon's largest private universities.
Forest Grove sees growth in the burgeoning food and beverage scene.
Lane Powell Shareholder William T. Patton has been appointed to the board of directors for Cascade AIDS Project, an organization that provides educational services and outreach to thousands of Oregonians living with HIV/AIDS.
Fifty-one Lane Powell lawyers were recently selected by their peers for inclusion in The Best Lawyers in America® (Best Lawyers) 2015; of those selected, 23 lawyers are from the Firm’s office in Portland, Oregon.
Barran Liebman is proud to announce that Andrew Schpak, a Partner of the firm, has been named Chair of the American Bar Association’s Young Lawyers Division for the 2014-2015 bar year.