Home Back Issues November 2011 Barhyte Specialty Foods' success

Barhyte Specialty Foods' success

| Print |  Email
Articles - November 2011
Wednesday, October 19, 2011
Article Index
Barhyte Specialty Foods' success
Page 2
1111_Tactics_03
// Photos by Adam Bacher
1111_Tactics_04
The breakthrough came in 1999, when Barhyte received a call from a representative of Kroger, one of the largest grocery chains in the world, which had just executed a merger with Fred Meyer. The company wanted to start selling condiments under an upscale private label, and they wanted Barhyte to make it for them. The Barhytes recognized the opportunity, and after passing the necessary inspections and tests they began ramping up production in Pendleton. They produced 10 mustards for Kroger, as well as salad dressings, chicken wing sauces and other condiments. The deal with Kroger brought others like it, and today 80% of the family business is in private labels.

In 2006, Barhyte Specialty Foods won an award as grocery vendor of year for the Kroger chain. Chris and Suzie attended the event where they were honored, and the positive feedback they received there compelled them to make their largest investment — an overhaul of Suzie’s test kitchen and expansions of the production facility and warehouses. They followed up that initiative with marketing campaigns to solidify the brand around the family name and Suzie’s cooking, obtaining a trademark for the phrase “Make every meal extraordinary,” and launching a line of marinades, dressings and mustards under the label Saucy Mama. Their newest item, Suzie’s Yellow Mustard, came out in October.

The business didn’t suffer during the recession partly because Barhyte doesn’t sell to many restaurants, and didn’t get hurt when people shifted from dining out to dining at home to save money. The company is on track to improve on its 2010 sales figure. Barhyte says sales have increased every year since the company raked in $145,000 in 1995. He gets a kick out of the monthly pitch calls from the bank that used to turn them down for loans, and from the steady flow of offers to buy the company. He says he plans to continue ignoring those offers to sell.




 

Comments   

 
Travel Pendleton
0 #1 So Proud!Travel Pendleton 2011-10-28 11:58:58
Pendleton is so proud of Barhyte's success and their desire to keep production here! Their facility is beautiful with one of the best views overlooking our valley.
Quote | Report to administrator
 
 
Guest
0 #2 barhyteGuest 2012-12-29 09:13:19
just wanted to say..Im a Barhyte from Wisconsin
Quote | Report to administrator
 

More Articles

Interview: Dr. Mark Goulston

Contributed Blogs
Thursday, July 10, 2014
JustListenBY TOM COX | OB BLOGGER

Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.


Read more...

Why I became an Oregon angel investor

Guest Blog
Monday, July 14, 2014
AngelInvestBY TERRY "STARBUCKER" ST. MARIE

I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.


Read more...

Two sides of the coin

Contributed Blogs
Monday, August 25, 2014
0825 thumb moneyBY JASON NORRIS | OB GUEST BLOGGER

Ferguson Wellman’s investment views on the economy and capital markets.


Read more...

Who said we should sell in May?

Contributed Blogs
Friday, July 18, 2014
BullMarketBY JASON NORRIS | OB GUEST CONTRIBUTOR

Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”


Read more...

Managing family assets: The importance of planning ahead

News
Friday, August 22, 2014
Unknown-1BY CLIFF HOCKLEY |  OB GUEST CONTRIBUTOR

When business intersects with family, a host of  situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.


Read more...

The Scott Kveton affair

News
Wednesday, July 09, 2014
ScottKvetonBY LINDA BAKER | OB EDITOR

Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.


Read more...

South Waterfront's revenge

News
Thursday, July 24, 2014
MoodyAveBY LINDA BAKER | OB EDITOR

Remember the naysayers?  Those who called the South Waterfront aerial tram a boondoggle?  Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS