Home Back Issues December 2011 Artisan soap's sudsy success

Artisan soap's sudsy success

| Print |  Email
Articles - December 2011
Tuesday, November 15, 2011
Article Index
Artisan soap's sudsy success
Page 2
1211_Soap_03
Ledford pours soap into a mold at SLAB, which uses palm, coconut, olive oil and exotic butters in its handcrafted soaps.
// Photo by William Bragg

The growth potential of the handcrafted soap market has brought larger companies into the mix. And that, not competition from other small soapmakers, is where the real threat to this burgeoning industry lies, according to Tim Ledford of SLAB Handcrafted Soaps in Salem. “When large companies come in and buy smaller companies, they can dilute the brand and the organic and natural concepts.” If these companies sell inferior mass-produced products as handmade, he continues, they can turn customers off from real handcrafted soaps. To combat this influence, Fiesel, Ledford, Futoran and Gale continue to connect with customers and demonstrate the benefits of their products.

They also continue to look toward the future, refining their recipes and responding to consumer demand. Fiesel recently introduced vegetable oil–based soaps to her line of tallow and goat’s milk soaps as a result of consumer demand. Ledford, who has added two employees to his operation, will soon be moving to a larger production facility so he can keep up with his customers. He predicts the handcrafted soap industry will follow in the footsteps of microbreweries, creating a market that can withstand pressures from large corporations and continue to grow through innovation and creativity. And creativity is the hallmark of soapmakers, says Fiesel.

“There are a lot of creative avenues you can employ in trying to pursue that perfect bar,” she says. “It is a never-ending quest for the best.”



 

More Articles

Three problems with Obama's immigration order

News
Wednesday, November 26, 2014

BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR112614-immigration-thumb

By now, anyone who knows about it has a position on President Obama’s executive order on immigration. The executive order is the outcome of failed attempts at getting a bill through the normal legislative process. Both Obama and his predecessor came close, but not close enough since the process broke down multiple times.


Read more...

The short list: 5 hot coffee shops for entrepreneurs

Contributed Blogs
Friday, November 14, 2014

CupojoeBY JESSICA RIDGWAY

Oregon entrepreneurs reveal their favorite caffeine hangouts.


Read more...

Political Clout

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

Businesses spend billions of dollars each year trying to influence political decision makers by piling money into campaigns.


Read more...

Healthcare Perspective

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

A conversation with Majd El-Azma, president and CEO of LifeWise Health Plan of Oregon, followed by the Healthcare Powerlist.


Read more...

A Complex Portrait: Immigration, Jobs and the Economy

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE & KIM MOORE

Oregon Business reports on the visa squeeze, the skills gap and foreign-born residents who are revitalizing rural Oregon.


Read more...

Reimagining education to solve Oregon's student debt and underemployment problems

News
Thursday, November 13, 2014
carsonstudentdept-thumbBY RYAN CARSON | OP-ED CONTRIBUTOR

How do we skill up our future technology workforce in a smart way to take advantage of these high-paying jobs? The answer shouldn’t focus only on helping people get a bachelor’s degree.


Read more...

The Bookseller

November/December 2014
Wednesday, October 22, 2014
BY AMY MILSHTEIN

Everyone knows college is expensive, but a look at the numbers brings that into sharp — and painful — focus.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS