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|Articles - December 2011|
|Tuesday, November 15, 2011|
Page 2 of 2
The growth potential of the handcrafted soap market has brought larger companies into the mix. And that, not competition from other small soapmakers, is where the real threat to this burgeoning industry lies, according to Tim Ledford of SLAB Handcrafted Soaps in Salem. “When large companies come in and buy smaller companies, they can dilute the brand and the organic and natural concepts.” If these companies sell inferior mass-produced products as handmade, he continues, they can turn customers off from real handcrafted soaps. To combat this influence, Fiesel, Ledford, Futoran and Gale continue to connect with customers and demonstrate the benefits of their products.
They also continue to look toward the future, refining their recipes and responding to consumer demand. Fiesel recently introduced vegetable oil–based soaps to her line of tallow and goat’s milk soaps as a result of consumer demand. Ledford, who has added two employees to his operation, will soon be moving to a larger production facility so he can keep up with his customers. He predicts the handcrafted soap industry will follow in the footsteps of microbreweries, creating a market that can withstand pressures from large corporations and continue to grow through innovation and creativity. And creativity is the hallmark of soapmakers, says Fiesel.
“There are a lot of creative avenues you can employ in trying to pursue that perfect bar,” she says. “It is a never-ending quest for the best.”
Friday, January 23, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Carbon pricing is gaining momentum in Oregon, sparking concern for energy-intensive businesses — but also opportunity to expand a homespun green economy.
Monday, January 26, 2015
BY KIM MOORE
After more than a decade of wrangling, construction on a convention center hotel in Portland is slated to start this summer. But debate over project financing continues.
Tuesday, January 27, 2015
BY JACOB PALMER
Catching up with Amen Teter, Portland-based global director of action sports for Octagon Olympics & Action sports talent agency.
Tuesday, January 27, 2015
BY KIM MOORE
Robin Anderson, dean of the Pamplin School of Business, University of Portland: "You need people who are comfortable leading in ambiguity."
Monday, February 23, 2015
BY JESSICA RIDGWAY | OB CONTRIBUTOR
Live, Work, Play: Catching up with Chris Johnson.
Tuesday, February 24, 2015
BY LINDA BAKER | OB EDITOR
At Oregon State University, a 21st century version of the bad dream — nuclear terrorism — is alive and well. This winter, the Department of Nuclear Physics and Radiation Health Physics created a new interdisciplinary graduate emphasis in nuclear forensics, a Sherlock Holmes-sounding program that aims to identify how and where confiscated nuclear and radiological materials were created.
Friday, February 20, 2015
BY APRIL STREETER | OB CONTRIBUTOR
Leslie Carlson channels the big idea.
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It’s happening whether anyone’s ready or not. Businesses here in Oregon and across the U.S. are already experiencing the effects of the largest generational shift in recent history, and these changing tides will impact every level of the workplace — from a company’s executive leadership to its cultural core.
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Lane Powell will team with Oregon Business magazine for a half-day seminar titled “Best Practices For Best Employers™: How to Become One of ‘Oregon’s Best Workplaces’ Starting Today!”
How to Become a Best Workplace Starting Today!
Sussman Shank LLP is pleased to announce that Matt Mertens has joined the firm. Matt will practice in the firm's Business, Litigation, and Business & Restructuring practice groups.