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|Articles - December 2011|
|Tuesday, November 15, 2011|
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By Kristen Hall-Geisler
Two years ago, electric vehicles were going to save the world and Oregon in particular. There would be several models on the market to choose from, they all would be fast and go far, and there would be as many charging stations dotting I-5 as Ducks fans on game day. Manufacturers and politicians alike were expecting everyone to dive into the deep end of the EV pool. But consumers have been slow to embrace the new technology. As Mitsubishi’s Maurice Durand says about the EV Promised Land: “If anyone’s talking in terms of five years, make it 20.”
Buying an EV has become less of a boutique experience and more like buying any other car. Electric-only dealerships are nearly a thing of the past, with Green Tech Automotive selling low-powered neighborhood electric vehicles from NmG in Portland, and Grants Pass Electric Vehicles selling NEVs and electric motorcycles. The more powerful commute-friendly Nissan Leaf is available through Nissan dealerships now, and Mitsubishi has taken 400 total preorders in four states, including Oregon, for its i-MiEV electric car. Durand says the company has modest volume targets to push the infrastructure, since it is taking consumers longer to adopt the new technology than Mitsubishi had anticipated.
Electric cars from a few major manufacturers were expected to be on sale in 2010, but they are only now arriving at dealerships. The EVs available today go faster and farther on a charge than most EVs of the past and a few early adopters in Oregon seem to be willing to plunk down the cash to be emissions-free. In April 2009, there were 130 electric-only vehicles registered in Oregon, and many of those were conversions of gasoline-powered cars done by enthusiasts. In October, there were 880 passenger electric vehicles registered, not counting commercial vehicles.
While consumers are slow to warm up to the EV idea, Oregon electric vehicle manufacturing is also struggling to find its spark. BYD, a company courted by Gov. Ted Kulongoski two years ago, has yet to establish any manufacturing outside its home base in China. Think!, a Norwegian company also wooed by Oregon boosters, built its U.S. plant in Plainfield, Ind. Even homegrown EV businesses have struggled over the past two years; electric ATV builder Barefoot Motors closed its Ashland-based business in late 2010. EV-only dealership EcoMotion closed its doors in 2009.
There are a couple of bright spots. Another Ashland EV company, Brammo, is selling its electric motorcycles in Best Buy and expanding its European sales. There’s also Arcimoto, the Eugene company founded by Mark Frohnmayer and championed by Nathan Fillion of ABC’s Castle, which is nearing production of its SRK small electric vehicle.
Wednesday, June 24, 2015
One year after he was appointed chair of the Portland Development Commission, Tom Kelly talks about PDC's longevity, Neil Kelly's comeback and his new role as Portlandia's landlord.
Thursday, May 28, 2015
BY LINDA BAKER | EDITOR
Reinventing capitalism. Office dumpster divers. Handprints versus carbon footprints.
Tuesday, June 23, 2015
Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.
Friday, May 08, 2015
BY CHRIS NOBLE | PHOTOS BY JASON E. KAPLAN
Hagfish may not have evolved much over the last 300 million years, but their protein-heavy slime promises advances in super-materials.
Friday, May 22, 2015
BY JACOB PALMER
A Power Lunch at Oswego Grill.
Tuesday, May 26, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
New Jersey and Oregon are the only two states in the U.S. that ban self serve gas stations. But these two holdouts may be ready to give up the game. New Jersey is considering legislation that would lift the state's ban on pumping your own gas. Oregon is considering smaller scale changes.
Friday, May 22, 2015
BY EMILY LIEDEL
Inside the topsy-turvy world of corporate sustainability rankings.
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