|Artisan soap's sudsy success||| Print ||
|Articles - December 2011|
Page 2 of 2
The growth potential of the handcrafted soap market has brought larger companies into the mix. And that, not competition from other small soapmakers, is where the real threat to this burgeoning industry lies, according to Tim Ledford of SLAB Handcrafted Soaps in Salem. “When large companies come in and buy smaller companies, they can dilute the brand and the organic and natural concepts.” If these companies sell inferior mass-produced products as handmade, he continues, they can turn customers off from real handcrafted soaps. To combat this influence, Fiesel, Ledford, Futoran and Gale continue to connect with customers and demonstrate the benefits of their products.
They also continue to look toward the future, refining their recipes and responding to consumer demand. Fiesel recently introduced vegetable oil–based soaps to her line of tallow and goat’s milk soaps as a result of consumer demand. Ledford, who has added two employees to his operation, will soon be moving to a larger production facility so he can keep up with his customers. He predicts the handcrafted soap industry will follow in the footsteps of microbreweries, creating a market that can withstand pressures from large corporations and continue to grow through innovation and creativity. And creativity is the hallmark of soapmakers, says Fiesel.
“There are a lot of creative avenues you can employ in trying to pursue that perfect bar,” she says. “It is a never-ending quest for the best.”
|Yahoo buying Tumblr|
|Researchers map American 'food genome'|
|More severe weather expected in Midwest|
|Powerball jackpot hits new record|
|5.1-magnitude quake hits eastern Canada|
|How a Seattle school launched Bill Gates career|
|Windows Phone surpasses Blackberry|
|Will this startup succeed?|
|The STEM shortage|
|Combined Transport keeps on trucking|
|Farm futures: private equity goes organic|
|Food cart owner Nong balances life, work and play|
|Celly launches its DIY network|
|What is driving the cost of health care? |
Oregon Business magazine's 5th annual
100 Best Green Companies to Work For in Oregon
Wednesday, May 29, 2013
From Oregon Translational Research and Development Institute: OTRADI today announced its plans to open and operate a 13,000 square-foot multi-tenant bioscience complex in the Willamette Wharf building at 4640 SW Macadam Avenue. Slated to be complete in spring 2013, the OTRADI Bioscience Incubator (OBI) will house up to six companies.
MEDIAmerica, publisher of Oregon Business and Oregon Home magazines, announces a new retail website: HalfOffOregon.com. The website offers lodging, dining, recreation and many other items at half off their regular cost.
As you probably know by now, The Vernon Company is a national leader in the promotional products industry with annual sales of over $60 million. We are a family owned business, led by the fourth generation of the Vernon family.